American Airlines by

1. American Airlines & Turmoil

chrismackey — 2016-07-11 22:13:23 UTC

- A.A. has had several PR issues:
> Labor Disputes
> Alleged Discrimination
> Bankruptcy
> September 11 fallout
> April 2013 system failure

2. Public Relations and Marketing Communications

chrismackey — 2016-07-11 22:19:35 UTC

- A.A. is considered the industry leader in effective social media usage

3. A.A. Twitter Account

chrismackey — 2016-07-11 22:28:41 UTC

1.33 Million Followers !!!

4. Effective Social Media

chrismackey — 2016-07-11 22:30:20 UTC

<<<<
Most recent tweet shows 50K pledge to benefit police
<<<<

5. Playing to Their Strength in PR

chrismackey — 2016-07-11 22:33:11 UTC

Since social media is a strength, A.A.'s PR campaign will center around their use of it

6. Organizational Crisis

chrismackey — 2016-07-11 22:36:31 UTC

- A.A. faces similar system failure to April 2013 crisis that grounded hundreds of flights
- A.A. faces extensive consumer backlash
-How can A.A. bounce back from embarrassing failure???

7. Social Media as Public Relations Tool

chrismackey — 2016-07-11 22:40:20 UTC

- A.A. will focus on customer centric social media interactions
- Customers appreciate live updates and status reports
- A.A. will benefit from publicly acknowledging mistake

chrismackey — 2016-07-11 22:46:10 UTC

8. Social Media Going Forward

chrismackey — 2016-07-11 22:46:56 UTC

- Social media is the future of PR and marketing communications
- It is beneficial that A.A. is already ahead of the pack
- A.A. can continue to establish credibility and increase brand awareness through social media
- Besides addressing external publics, social media is a great way for A.A. to boost company morale by recognizing employees