Yoong Pui Teng's idea bank by Samantha Yoong https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj en-us 2022-06-13 15:54:55 UTC 2022-06-24 15:31:13 UTC hello@padlet.com Week 2 – Identify the 3P’s of the advertisement https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2219727212 My opinion:

For this #LikeaGirl advertisement by Always, the big idea is to turning "LikeAGirl" phrase into something positive. Usually, "LikeAGirl" brings humiliating effect in comment, especially sports and leadership activities. We can hear, "Why are you eating so slow like a girl?" or "Why are you moving so slow like a girl?" This can be proven in a social experiment conducted by the creative team in Always. Most of the teenagers react negatively to the term "LikeAGirl". They think it's a humiliating way to speak to another. In my opinion, the campaign has pointed out the sexism that still exist in some areas. Women are deemed "inferior" to some cultures and this has greatly affected their achievement and confidence. The campaign can raise awareness of sexism issues and turning the phrase "LikeAGirl" into something positive.

]]> 2022-06-13 16:02:56 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2219727212 ABOUT ME https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2219746755 Hey, I am Yoong Pui Teng! Currently pursuing Bachelor Degree of Mass Communication(Hons)(Advertising & Brand Management) in Taylor's University!

This website is created to analyze the existing famous advertisement on the market! It is my idea bank for Assignment 1 and future reference as well!

I will include my own created copy for the original advertisement as well in each post. Thankyou for coming. Stay Tuned!

]]> 2022-06-13 16:23:29 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2219746755 Week 3 Copy Testing – An analysis of three types of advertisements within a product category. samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220887896 2022-06-14 14:43:42 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220887896 f samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220911187 2022-06-14 15:06:02 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220911187 Copy Strategy samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220915979
Always #LikeaGirl advertisement's copy focuses on promoting brand character in relation to girl empowerment. Always is a company that sells feminine product and they use personal appeal in their copywriting to show concern on teenager girls who are still unstable in their puberty.
#Lead like a girl intend to change a negative impression on girls' leadership skills. #Throw like a girl and #Swing like a girl indicate girls can play well in sports. These copy writing makes them feel proud to be a girl.

Prospect:
The campaign targets on girls who aged around 10 to 17, and currently in puberty. They are still studying and have a hard time to recognize themselves. They have low confidence and easily affected by the surrounding.

Product:
Range from ultra thin sanitary pads to soft maxi thick sanitary pads that leave our cloth no stain up to 8 hours. Their products are soft, cushiony comfortable and safe from period leakage. The wider back will hold the pad in place and girls can move freely without worrying.

Pugilist:
Kotex. Kotex is another one of the best sanitary pad brands that users can trust and feel good about. Its pads are Slim, absorbent and offer great all-around period protection from lighter days to heavy flow. They use personal appeal to encourage women they are strong, ambitious and confident in their advertisement.]]> 2022-06-14 15:10:45 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220915979 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220918039 My created copy
Headline - You can lead. You can play. You are that Great.
Subheadline - Always Trusts Girls.
Call to action - Act now to be your own champion.

By Yoong Pui Teng

References
Rhetorical Analysis of Always "Like a Girl" Advertisement. (2014). Retrieved from https://sites.psu.edu/mbeltzrclblog/2014/10/02/rhetorical-analysis-of-alwayss-like-a-girl-advertisement/

]]> 2022-06-14 15:12:40 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220918039 Week 3 – Copy Testing – An analysis of three types of advertisements within a product category (Fast Food) samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220934986 Analysis:

The close-up shot shows the food perfectly and it looks delicious. It uses a red layout to make the overall visual full of excitement and passion. Furthermore, a study shows that red color can raise someone's heartbeat and make them feel hungry. That's why most fast food ads like KFC and Mac Donald use red in their advertisement. Furthermore, all the food that put together in a small box makes it look tastier and worth the value of money.]]> 2022-06-14 15:30:05 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220934986 HEADLINE : EASY TO ENJOY, HARD TO SHARE samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220963226 My opinion :
The main message is to inform its audience that has a big appetite can finish the meal alone. It persuades its audience that finishing the whole meal alone would give the best of joy.

