Affiliate Marketing by Alice https://padlet.com/sd20ac2/myy5my5fu3l94rw9 en-us 2023-02-21 12:17:58 UTC 2023-05-15 11:00:33 UTC hello@padlet.com https://padlet.net/icons/png/1f5a5.png Definition sd20ac2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489634187
  • Someone promotes somebody else's product or service and receives a commission for every successful sale.
  • Performance based, customer must make a purchase in order for commission.
  • Affiliate responsible for promotion of the product.
    • ]]>     2023-02-21 12:22:10 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489634187     Benefits sd20ac2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489636205
  • Passive income over time with minimal effort.
  • Merchant in charge of product and customer service meaning affiliate is not responsible for distribution.
  • Online, easily accessible.
  • Opportunity to remarked to potential customers.
  • Low cost for business, they're not doing the promoting.


    • ]]>     2023-02-21 12:24:26 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489636205     Potential Issues sd20ac2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489640293
  • Transparency, affiliates must state when they are profiting from a shared link.
  • Authenticity of the merchant, must be distributing a quality product or else this may affect your reliability as an affiliate. 
  • Must produce a high conversion rate, many visitors must make purchase leading to pay out for the affiliate.
  • Reliant on website traffic to generate sales.
    • ]]>     2023-02-21 12:28:34 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489640293     Definitions sd20efcm2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489887863 -       Promoting another person’s product/service in return for commission of successful sales
    -       Partnering with someone with a product or service that may be of interest to your regular customers
    ]]>     2023-02-21 15:37:45 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489887863     Benefits sd20efcm2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489888195 -       Earning passive income on products or services (for the affiliate)
    -       Earning an income without creating a product or service (for the affiliate)
    ]]>     2023-02-21 15:37:59 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489888195     Potential issues sd20efcm2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489888546 -       Performance based marketing: affiliate only makes money when sales are made
    -       Merchant: owns the product/service (normally a company)
    -       Legally/ethically required to disclose the fact they are an affiliate
    ]]>     2023-02-21 15:38:14 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489888546     Other factors sd20efcm2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489889436 -       Normally done online
    -       Website can have links to the merchant’s website (affiliate links) so the merchant will know the sale came from you
    -       Merchant manages customer satisfaction, order fulfilment 
    -       Affiliate is responsible for the promotion: links, codes
    -       Affiliate gateways: help affiliates find relevant merchants 
    ]]>     2023-02-21 15:38:52 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489889436     Brand examples sd20efcm2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489889747 -       Every Day Carry: site of reviews of survival articles – analyses of Swiss Army Knives, watches, flashlights, gadgets, backpacks, notebooks and other products, with links leading to Amazon products, where the purchase is made. 
    -       eBay Glory Cycles: products and accessories for cyclists, as well as bicycles and related equipment. 
    ]]>     2023-02-21 15:39:05 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489889747     Definition sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489891452 - Sharing offers from other people with your community, using a special, customised link
    - Orders are tracked back to you so that you can get a referral fee]]>     2023-02-21 15:40:05 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489891452     Benefits sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489894096 - Able to promote products you like and trust


    ]]>     2023-02-21 15:41:57 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489894096     Potential Issues sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489895949 - Must be honest and transparent about the product being promoted
    - Your credibility can be questioned]]>     2023-02-21 15:43:18 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489895949     Other Factors sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489898081 - It's the law to disclose affiliate relationships
    - You have to say that you may get a referral fee, which comes out of the companys pocket, not the customers
    - Similar strategy is curated content which might be offering a top 5/10 list, or a product review]]>     2023-02-21 15:44:52 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489898081     Definition sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489902674 - Allows a person to earn an income through promoting their favoured products
    - Treated like a personal business, as if you were selling you're own items

    ]]>     2023-02-21 15:48:04 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489902674     Benefits sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489905705 - Allowed to be personal and tailored to the promoter, to find things the promoter is passionate about
    - A variety of platforms can be used: Youtube, Pinterests, blogs, Instagram etc

    ]]>     2023-02-21 15:50:16 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489905705     Potential Issues sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489907714 - If money is limited, promoters may have to use traffic free methods like social media marketing, but if they do have money to invest they can use paid advertisements

