https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon Made by Zack Wiese en-us 2022-02-23 16:01:28 UTC 2022-02-25 14:56:28 UTC hello@padlet.com zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2062911982 Factor: Capital
In 1990 Bobby Trussell started as a horse breeder and he wanted to provide a product for people to clean their horse stalls easily. He bought it from overseas and it worked twice as fast as it did in the U.S so he was not successful and went into 1 million dollars in debt. Him buying this product to help clean stalls is an example of capital because it is a product that you can use. ]]> 2022-02-23 16:18:01 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2062911982 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064668645 Factor: Entreprenuership
In the fall of 1991 Bobby met magnusson and that is when he first slept on the mattress and he sensed something special. He was given distribution rights of the product in the U.S if he could sell 10,000 in on year. He used these rights to put all the factors together to sell the mattress. ]]> 2022-02-24 14:35:27 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064668645 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064669013 Factor: Capital 
In 1991 He first tried pushing out these pillows to chiropracters because they would rather have pillows than matresses. The way he got them to buy some was he sent 200 different chiropracters a pillow and said that they could get that one for free if they bought four of them and this worked because a lot of the chiropracters bought it. He used capital by using these chiropracters to help get the product out to others and using delivery as a capital. ]]> 2022-02-24 14:35:38 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064669013 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064681786 Factor: Labor 
In 1992 Bobby went to a store in the mall and asked if they wanted to buy his product and they led him to the headquarters and he called them every day and they never picked up. He sent them a pillow and once they tried the pillow they decided to put in an order for 500 pillows even though they had 7 other pillows they were selling because they thought this one was special. Brookstone used their employees to help sell the product faster which is using labor.  ]]> 2022-02-24 14:42:06 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064681786 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064692634 Factor: entreprenuership 
In the late 1990s Brookstone decided not to discount the pillows because they have something that no one else does. Him deciding not to discount the pillow is an example of entreprenuership because he knows the value of it. They income year to year is $300,000, $2.6 million, $6.5 million, $13 million, $28 million, $45 million. ]]> 2022-02-24 14:47:41 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064692634 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064701679 Factor: Land
In 1996 The New Yorker gave discounts to direct response advertisers. The price went from 25k per ad down to 6k per ad. This advertising also increased mattress sales in-store. It increased the profits by a huge amount. He used the land in New York to market his product to direct consumers. ]]> 2022-02-24 14:52:15 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064701679 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064713893 There marketing strategy was if you have back pain you need this mattress. It is like the marketing strategy of if you care about safety buy this car.]]> 2022-02-24 14:58:33 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064713893 zackwiese26 https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064726763 Factor: Capital
In 2012 "The other companies kept looking at us like that until it got to the point where we were growing so fast that we could have bought any one of the major mattress companies easily.” (Tempur, of course, did end up purchasing Sealy in 2012 for $228.6 million.) He used their company for their buildings to produce more products. ]]> 2022-02-24 15:05:30 UTC https://padlet.com/zackwiese26/n0j0wf4l7tz5tbon/wish/2064726763