https://padlet.com/lcampton/n0cthxi7ren7gyx5 en-us 2022-04-05 03:35:12 UTC 2024-03-30 15:15:15 UTC hello@padlet.com lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/1430764908 Test Marketing Exercise 
Choose a product, anything you like. It could be FMCG, snack food for example. Think of a new twist for your product. Decide how best to test market your new product idea. Prepare one slide and come back into class ready to share your product and test market ideas. ]]> 2021-04-18 23:21:11 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/1430764908 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914966 25 million people - 10 million households - first conducted in the NSW colonies in 1828]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914966 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914969 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914969 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914971 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914971 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914972 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914972 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914973 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914973 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914976 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914976 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914978 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914978 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914979 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914979 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914980 What did you learn today?
Add in comments below.  ]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914980 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914981 Same every week 

]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914981 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914983 How to start using Grammarly Premium:
1. Go to  www.grammarly.com/edu
2. Click on JOIN YOUR ORGANISATION, at the top of the page
3. Then sign up with your mymacleay email]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914983 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914984 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914984 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914985 In teams, prepare a questionnaire to distribute in class. You are researching mobile 'phones and your client is a completely new entrant to the market. Please design a 10 question survey/questionnaire using Survey Monkey or similar. Discuss and work on the questions together and then appoint one volunteer to upload to Survey Monkey, ready for distribution. 


]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914985 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914990 Working in teams -  students will research and craft a research proposal for the team to present in Week 8.   

If you are catching up on class via lecture recordings and padlets and you are not yet in a group,  please email your lecturer to be added to a group.

Each team member must present a section of the work to be graded.

Worth 25% of each student's overall mark - participation is essential to qualify to pass this Unit.   

Choose a Business Case Study topic from the below :

(a) your team is a research agency pitching for a major contract to work with a new health insurance company that is researching  and evaluating their potential entry to the Australian market. This new company - Ultimate Health -have asked you to explain in detail how you would research consumer interest in various new products/insurance packages, using qualitative and quantitative research design(s). Detail your objectives, proposed research methodologies  and each step of the proposed research process.

OR 

(b) your team is the comms agency for a worldwide travel booking company  - Booking.com . Your board has given your team the responsibility of rebuilding and even growing your customer base in the next  two years. Following the pandemic, the world has changed and so have consumer expectations - the first step is to undertake comprehensive market research. Explain how your team will go about this to understand what hotel customers want. Your research proposal will detail your objectives, your proposed research methodologies - qualitative and quantitative - and research design(s) that you will use.

You will be presenting in class (online via Zoom) to your Lecturer and your classmates for 8-10 minutes, using a Canva, Powerpoint (or similar) presentation as a visual aid to your verbal presentation. Both elements – what your team presents and the way you present are important.

Please detail your rationale for each of your recommendations and choices. For example, is your recommended method qualitative, quantitative or both (mixed). How will you gather your research respondents? What questions will you ask? What do you expect to discover as you conduct this research? Why should the potential client choose you to win the business in this theoretical scenario?

Your Lecturer will mark your work based on your delivery of your presentation in class and also on the quality of the presentation that you prepare.

This is an essential class to attend, and your presentation must be ready – any students who are not ready to present will not be allowed to view other student teams presentations on this day.

This Assessment reflects the fact that in business, effective presentations are an important key to success. Students who actively learn the skill of preparing and presenting their work will find this a real advantage in their career. 

Next week, each group will present in class and then upload presentation deck to Moodle.


If you are catching up on class via lecture recordings and padlets, please email your lecturer to be added to a team. 

]]> 2022-04-05 03:35:12 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2129914990 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2131709711 2022-04-06 01:03:58 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2131709711 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2131710673 2022-04-06 01:04:43 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2131710673 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2131916344 2022-04-06 03:42:04 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2131916344 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2245004329 2022-07-18 02:03:35 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2245004329 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2245012987 2022-07-18 02:14:14 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2245012987 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2245356250 2022-07-18 11:10:08 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2245356250 lcampton https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2364258911 2022-11-01 02:41:43 UTC https://padlet.com/lcampton/n0cthxi7ren7gyx5/wish/2364258911