Q3 2022 - Global Marketing by Stephanie Gunnink https://padlet.com/sgunnink/n14194m86y4lrzw1 Hi all, After our QBR session for Q3 2022 on Thursday, we would like to brainstorm together about specific actions that we can take to reach our targets (online CM + booking volume) next quarter. We will look at the focus markets specifically and come up with 2-3 actions per market. We count on you to come up with some great ideas! Please feel free to already bring some suggestions for actions that you would like to take for your markets! Thanks! Our main KPIs to focus on are bookings, traffic/sessions, and engagement (OR, CTR, and more). en-us 2022-07-06 08:17:16 UTC 2022-09-21 13:14:53 UTC hello@padlet.com Bookings sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237941135 2022-07-06 08:17:48 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237941135 Online CM sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237941429 2022-07-06 08:18:16 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237941429 Engagement / Other sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237941631 2022-07-06 08:18:31 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237941631 Abandoned Cart email back live - Stephanie sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237943353 All focus markets]]> 2022-07-06 08:21:21 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237943353 Push high-margin destinations (optimize /flight pages, SEA campaigns, competitive pricing, and more) - Stephanie sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237944266 All focus markets]]> 2022-07-06 08:22:25 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237944266 Send a promotional newsletter (deals only) biweekly - Floortje https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237956030 All focus markets]]> 2022-07-06 08:37:51 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237956030 Channel Code campaign in newsletter (Book with discount only via this newsletter. Only valid until the end of the week. - Steffen sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237977666 2022-07-06 09:15:31 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237977666 Investigate difference in Online CM between FLDE and CTDE, and see if we can markup on FLDE. - Steffen sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237979864 DACH markets]]> 2022-07-06 09:18:39 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237979864 Pricing actions to increase Online CM. Example: Visible discounts / IT fares / Demand Normalization tool / Booking fees - Steffen sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237980625 2022-07-06 09:20:12 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237980625 Global Sales campaign - Steffen sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237981439 2022-07-06 09:21:08 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237981439 Research market's competitors for each region (customer behaviour, market trends, past successful campaigns) - MJ sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237985102 2022-07-06 09:26:32 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2237985102 https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238048505 Newsletters more sales-based. Could be the newsletter we send out weekly, can be another extra email.
Anouk

All focus markets.]]> 2022-07-06 11:37:15 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238048505 Re-start affiliates channel - MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238049182 APAC(Optimise)
US]]> 2022-07-06 11:38:56 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238049182 https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238049583 Campaigns more (sales) based. Low-budget, last-minutes, deals. Can be campaigns on the homepage, can be working with more CTA's? etc. 
Anouk

All focus markets]]> 2022-07-06 11:39:51 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238049583 https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238049952 Campaign to grow our email-database. Long term solution. 
Anouk

Benelux. Other markets do this more often already.]]> 2022-07-06 11:40:46 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238049952 Reminder email to customers who have discount code unused in MyAccount- MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050031 2022-07-06 11:40:52 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050031 Email muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050417 Additional deals specific newsletter with only fares 
For all markets
-Marit]]> 2022-07-06 11:41:41 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050417 Google Ads pMax campaign ezomerhuis https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050632 testing pMax campaigns, when successful scale to other markets.
- Erik]]> 2022-07-06 11:42:08 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050632 Email Marketing https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050696 Send out personalized additional email newsletters as one time campaign : people who visited x destination last year send them dedicated newsletter (choose Top 3 booked destinations) with deals to x destination
- Marie]]> 2022-07-06 11:42:16 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050696 Focus on last-minutes, after-summer, indian-summer to boost sales in aug/sep https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050826 All focus markets - Floortje]]> 2022-07-06 11:42:36 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050826 Increase subscription base - HL https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050869 2022-07-06 11:42:41 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050869 Remarketing back live in social media / display - Stephanie sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050966 All focus markets with room in CPA]]> 2022-07-06 11:42:58 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238050966 SEA - test more markets ezomerhuis https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051048 target niche / high converting / high margin routes
f.e. BudgetAirUS

Erik]]> 2022-07-06 11:43:08 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051048 Xsell / post booking flow https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051219 Improve OR and bookings by updating those emails and possibly run a campaign for the new my account option (focus markets)
- Marie]]> 2022-07-06 11:43:34 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051219 Email muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051303 Email segmentation. E.g. Dedicated newsletter about Spain for people that clicked on Spain content in the past 
Benelux market
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Marit]]> 2022-07-06 11:43:48 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051303 Publisher "clean up" https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051448 Analyze the publisher performance and resulting CM across all markets and potentially remove/add publishers 
-Masha]]> 2022-07-06 11:44:10 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051448 (re)activate display remarketing ezomerhuis https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051474 f.e. Criteo / RTBhouse or similar solution

- Erik]]> 2022-07-06 11:44:14 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051474 Flash sales every month - MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051534 Focus Markets]]> 2022-07-06 11:44:22 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051534 Reduce non-result driven tasks - HL https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051536 2022-07-06 11:44:22 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051536 (Re)activate social remarketing ezomerhuis https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051671 - Erik]]> 2022-07-06 11:44:41 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051671 muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051844 Share a highlight/tip of the week > on homepage/newsletter
All markets
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Marit]]> 2022-07-06 11:45:06 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051844 Personalization (email) https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051884 Send dedicated emails to customers based on interests, previous bookings, clicks etc. - Floortje]]> 2022-07-06 11:45:08 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238051884 https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052194 More CTA possibilities on LP's, especially the ones we are promoting at that time. 
Anouk

