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      <title>Initial Research by Joshua Martin</title>
      <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2020-03-09 13:40:58 UTC</pubDate>
      <lastBuildDate>2026-02-15 05:36:44 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <url></url>
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      <item>
         <title>YouTube Shorts</title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826766288</link>
         <description><![CDATA[<div>Due to the recent surge of popularity with TikTok during isolation due to covid other social platforms have been anxious to retain the Gen-Z demographic by introducing versions of Tiktok within their platforms.&nbsp;</div>]]></description>
         <enclosure url="https://insights.digitalmediasolutions.com/articles/youtube-shorts" />
         <pubDate>2021-10-19 10:46:45 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826766288</guid>
      </item>
      <item>
         <title>YouTube Shorts 2</title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826777086</link>
         <description><![CDATA[<div>The premise looks to incorporate 'a stickiness factor' to its platform that keeps to the attention span of the younger generation. Shorts have been capped at 1 minute to meet with audiences limited attention span.   </div>]]></description>
         <enclosure url="https://www.socialmediaexaminer.com/youtube-shorts-opportunity-for-creators-and-businesses/" />
         <pubDate>2021-10-19 10:53:46 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826777086</guid>
      </item>
      <item>
         <title>Attention Span </title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826790762</link>
         <description><![CDATA[<div>Research conducted by Microsoft Corp revealed in the early 21st century that due to the rise of social media humans average attention spans has significantly dropped from 12 seconds in 2000 to 8 seconds in 2013, 1 less than a goldfish.  &nbsp;</div>]]></description>
         <enclosure url="https://onthemindsonline.com/how-social-media-is-ruining-our-attention-spans/#:~:text=In%20a%20study%20conducted%20by%20Microsoft%20Corp%2C%20the,had%20dropped%20to%20a%20whopping%20eight%20seconds%20%28Time%29." />
         <pubDate>2021-10-19 11:02:29 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826790762</guid>
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      <item>
         <title>Attention Span 2 </title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826795726</link>
         <description><![CDATA[<div>we as humans have evolved to process information faster to keep up with our rapid stream of media. As a result, our ability to multitask over different platforms has inevitably soared, and with that comes a surge in attention rates only for short periods of time. This demonstrates the importance of Shorts to draw the audience into watching longer videos through curiosity.&nbsp;</div>]]></description>
         <enclosure url="https://onthemindsonline.com/how-social-media-is-ruining-our-attention-spans/" />
         <pubDate>2021-10-19 11:05:48 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826795726</guid>
      </item>
      <item>
         <title>Power of Visual Media </title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826811524</link>
         <description><![CDATA[<div>The picture superiority effect - 65% of content is retained after three days if it contains pictures alone with text or speech. </div>]]></description>
         <enclosure url="https://helplama.com/human-attention-span/" />
         <pubDate>2021-10-19 11:15:27 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826811524</guid>
      </item>
      <item>
         <title>Power of Visual Media 2 </title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826816865</link>
         <description><![CDATA[<div>Infographics are liked and shared 3x more than any other type of visual material available. Furthermore, Videos are statistically more likely to hold a viewers attention. The average viewed length of a single internet video is 2.7 minutes.&nbsp;</div>]]></description>
         <enclosure url="https://helplama.com/human-attention-span/" />
         <pubDate>2021-10-19 11:18:53 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826816865</guid>
      </item>
      <item>
         <title>My Initial Thoughts </title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826837838</link>
         <description><![CDATA[<div>Exploring Jungle music is an interesting idea as I believe we could structure a narrative around the topic. Talking about the past present and future of the genre of music which would allow a constant flow throughout our show whilst also allowing for audiences to chop and choose what interests them. Talking about the history of the genre allows for our demographic to be broadened to a wider market.  </div>]]></description>
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         <pubDate>2021-10-19 11:31:40 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826837838</guid>
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      <item>
         <title>Jungle </title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826847790</link>
         <description><![CDATA[<div>Jungle is a genre of electronic music that developed in England during the 1990s within the UK rave scene. The style is characterized by fast tempos (<em>150 to 200 bpm</em>), breakbeats, dub reggae basslines, heavily syncopated percussive loops, samples, and synthesized effects.</div>]]></description>
         <enclosure url="https://psy-minds.com/jungle-music-history/#:~:text=1%20Origin%20of%20the%20name%20Jungle.%20Producers%20and,sound.%20...%204%20Similarities%20with%20hip%20hop.%20" />
         <pubDate>2021-10-19 11:37:40 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826847790</guid>
      </item>
      <item>
         <title>Jungle 2</title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826859369</link>
         <description><![CDATA[<div>‘Jungle’ stems from the term ‘<em>junglist</em>‘, which refers to people from Arnett Gardens, an area of <a href="https://en.wikipedia.org/wiki/Kingston,_Jamaica">Kingston</a>. It is often noted that Rebel MC popularised the term in the UK by sampling the phrase ‘<em>alla the junglists</em>‘ from a tape of a sound-system party in Kingston.</div>]]></description>
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         <pubDate>2021-10-19 11:44:06 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826859369</guid>
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      <item>
         <title>Rebel MC</title>
         <author>joshualmartin14</author>
         <link>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826868690</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.discogs.com/artist/31526-Rebel-MC" />
         <pubDate>2021-10-19 11:49:02 UTC</pubDate>
         <guid>https://padlet.com/joshualmartin14/mz1oqiolq3rd/wish/1826868690</guid>
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