Copy Strategy:
EASY TO ENJOY,HARD TO SHARE
KFC's copywriting approach focuses on promoting brand character in relation to sarcastic humor and honesty. Normally, most of us don't like to share our food. Mac Donald perfectly convey this by persuading the big box meal (in ads) is only for one to enjoy.

My newly created copy for the ad:

Headline: Only For You
Body: Only For You. Yes, it is only for you. Our Big box is just for you to enjoy alone.
Call-to-action: Get this big box meal now to fuel your joy to the max.

By: Yoong Pui Teng

]]> 2022-06-14 15:59:59 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2220963226 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224514432 References:

The Psychology of Colours. (no date). Retrieved from https://www.psychologistworld.com/perception/color#:~:text=Red,a%20popular%20color%20in%20restaurants. ]]> 2022-06-18 11:23:45 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224514432 Ad 2 by MacDonald's samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224528874 Analysis:

The main subject (burger) is big and right at the center. It can capture audience first attention. Besides, this advertisement uses a red layout(same as previous ads, KFC) to evoke the excitement feeling and raise their heartbeats. Red is said to be raising one's heartbeats and make him/her feel more hungry.]]> 2022-06-18 12:20:30 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224528874 HEADLINE: STOP STARING AT ME LIKE I AM SOME PIECE OF MEAT samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224530512 Body Copy: You can look, but you can't touch. Ok. You can touch. But can you handle me? Check out my dimensions. Two all-beef patties and juicy all over. ARE YOU MAC ENOUGH?

My opinion:
For this Mac Donald's ad, the big idea is about the madness comes from the food. The visual has directly tells the burger represents two normal beef burger(two patties along with the bread slice in the middle). Eating it is like eating two burgers at the same time. This can interest people with big appetite to the burger.

Copy Strategy:
Mac Donald's copywriting approach focuses on promoting brand character in relation to funny, daring and down-to-earth. The headline (STOP STARING LIKE I AM SOME PIECE OF MEAT) is funny and familiar. It feels like the burger (ME) is talking to you like a friend. Besides, (STOP STARING LIKE I AM A PIECE OF MEAT) perfectly tells that this burger looks like meat.( the burger is content with meat and we can't see other elements such as cheese and vegetables) . The body copy gives a daring touch to brand(Mac Donald's) personality. It starts with provoking that audience cannot touch the real beef burger with just staring at the advertisement. Then, it evokes a daring sense inside someone(CAN YOU HANDLE ME?). Overall, this funny , down-to-earth yet provoking sense can interact with the audience.

My newly created copy for the ad:

Headline: Beef Me at Double
Subheading: Want a fight? See you at Mac Donald's.
Body: With my two-all patties. Make sure you don't runaway. Hope you are MAC enough.

By: Yoong Pui Teng

]]> 2022-06-18 12:26:33 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224530512 Ad 3 by A&W samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224553861 Analysis

The advertisement uses yellow to convey its optimistic brand personality. The chicken burger is big enough to capture attention. Different fonts are used in the headline (contrast) and makes the typeface more contradictive, interesting. 'ANTIBIOTICS' is visible by a proper font( not slanted, visible outline). 'Our Chicken Guarantee' evokes one's safety feeling(Appeal to security) towards the food.]]> 2022-06-18 13:46:22 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224553861 HEADLINE: RAISED WITHOUT THE USE OF ANTIBIOTICS samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224614166 subheading: Our Chicken Guarantee

My opinion
For this A&W ad, the big idea is to convey the message of the safety use of the chicken(chemical-free) in their cooking process. Fast food chains has been enormous lately and only a few of them are safety guarantee. Since people are getting more health-conscious, A&W being one of a few has highlighted this advantage(free from chemical) and stand out in fast food industries.