All focus markets.]]> 2022-07-06 11:45:52 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052194 Work with product team to optimize upsell/x-sell - HL https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052236 2022-07-06 11:45:57 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052236 Up/Cross selling Efforts https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052250 Look into travel related trends of what consumers need for a sense of security (and what we currently offer) when traveling and look into how such additional products could be promoted further
-Masha]]> 2022-07-06 11:46:00 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052250 Optimize affiliate networks ezomerhuis https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052255 - Erik]]> 2022-07-06 11:46:00 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052255 Discounts muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052344 Higher discounts for long haul flights with a minimum spending ammount as a condition
All markets
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Marit]]> 2022-07-06 11:46:17 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052344 Global Soccer wc campaign https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052363 Have people bet on world cup winner by subscribing to newsletter - travel voucher gift for randomized winner
- Marie]]> 2022-07-06 11:46:22 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052363 Member Deals on a weekly basis - MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052369 Focus markets
Try to automate the page and to use channel code to minimise the manual work
Work with IR to get air content for closed group audience]]> 2022-07-06 11:46:22 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052369 48 hour / 72 hour discount on LH destinations for all channels (including affiliates, push alerts, newsletters to push volume and keep margin) - Stephanie sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052377 2022-07-06 11:46:24 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052377 SEA - ROAS testing ezomerhuis https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052484 - Erik]]> 2022-07-06 11:46:34 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052484 Explore "service fee" model in specific markets - HL https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052620 2022-07-06 11:46:55 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052620 muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052675 Make more use of push alerts
All markets
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Marit]]> 2022-07-06 11:47:03 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052675 Social Media - Content https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052703 Have the brands active on social media for organic+promotional post(TBs + newsletters). PR campaigns and contests = increase engagement
-Tania]]> 2022-07-06 11:47:07 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052703 Social Media https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052874 Get back on track with social media developments and go live across social media platforms to ensure consumer engagement, overcome the negative impact of the refund issues and cater to brand awareness and loyalty
-Masha]]> 2022-07-06 11:47:29 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052874 Channelcode https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052891 Use email as channel to discount high profit margin routes (for eg Switzerland or Austria)
- Marie]]> 2022-07-06 11:47:31 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052891 Add more audiences to SEA campaigns - Veno https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052945 Visitors, abandoned cart, etc
Some accounts/campaigns have already implement this but some haven't]]> 2022-07-06 11:47:39 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238052945 Request for Lean Six Sigma training - HL https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053466 2022-07-06 11:48:10 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053466 Restart socials all focus markets https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053640 To gain trust, create brand awareness and push bookings - Floortje]]> 2022-07-06 11:48:40 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053640 https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053641 Dedicated emails (visited last year, based on interest etc).
Anouk

All markets]]> 2022-07-06 11:48:40 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053641 SEO muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053776 Check if we are missing out on certain high value key words
All markets
Marit]]> 2022-07-06 11:49:00 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053776 Automate newsletter campaigns (Last destinations, searched for) - Stephanie sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053892 2022-07-06 11:49:18 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238053892 Explore non-focus markets' high online CM - MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054257 non-focus markets]]> 2022-07-06 11:50:08 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054257 https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054331 Send out an survey more often to see and check in what people are interested in. Can be email, can be via social media (form in stories).
Anouk

All markets with social media.]]> 2022-07-06 11:50:15 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054331 Explore channel attribution model - HL https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054474 2022-07-06 11:50:33 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054474 SEO muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054490 Check content from our best performing pages 
All markets
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Marit]]> 2022-07-06 11:50:36 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054490 Ads https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054907 Review all campaigns running across our Brands in Google Ads and identify pitfalls that are "taking away" from the performance. Truly deep dive into each and every aspect and layer of the current campaigns and respective ad groups.
-Masha]]> 2022-07-06 11:51:20 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238054907 Test 48 hour deal with a higher discount https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238055226 Just like competitors, maybe try a discount from 50 euro to long-haul destinations - Floortje]]> 2022-07-06 11:51:58 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238055226 Incentivise/renegotiate affiliate CPA deal to boost routes with high margin - MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238055532 Focus markets]]> 2022-07-06 11:52:34 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238055532 Promo Idea https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238056166 Potentially a way to counterstrike discount/promo pop ups of different publishers that come up during the booking flow on our direct booking sites
-Masha]]> 2022-07-06 11:53:55 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238056166 Connect SEA data with Canopy to do retargeting via email - MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238057851 2022-07-06 11:57:34 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238057851 Email muppelschoten https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238059153 Increasing newsletter database
all market
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Marit]]> 2022-07-06 12:00:17 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238059153 Retarget customers who booked on Meta channel to ask them to book with us directly the next time- MJ mjlai https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238060436 2022-07-06 12:02:53 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238060436 Targeting https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238062370 SEA Targeting should be optimized further. We should ensure that all route updates and country targeting aspects are on point and market focus is carried out correctly based on extensive research of past performance and future predictions.
-Masha]]> 2022-07-06 12:06:59 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238062370 Check if subscription box is live on content pages - Diantha sgunnink https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238063145 2022-07-06 12:08:28 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238063145 Split campaigns/ad groups based on high margin and low margin routes and set optimal bid strat to each - Veno https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238065709 2022-07-06 12:12:47 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238065709 Discount over long period of time https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238065766 Discount coupon valid for 3 months/6 months that needs to be implemented within that timeframe
-Masha]]> 2022-07-06 12:12:54 UTC https://padlet.com/sgunnink/n14194m86y4lrzw1/wish/2238065766