FMP Research Schedule by Maddie Holdsworth https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf en-us 2021-10-06 15:24:00 UTC 2021-10-06 15:36:51 UTC hello@padlet.com WEEK ONE mholdsworth1 https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796917321 - Market Sector (Secondary Research)
- Competitor Analysis (Secondary Research)
- Create mood boards of photography styles and inspiration for the campaigns I want to create
- Plan the first shoot ready for week two.]]> 2021-10-06 15:25:06 UTC https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796917321 WEEK TWO mholdsworth1 https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796917729 - Do first test shoot with models that show inclusivity and diversity in body shapes
- The Consumer - define and research my target consumer. This will be through looking at the demographic and also speaking to my target consumer for primary research.
- Edit shoot images and develop the idea and style. 
- Plan next shoot. ]]> 2021-10-06 15:25:14 UTC https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796917729 WEEK THREE mholdsworth1 https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796918030 - Do another test shoot and develop the image styles
- Create a brand identity document and define why I chose the aesthetic for my target consumer. 
- Look into website and campaign graphics (social media too) and develop a few tests to decide the final look for the newest collection. 
- Start to develop plans for a pop-up experiential retail idea. Create a mood board. ]]> 2021-10-06 15:25:19 UTC https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796918030 WEEK FOUR mholdsworth1 https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796918356 - Do another shoot for website imagery and finalised styling. 
- Play around with the look and editing styles - find inspiration and also look back at original mood board. 
- Social and Ethical Considerations - evaluate sustainability, look at the packaging, show test products, maybe look into prototyping and create print logos onto the boxes. Research and think about social impact and ethics.
- Continue to create tests in how I may want the pop-up to look and who would be there/ influencers, models, consumers etc. ]]> 2021-10-06 15:25:23 UTC https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796918356 WEEK FIVE (DEADLINE WEEK) mholdsworth1 https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796921479 - Create final test shoot or use existing images and do further editing development. Experiment with poses to show off the brand ethos and styling. 
- Conclusions and Recommendations - summary of my research and then the next steps. 
- Work on the Process Pitch - create the video and edit it to fit the brands look and styling. ]]> 2021-10-06 15:26:15 UTC https://padlet.com/mholdsworth1/mxyzj42ok08mmfkf/wish/1796921479