Copy Strategy:
A&W's ad focuses on promoting brand character in relation to reliability. "SAFETY GUARANTEE" "WITHOUT THE USE OF ANTIBIOTICS" are promoting audience safety feeling (appeal to security). The minimal design in the poster conveys high credibility and stability to its audience. This can attract more health-conscious and insecure people to the burger.

My newly created copy for the ad:

Headline: Antibiotic-Free Chicken in our burger
Body: No antibiotic, no chemical, safety guarantee. We concern about your health and we would never put you between life and death with unhealthy ingredients.
Call-to-action: Get yours today before it goes out-of-stock at the branches nearby.

By: Yoong Pui Teng]]> 2022-06-18 16:27:39 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224614166 Week 4 – Identifying the Big Idea for some of your favourite local (Malaysian) advertisements samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224623089 2022-06-18 16:54:57 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224623089 HEADLINE: WE ARE NOT KAYKIA, WE ARE IKEA samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224758418 My opinion(Big idea):

For this IKEA ad, the big idea is about introducing IKEA to Penang people using Penang dialect(Hokkien)(Kaykia). The advertising aims to bond with Penang locals with the language they familiar with and introduce IKEA to Penang. Other than bonds, the quirky style using a chicken in their advertisement adds humor touch to the brand personality.

Copy Strategy:

IKEA's copywriting approach focuses on promoting brand character in relation to funny and down-to-earth. "WE ARE NOT KAYKIA" (copywriting) that compares the brand(WE) itself to a chicken(KAYKIA) is hilarious and weird. And it can capture most people memories and attention because humor can improve people’s perception of the brand's warmth and competence. (KAYKIA) and (IKEA) have the similar tone and they make the brand name more memorable.

My newly created copy for the ad

Headline: IKEA NOT KAYKIA
Body copy: Yes , we are kaykia. Urgh No, we are IKEA NOT KAYKIA
Call-to-action: See you there.]]> 2022-06-19 02:56:57 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224758418 DAIRY CHAMP AD samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224762190 My opinion:

The ad features Dato Seri Vida and she wearing her favourite pink(tudung). Dato Seri Vida has a ridiculous and absurd public image. This ad has portray her image well with sweetened creamer(DAIRY CHAMP) pouring on her favourite pink hood that is seemed as the Malaysian Shaved Ice (Ais Kacang). The advertisement is memorable to its viewers with its odd-style and quirky visual.

Copy Strategy:

Dairy Champ's copywriting approach focuses on promoting brand character in relation to assertive. Headline, MAHKOTA(realm) UNTUK ICE KACANG(Malaysian shaved ice) perfectly assures that only Daily Champ can make the best Malaysian Shaved Ice with its sweetened creamer. Furthermore, MESTILAH (must) is a self-assertive for the brand. Overall, the funny yet assertive advertising gives consumer clear instruction and easier to understand. It can attract anxiety consumers that are exposed to large information everyday and confused. The funny-Malaysian style makes the advertisement more memorable to locals.

My recreated version(English)

Headline: BEST ICE KACANG IN MALAYSIA
Body copy: With Dairy Champ's sweetened creamer, you can make the BEST ICE KACANG in the world.
Call-to-action: Get it now before Seri Vida finished the stocks for her ICE KACANG recipes.

]]> 2022-06-19 03:12:58 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224762190 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224762508 References:

Ikea’s Quirky Word-Play Campaign for New Store in Malaysia. (2019). Retrieved From https://www.brandinginasia.com/ikea-penang-malaysia/

]]> 2022-06-19 03:14:28 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224762508 Week 5 – Headlines that hooks and captivates samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224836912 2022-06-19 08:53:32 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224836912 HEADLINE: to all those who use our competitor's product, HAPPY FATHER'S DAY samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224837339 My opinion:

The advertisement made for Durex (a condom company) is simply marvelous. Durex posted this on Father's Day. The line" WHO USE OUR COMPETITOR'S PRODUCT" followed by "HAPPY FATHER'S DAY" implies that Durex competitor's products are not working in preventing pregnancy. It's a sarcastic drive to highlight its competitor and attracts media attention.

