My padlet by Honglin LI https://padlet.com/2111865/mze6jxxkferonaec Share my notes and assignments &reading and daily life. en-us 2021-07-20 11:20:12 UTC 2024-11-16 02:45:39 UTC hello@padlet.com https://padlet.net/icons/png/1f601.png Self introduction 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1659242540 Hi everyone, my name is Honglin Li. I come from China. I like singing, painting and traveling. I will study advertising at uca. I hope that in the future, I can study and work on projects with students from all over the world.

]]> 2021-07-23 08:47:42 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1659242540 Notes 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1659254272 Reading an article requires attention: 
read critically, discuss the advantages and disadvantages of the article, collect facts]]> 2021-07-23 09:09:17 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1659254272 About my homework 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1659256150 Through the mistakes of my thesis, I understand that when writing the thesis, I should introduce the topic first and then write my point of view.I know that (1)"every article should have a clear introduction, main body and conclusion-all of which are separated and presented in a new paragraph. New ideas = new paragraphs."
(1)fromAgnieszka Lambie]]> 2021-07-23 09:12:46 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1659256150 PresentationStructure 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1659273111 a visual aid, a story, a joke, a surprising fact, a reference to 'here and now' (the audience, the place, etc).
Opening
Message
Bridge
Examples
Recap-short for 'recapitulation',]]> 2021-07-23 09:42:33 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1659273111 Assignment 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1660528002 When brands get real: New 
perspectives on brand authenticity
a)brand authenticity.
b)I think the purpose of this article is to convince readers, because the article emphasizes the benefits of brand authenticity from many places.
1.four dimensions:(In devising and testing the measurement tool the authors show how organizations can enhance brand authenticity via the dimensions of continuity, credibility, integrity and symbolism.)
2.History(Marketing and advertising communications should reference a brand’s history, tradition and pedigree, focusing on a brand’s roots and linking the brand’s past, present and future.)
3.Anthropomorphic=Make the concept of the brand more
moving(Conveying information in an anthropomorphic manner can help build brand authenticity, humanizing the brand and allowing consumers to imagine the brand as a person. It helps consumers see the brand as a means to constructing and developing their own identity.)
4.Authenticity(Authenticity is a powerful concept. One that can deliver many brand related benefits. It can even overcome consumer skepticism – the research shows that attempts to establish brand authenticity by emphasizing a brand’s roots appear to have degree of resistance to consumer skepticism about advertising.)
5.Perceived Brand Authenticity, say the authors, emerges from the interplay of three existing views on brand authenticity: objectivist, constructivist, and existentialist.]]> 2021-07-26 01:10:42 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1660528002 Notes 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1663628231 How to access marketing journals - video tutorial https://eu-lti.bbcollab.com/collab/ui/session/playback

business, BtoBmarketing,
brand markets, 
human behavior,
DIY project,
manage marketing,
how communication,
experience,
product marketing,
brand management.

]]> 2021-07-29 02:20:49 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1663628231 personal SOWT analysis 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1663645437 Strengths: 1. I am cheerful and friendly. 2. Strong ability to adapt to the environment, can quickly integrate into the new life. 3. I like innovation.
Weaknesses: 1. Procrastination, what things like to be done later. 2. My thesis knowledge is lacking. 3. I lack software applications.
Opportunities: 1. Going abroad to study in the future can broaden my horizons. 2. I will learn some skills and knowledge. 3. My learning platform has improved. 4. I will get a better degree level.
Threats: 1. I may face racial discrimination. 2. May encounter a money crisis. 3. Facing academic pressure and competition. 4. Personal safety cannot be well guaranteed.]]> 2021-07-29 02:38:08 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1663645437 Ben&Jerry'case 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1663702928 I support Ben&Jerry's Oppose Israel's illegal occupation of Palestinian territories, because I think the company needs to have a sense of social responsibility.