    ]]>     2023-02-21 15:51:41 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489907714     Uber sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489911882 2023-02-21 15:54:20 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489911882 Target sd20cpd1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489913332 2023-02-21 15:55:31 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489913332 It is essential affiliates have a strong personal brand as it is their job to "bridge the gap between the consumer and the merchant" https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489943824 2023-02-21 16:16:34 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489943824 It can be beneficial to use affiliates who specialise in a niche relevant to your brand,as they will have an existing audience who trusts their opinion and therefore will trust their recommendation of your product https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489945054 2023-02-21 16:17:31 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489945054 sd20rcss1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489954158 Skillshare have an affiliate programme where affiliates can offer their audience free trials and discounted subscriptions in return for commission.It is important these affiliates specialise in a niche in order to successfully market the courses.For example using someone who regularly shares tips on entrepreneurship online as an affiliate for a course on entrepreneurship would be effective as their audience trust their opinion and value their expertise on this topic,therefore they'd be more inclined to purchase a course the affiliate recommended. ]]> 2023-02-21 16:24:15 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2489954158 Definition https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491654090 To better launch an affiliate marketing campaign, you will need to choose an affiliate marketing network with high quality.]]> 2023-02-22 19:41:18 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491654090 How / Affiliate Marketing Considerations https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491657450 1. Payment Structrue (CPC/CPA)
    CPC stands for cost-per-click, CPA stands for cost-per-action. CPA is generally considered to be a better pricing model since it offers higher quality traffic, lower risk for advertisers, better ROI, and alignment of interests between advertisers and affiliates.]]>     2023-02-22 19:44:43 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491657450     https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491660383 2. Robust tracking features
    Robust tracking features are important in selecting a high-quality affiliate marketing platform because they allow advertisers to accurately track their targets and to know where they coming from to better collecting users' information and optimize the campaign.]]>     2023-02-22 19:47:44 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491660383     https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491661580 3. Commission customization
    4. Hight-quality affiliates
    5. Reputation


    ]]>     2023-02-22 19:48:57 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491661580     Benefits https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491664287 Affiliate marketing per se can expand audiences, generate sales and leads, and increase brand awareness.

    Selecting a high-quality affiliate marketing platform can also offer a range of benefits, including:

    Increased Reach: High-quality affiliate marketing platforms typically have a large network of affiliates, which can help advertisers reach a wider audience and generate more leads or sales.

    Better Tracking and Analytics: A good platform will provide robust tracking and analytics tools that allow advertisers to monitor the performance of their campaigns in real-time, optimize their spending, and make data-driven decisions.

    Improved Compliance: High-quality platforms often have strict guidelines for affiliates to follow, helping to reduce the risk of fraudulent or non-compliant activities.

    Access to Experienced Affiliate Managers: Advertisers can receive support from experienced affiliate managers who can help with campaign optimization, suggest new strategies, and offer valuable insights based on their experience.

    Cost Savings: A high-quality platform can help advertisers save money by providing access to a large pool of affiliates who are motivated to drive results and only charging fees when desired actions are completed.

    Reputation and Credibility: Using a reputable platform can help to build credibility and trust with affiliates, increasing the likelihood that they will promote the advertiser's products or services. this can also help the rate of transformation.]]>     2023-02-22 19:51:19 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491664287     Potential issues https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491668785 1. Limited Control over Affiliate Activities: Advertisers may have limited control over how affiliates promote their products or services, which can result in low-quality traffic, negative brand image, or even legal issues. 

    2. Cost of Using the Platform: Using a high-quality affiliate marketing platform can be expensive, as the platform may charge fees for various services, such as network access, tracking, and reporting.]]>     2023-02-22 19:54:36 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491668785     Platform examples https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491671454 1. Amazon Associates/ Amazon affiliate program
    2. CJ Affiliate
    3. ShareASale
    4. Rakuten]]>     2023-02-22 19:57:16 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2491671454     sd19ds1 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2492409343 2023-02-23 11:14:42 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2492409343 Examples sd20ac2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2492708392 Tik Tok shop
    Amazon Store front 
    21 Buttons ]]>     2023-02-23 15:14:44 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2492708392     sd20ac2 https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2492738800 influencers promoting a product don't get paid per sale but for the promotion as a whole, whereas affiliates only make a commission when a purchase is made.]]> 2023-02-23 15:31:34 UTC https://padlet.com/sd20ac2/myy5my5fu3l94rw9/wish/2492738800