Copy strategy:
Durex's copywriting approach focuses on promoting brand character in relation to sarcasm and funny. Durex posted this on Father's Day. The line" WHO USE OUR COMPETITOR'S PRODUCT" followed by "HAPPY FATHER'S DAY" implies that Durex competitor's products are not working in preventing pregnancy. At first, it is funny to see this on father's day. Then, we may sense a bit of sarcasm it brings. Overall, it influence the brand image to be funny, sarcastic and intelligent. It's a sarcastic drive to highlight its competitor and attracts media attention.

My newly created copy for the ad:

Headline: Congratulations to those who never use durex
Subheading: Happy Father's Day

By: Yoong Pui Teng]]> 2022-06-19 08:55:19 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224837339 References samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224847651 20 Brilliant Ads that grab your attention with clever headlines and copywriting.(no date). Retrieved from https://digitalsynopsis.com/advertising/creative-copywriting-headlines-inspiring-ads/]]> 2022-06-19 09:33:29 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224847651 Week 6 – Advertisements with effective copywriting styles samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224848175 2022-06-19 09:34:51 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224848175 HEADLINE: SEE THE REALITY BEFORE IT IS TOO LATE samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224869488 Body copy:

The endangered penguin needs your help. Act now and help change this picture. Adopt a penguin today at www.sanccob.co.za and support SANCCOB and their partners in conservation to save our proudly South African penguins.

My opinion:

For this SANCCOB ad, the big idea is about to persuade readers to adopt the endangered penguin in South Africa. Its main message is to raise public concern about the endangering species(South African penguins) through falling penguins(visual) and the headline(SEE THE REALITY).

Copy Strategy:
SANCCOB's copywriting approach focuses on promoting brand character in relation to caring and supportive. The 'REALITY' in the headline reflects the reality of falling penguins in South Africa (also shown visually by falling penguins in the ad). According to experts, it has been stated that the African penguins, whose populations have decreased rapidly in the last century, may become extinct in the next few decades. "THE ENDANGERED PENGUINS NEED YOUR HELP"(in the body) uses emotional appeal(empathy) in the ad. Overall, the persuasive yet emotional approach to the copywriting intrigues readers to make contribution.

My newly created copy for the ad

Headline: Penguins in South Africa are in Danger.
Body: They need your help. Not too long, South Africa Penguins will disappear from your sight. Act now and adopt a penguin at www.sanccob.co.za. Support us and our partners to save more penguins.

By: Yoong Pui Teng

]]> 2022-06-19 10:45:15 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224869488 References samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224953439 African penguins could be extinct in decades.(2022). Retrieved from https://www.africanews.com/2022/03/30/african-penguins-could-be-extinct-in-decades/

]]> 2022-06-19 14:34:55 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224953439 Week 7 – Storytelling through the body copy samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224954085 2022-06-19 14:36:09 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224954085 Headline: WHAT SHOULD YOU PAY FOR A REFRIGERATOR samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224959643 My opinion:
For this General Electric ad, the big idea is to inform its audience that their refrigerator worth more compare to the other brands, in terms of money value. They have introduced a few of new features such as butter box, and 'conditioned air' and educate their readers on how to buy a right fridge in terms of cost-effective and product value. They are to persuade its audience that their fridges are among the best with exploring of different benefits and new innovation in their fridge.

Copy Strategy:
General Electric ad's copywriting approach focuses on promoting brand character in relation to practicality and reliability. Firstly, they made their headline (WHAT YOU SHOULD PAY FOR A REFRIGERATOR) in question form. It will trigger the reader's curiosity and doubts about the money value in a refrigerator. Then, they started to educate their readers on how to buy a good fridge ( G-E MODEL)(BE SURE OF GETTING THE MOST OF YOUR MONEY). After that, they new features and innovation in their fridge are introduced. The ads uses rational appeal by introducing benefits and educational materials to persuade readers on the product. These are effective to baby boomers ( born on 50s/60s) since they values money value in their spending habits.