But in China I rarely see brands that speak out for social issues to market.
]]> 2021-07-29 03:36:34 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1663702928 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1663703219 I've read this article about Welcome pressure easer for parents and kids: China Daily editorial.
I agree that the pressure on children and parents should be reduced in China, so that children can have more rest time to do what they like.
However, I do not agree with the teacher mentioned in the article that the teacher will teach more knowledge to the students in the tuition institution than in the school.
]]> 2021-07-29 03:36:52 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1663703219 Daily life 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1663706270 This is ice cream made by myself😊
Production Method:
Put the dragon fruit and yogurt together and smash them, and then freeze them in the refrigerator.
]]> 2021-07-29 03:39:50 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1663706270 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1663718018 A picture with my "stupid dog", hahaha.]]> 2021-07-29 03:52:11 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1663718018 Mini-project 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1665875017 The brand I am looking for is Yili-this is a milk brand. The product is characterized by high calcium and low fat. I think the target group of this product is people who lose weight and fitness. They exercise regularly and have healthy eating habits. Satisfied people, they like reliable products with good value for money. This brand has a large market, and its price is low, so it can be purchased in many places.]]> 2021-08-01 10:57:02 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1665875017 Window art 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1666192205 Picture 1:
This is the window of a bag shop
It is aimed at entice
Feel:A lot of blue is used in this window. It feels refreshing to me.
Customer group: likes simple and refreshing things.
The window is
dominated by a pool in summer,Through the use of "light", "fish", "swimming circle" and other elements, the attempt to create a quiet, sophisticated atmosphere.In the intense blue light.The main product - two women's bags with high lightness in yellow and blue are as dazzling as pearls in deepwater.The swimming fish migrate in reverse, toward the metal booth,Lead the customer's attention to the main product, so as to enhance the customer's desire to buy.
Passerby A: "I think the window design is great and very attractive."
Passerby B: "I don't think so. This is more like an aquarium than a bag shop."
P2:
This is the window of a clothing store
It is aimed at education
Fell:The sharp graphics give me a sense of breakthrough, a strong sense of visual impact. Maybe the designer wants to express that we need to break free and break through external rules and constraints.
Customer group:
This group of people do not like to be bound by rules and have
individuality.
Passerby A:"I don't like this design because it is not a clothing store."
Passerby B:"I think this design is very individual and unique."
P3:
This is a showcase for sportswear.
It is aimed at entice
Fell:The blue snow mountain made of foam and orange sneakers form a strong color contrast.
Customer group:Sports person
Passerby A:"I think the design is very good. The snow mountain made of blue foam and the big blue tone all have a sense of movement. It gives people a concept of conquering nature and moving incessantly."
Passerby B:"Make people want to buy it"
P4:
This is the window of a children's toy store.
It is aimed at entertainment
Fell:Colorful and bright
Customergroup:children
P5:
This is a window on the marine animal protection exhibition.
It is aimed at education
Fell:Through the display of the beauty of fish and the ocean, the unique beauty of the ocean is shown, so people must protect the environment and protect the homes of animals.
Customer group: every one
]]> 2021-08-02 02:02:17 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1666192205 Mini-lecture on Reflection 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1669709697 2021-08-05 06:11:04 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1669709697 The draft of task 1 is organized 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1676437864 2021-08-12 05:21:02 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1676437864 Task 1 research collection(1) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1676461346 https://m.baidu.com/video/page?pd=video_page&nid=17347194336737542795&sign=11570823516238039237&word=%E8%92%82%E8%8A%99%E5%B0%BClove+is+love&oword=%E8%92%82%E8%8A%99%E5%B0%BClove+is+love&atn=index&frsrcid=5377&ext=%7B%22jsy%22%3A1%7D&top=%7B%22sfhs%22%3A1%2C%22_hold%22%3A2%7D&sl=4&trace=10491118166434121013&isBdboxShare=1&_t=1628747181485
The entire advertisement uses the classic black and white color scheme, which is solemn and elegant.

]]> 2021-08-12 05:46:38 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1676461346 Task 1 research collection(2) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1676470749 Most of their consumers have jobs on both sides, and they have no children, and their families are generally more financially capable.]]> 2021-08-12 05:57:03 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1676470749 Task 1 research collection(Brand comparison) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1676519326 2021-08-12 06:54:40 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1676519326 The results of the study for task 2 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1676702233 https://www.surveymonkey.com/results/SM-869W5XJD9/]]> 2021-08-12 11:34:37 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1676702233 Task2 research collection(1) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1692401965 2021-08-24 01:27:30 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1692401965 Task2(2)About the Xinjiang Cotton Incident 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1692476068 https://m.weibo.cn/2803301701/4619118298797364

https://finance.sina.cn/stock/relnews/hk/2021-03-25/detail-ikkntiam8197637.d.html?ua=HUAWEI-ANA-AN00__weibo__11.8.2__android__android10&from=10B8295060&wm=3049_0032]]> 2021-08-24 01:53:49 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1692476068 Task1 consumer groups(4) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1692594560 2021-08-24 02:36:18 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1692594560 Task1competition(3) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1692646719 2021-08-24 02:56:06 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1692646719 Task2 research(3) 2111865 https://padlet.com/2111865/mze6jxxkferonaec/wish/1692678575 https://news.sina.cn/gn/2021-07-08/detail-ikqcfnca5689128.d.html?ua=HUAWEI-ANA-AN00__weibo__11.8.2__android__android10&from=10B8295060&wm=3049_0032]]> 2021-08-24 03:09:42 UTC https://padlet.com/2111865/mze6jxxkferonaec/wish/1692678575