]]> 2022-06-19 14:50:19 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224959643 My product samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224983840 Headline: Start Painting your Perfume
Body copy: Start to Paint with Jo Loves Pomelo Fragrance Paintbrush. It is easy to use and you can bring it to anywhere. It is specifically designed to be small so you can paint it at anytime. The refillable cartridge allows you to refill the fragrance so you don't have to buy a new one when it is finished!
Call to action: Get it now before it goes out-of-stock!

By: Yoong Pui Teng]]> 2022-06-19 15:49:41 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2224983840 Radio ad - DiDi parking problem samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227345286
Appeal to convenience

The advertisement uses word such as 'Faster, reliable", and 'Everyday load free' makes the listeners feel convenient to have Didi as the parking app. The terms connect to time-saving makes the listener feel relieve to have a parking app that pulls them off from "parking hassles".

Message

For this Didi ad, the main message is to persuade audience that Didi, the parking application can solve their parking problem. They inform the listeners that they are reliable and helps the drivers to save their time.

Tone

The ad uses a deeper voice in the audio. It is serious yet captivating for listeners to pay attention to it.

What made me like it

The voiceover. It sounds soothing but not losing excitement so it makes me focus on listening to it.]]> 2022-06-22 02:04:37 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227345286 Radio ad - Four Square: Sweet Tooth As samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227398807
Advertising appeal

Appeal to emotion- joy

Message
For this Four Square ad, the main message is to promote the offering of variety of sweet tooth (chocolates as such) in Four Square during Easter Holiday.

Tone

It uses an energizing, captivating tone to express its excitement for the holiday.

What makes me like it

The tone. It is captivating to listen to. Furthermore, I like the ad message since I love to have desserts and anything that are slightly sweet.]]> 2022-06-22 02:53:29 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227398807 Week 8 – Top 3 radio/audio-only ads samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227399369 2022-06-22 02:53:59 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227399369 Radio ad - St John Ambulance Victoria: Nuts samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227407869 Advertising appeal

Appeal to emotion-nervous
The audio presents mom shaky and anxious voice over a child's choking scenario. It make the listeners feel anxious too and worried about the characters.

Family Appeal
The audio is between the family relationship between a child and a mom. The mom had mentioned: "whose child is this', referring to another child that was choking. It is an audio ad that emphasizes the bond between a mom and kids.

Message

For this St John Ambulance Victoria ads, its main message is to inform its audience about the danger of a child without the guardians of his/her guide/parents. It is a strict reminder for parents/guardians/family members that staying around to guide a child is necessary for the children safety and well-being.

Furthermore, it convinces its audience to making calls to St John Ambulance Victoria during emergency. It makes a question in the audio end "What would you do?" to make its audience to be more alert and lead them to know what to do in an emergency.

Tone

First of all, it is a clear speech. The message is spoken clearly without confusing accents and the idea is convey in a simple and straightforward attitude. It is using a more serious tone compare to other ads to convey the seriousness of a child danger to its listeners.

What made me happy

Firstly, I feel very happy about the simple, clear accent from the audio. Since I still have slight difficulty in listening to different accents, the clear speech from it makes me understand its idea and can analyze the content accurately.

Second, the alerting message is making me nervous. It raises my heartbeat to find out what's going on with the child. The alert brings out a good intention on world issues since there are cases of unintentional/accidental mistakes from guardians/parents/seniors, that causes serious injury or death to children.]]> 2022-06-22 03:02:01 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227407869 Assignment 1(b) : radio ad samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227610984 Client: Jo Loves
Product Name: Jo Loves Pomelo Fragrance Paintbrush
Title: Paint-to-go
Length: 25 seconds
Writer: Yoong Pui Teng
Medium: Radio

Source of sound effects:
(water sound)
https://www.youtube.com/watch?v=kUZTWj2Lxo0
(Acoustic guitar)
https://youtu.be/iBLwrfW6lvk
(zip sound)
https://www.youtube.com/watch?v=Kb_4OzYfDk8

]]> 2022-06-22 07:35:58 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227610984 Week 9 – Top 5 TV or Youtube Commercials samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227617877 2022-06-22 07:45:01 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2227617877 TOP 1 Life Insurance Advertisement by MetLife samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229639453 https://www.youtube.com/watch?v=O15dxrBNuAQ]]> 2022-06-24 08:28:05 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229639453 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229660037 Storyline
Punchline:
A child's future is worth every sacrifice.
Call-to-action:
Pursue more from life.
Hook:
The daughter read until a line:" He Lies. Because of me." Then her dad agitates. He cries. A mix between the feeling of happiness and sorrow. Her daughter runs to him and they hug together.

Review:
One of my most favourite advertisement from Thailand MetLife. The story starts with a girl reading poem to her dad and expressing how much of her love for him. Then, the plot starts to turn around ( from relaxing to distress) when she said, " He Lies." Her dad hides the truth of he is jobless. The scene went from happy family plots to portraying a sad dad who was desperately delivering job resume while working multiple jobs to support his family.

When he breaks down in the rest room, the scene triggers my sense of sympathy and relatedness because my dad too works so hard to earn money for my elder sister and brothers and my access to tertiary education. I wonder if my dad once break down like the main character too?

Then the punchline comes out at a right time (after the hook) where the dad and her daughter hug together and cry. I feel so touched and downcast at the the same time that she is being so understanding and mature in a young age. She knows her dad's suffering.

Message
For this MetLife ad, the big idea is to inflict all parents‘ sense of empathy through the sacrifice of dad in the plot and to persuade them insurance is essential for every child.

Tone
The advertising uses optimistic tone in the beginning, and transits to sad but encouraging tone along the video.

Ad appeal
Appeal to emotion - Love and belonging in a family

Throughout the advertisement the daughter is expressing her love and understanding for her dad. Despite she knows her dad is lying to her, she never hold grief to him. It connects with our feeling of being empathy to families.

Appeal to emotion - the sacrifice as a dad

Despite her dad's struggles in finding a new permanent job, he never cease to earn money. He works hard in multiple job ( construction worker, outdoor promoters, etc) to find a living for his family. It relate to young parents who are just having children and face difficulties in financial support.

Advertisements appeal to a certain audience by conveying a message pertaining to that group. A successful advertisement will catch the audience’s attention, deliver an appealing message, and promote an easy way to buy what the advertisement is trying to sell.

]]> 2022-06-24 08:58:17 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229660037 TOP 2 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229707488 https://www.youtube.com/watch?v=F-LPXGRRdCA]]> 2022-06-24 10:28:55 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229707488 TOP 3 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229708006 https://www.youtube.com/watch?v=Y8uU5zWaNbY]]> 2022-06-24 10:29:54 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229708006 TOP 4 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229712808 https://www.youtube.com/watch?v=bvOJVnHE9O0&t=182s]]> 2022-06-24 10:40:07 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229712808 Top 5 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229716139 https://www.youtube.com/watch?v=Tj_DJkXzUX0]]> 2022-06-24 10:46:49 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229716139 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229717230 Youtube Title:
Best Ad in Malaysia!
Video Title:
And Again
Hook:
The boss (a woman with gold hair) emphasize on the actress(JENN) to pronounce the word "HYDRATION" in a dramatic way. ( pronounce in a way to let audience feel hydrated). Jenn kept trying to pronounce in high-pitched which is extremely funny and captivating.

Review:
This is my favourite advertisement from Jenn Chia, a female youtuber, in Malaysia! She always pinned point all those important features and elements in an advertisement with hilarious jokes and local accent (Malaysian-Chinese).

The story starts with a lady touching her face. She feels that her skin is too dry like the wind in the dessert. Then she goes paranoid and scream. The starting is hilarious. The dramatic expression capture audience attention and make them smile.

Then when the boss ( the woman with gold hair) keep arguing with the actress ( Jenn) about the tone when pronouncing "hydration", I burst my laugh off. The repetition of keyword "hydration" in an hilarious way is memorable to viewers. Jenn Chia's tactic in her advertisement that kept repeating the keyword/feature of the product in comedic expression is brilliant. It makes the important subject to be more memorable and since it is too funny, the features/important elements can become the hook of the ad so easily.

Message:
For this "And again" ad by Jenn Chia, the main message is to persuade its audience of the highly-effective hydration function of the product, Clinique Moisture Surge can bring to its consumers.

Tone
Dramatic and exciting tone.

Ad appeal
Appeal to humor
The jokes and niche, shui shui de ( chinese accent), amazingly pulls off from local Malaysian in general.

]]> 2022-06-24 10:49:22 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229717230 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229717889 YouTube Title:
Malaysian No:1 Sell Car Person!!
Tagline: Be unconventional

Hook :
It's when the main character, ' Auntie Sieow' says 'keyless'. There is a slight pause and her eyes become bigger. This is when all previous funny lines stop(being paused for a second) and drags back viewer proper intention from funny mode.

Review:
"Being unconventional" is the advertisement theme. The ad uses sex joke and vulgar conversation, such as "ex-boyfriend/girlfriend" that are deemed improper/unconventional in Malaysia. Being said that sex appeal is common in international advertisements, this ad does not further elaborate on that but uses language and meaning that are shared by most Malaysians. Overall, the sex appeal and humour in this advertisement can capture most Malaysian attention. BMW, as a vehichle in high-end spectrum is being unconventional by using common jokes in a part of Malaysian culture.

Message:
For this ad, the big idea is to portray the high-end brand, BMW in a different way that uses common jokes among people.

Tone:
Funny, exciting]]> 2022-06-24 10:50:59 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229717889 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229717972 YouTube Title:
I bought a bigger dishwasher! It cost RM1 per time! Do you believe it?

Hook:
The scene where all plates came out clean no matter how dirty they are ( oily, hard-removing stain).

Review:
The product (dishwasher) is introduced in an unconscious way since the YouTube did not explain it clearly with just mentioning the dishwasher is bought home. The advertisement is brought out with the party trying the product out like a normal person. Overall, the indirect way of promoting the dishwasher appeals to the youtuber's audience. And, the audience would know the process of using it.

Message:
The big idea of the advertisement is to show the audience of how to use the product(dishwasher), and by chance promoting the dishwasher with the cleaning effectiveness.

Tone:
Persuading, conversational

Ad appeal:
1) Rational Appeal
The advertisement convince the audience with how easy of using the product ( dishwasher).

]]> 2022-06-24 10:51:10 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229717972 samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229718055 YouTube Title:

PETRONAS Deepavali 2021: Akka

Hook:
When the main character (elder sister) is fighting with the monster that capture her younger sister.

Review:
It is an advertisement about the celebration of Deepavali. The advertisement portray the close relationship in a family. It uses family appeal to show the love and belonging in the advertisement. Furthermore, the beautiful graphic in the video really capturing my heart. All characters are illustrated 3D which adds more liveliness to the video.

Message:
The main message of the advertisement is to convince its viewers to bond with family during Deepavali.

Tone:
Warm in the sense of family closeness.

Ad appeal:
Appeal to family
The advertisement show the warm and love relationships between family members. The elder sister is willing to save her siblings from the hand of monster, even if that mean to sacrifice herself.

]]> 2022-06-24 10:51:21 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229718055 My Tv Ad samanthayoong2000 https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229882278 Created by : Yoong Pui Teng
Music Reference:
https://www.youtube.com/watch?v=hQncT4Hswhw ]]> 2022-06-24 14:54:21 UTC https://padlet.com/samanthayoong2000/mxsyxvujyg2qkynj/wish/2229882278