https://padlet.com/buitp/Bookmarks Unconventional typefaces I found in the wild. en-us 2022-02-27 19:17:56 UTC 2025-10-23 02:24:54 UTC hello@padlet.com buitp https://padlet.com/buitp/Bookmarks/wish/2165578533 This bottle of alcohol caught my eye because the typeface and composition is very different than what I expect from these products. The font is blocky and rough, resembling sticks being used to form the words, which I think is actually very effective. The sharp and simple edges gives a lot of power to the word, along with the use of all capital letters and the color black. It gives the bottle a sense of intensity and suspense, which draws the customer to it.]]> 2022-05-01 03:03:54 UTC https://padlet.com/buitp/Bookmarks/wish/2165578533 buitp https://padlet.com/buitp/Bookmarks/wish/2165580329 I think the use of a serif font and a brush-script font lends very well to drawing attention to certain words. Because the serif font is simple and more well-known, the reader is drawn to the script font, which is meant to place emphasis on the purpose of the book, which I think is very effective. The color and shaped used to frame the words work well too. The green helps it blend in with the cover's color scheme while the shape helps it stand out and not disappear with the drawing.]]> 2022-05-01 03:10:29 UTC https://padlet.com/buitp/Bookmarks/wish/2165580329 buitp https://padlet.com/buitp/Bookmarks/wish/2165583733 The soft, curly, and round typeface does a good job at personifying the word, and the ligature between the "F" and "o" is a simple, yet effective way to personify it even more. Contrasting it with a sans serif body text is also an effective way to distinguish it as the main heading]]> 2022-05-01 03:22:39 UTC https://padlet.com/buitp/Bookmarks/wish/2165583733 buitp https://padlet.com/buitp/Bookmarks/wish/2165597610 This is a very creative handwritten sign that uses linework and a limited color palette to its full advantage. Instead of just having handwritten letters, it replicates a monotype slab serif font for the main heading and uses blue highlights to give it a drop shadow, adding more character to it. This sign also employs hierarchy effectively, not just by having different sized fonts, but by having different typefaces to separate the title and body text, using a more traditional handwritten font for the information. ]]> 2022-05-01 04:12:52 UTC https://padlet.com/buitp/Bookmarks/wish/2165597610 buitp https://padlet.com/buitp/Bookmarks/wish/2165612348 The font is rough and has a handwritten, ink-like feel to it, which fits with the texture of the paper. Furthermore, the typeface helps emphasize the purpose of the paper, which meant to be crafted by the user, by hand.]]> 2022-05-01 05:13:33 UTC https://padlet.com/buitp/Bookmarks/wish/2165612348 buitp https://padlet.com/buitp/Bookmarks/wish/2165613559 The use of the color red and its brightness helps people spot it quickly in case of an emergency, and the bold, blocky, sans serif font makes it simple to read and emphasizes the urgency of the situation this item needs to be used in. The arrow also helps the person see what the sign is referring to, along with having "extinguisher follow its path.]]> 2022-05-01 05:18:49 UTC https://padlet.com/buitp/Bookmarks/wish/2165613559 buitp https://padlet.com/buitp/Bookmarks/wish/2165614409 "Waterbrush" has an effective free-flowing typeface, with strong brush strokes and a subtle, light-blue drop shadow, giving it a 3D appearance. It truly looks watery and as if it was drawn with an actual brush.]]> 2022-05-01 05:22:02 UTC https://padlet.com/buitp/Bookmarks/wish/2165614409 buitp https://padlet.com/buitp/Bookmarks/wish/2165926117 The combination of watercolor, a serif font, and the rough edges of this title lend well to emphasizing the texture of the product. The blue color also helps it stand out from the background and illustrations.]]> 2022-05-01 18:24:36 UTC https://padlet.com/buitp/Bookmarks/wish/2165926117 buitp https://padlet.com/buitp/Bookmarks/wish/2165929989 The main reason I chose this font is because of the clever inclusion of the logo in the main heading. This makes for an effective type-driven logo and an effective way to seamlessly include it without crowding the overall composition.]]> 2022-05-01 18:31:46 UTC https://padlet.com/buitp/Bookmarks/wish/2165929989 buitp https://padlet.com/buitp/Bookmarks/wish/2165937505 The york logo is very elegant with a silky texture, fitting for chocolate. The script font adds to this and gives the customer the impression that the product will have a pleasant, sweet taste. Furthermore, the curving of the leg of the K to create a border is a clever way to turn this into a type-driven logo.]]> 2022-05-01 18:46:22 UTC https://padlet.com/buitp/Bookmarks/wish/2165937505 buitp https://padlet.com/buitp/Bookmarks/wish/2165940409 The bold sans serif font and the narrowing of the T's gives this a fun and festive feel, which is fitting for a product meant for parties and gatherings. Adding the white outline around it also makes it stand out without sacrificing legibility.]]> 2022-05-01 18:51:30 UTC https://padlet.com/buitp/Bookmarks/wish/2165940409 buitp https://padlet.com/buitp/Bookmarks/wish/2165947076 Contrasting the traditional sans serif font and the large brush-script is an effective way to establish hierarchy within the composition. In addition, making "Cupcake" appear as if it was written with a feather quill does a good job at making it seem like an old-style bottle of chardonnay, which makes it seem more appealing for customers.]]> 2022-05-01 19:04:11 UTC https://padlet.com/buitp/Bookmarks/wish/2165947076 buitp https://padlet.com/buitp/Bookmarks/wish/2165959767 I've always thought that the Fanta logo was very well designed and it did a good job at making it stand out against the other soda logos. The bouncy typeface and the different line weight throughout the letters makes it feel organic and flows better. This works because it's advertising a fruit-flavored drink, so having a soft, round design works in its favor.]]> 2022-05-01 19:26:05 UTC https://padlet.com/buitp/Bookmarks/wish/2165959767 buitp https://padlet.com/buitp/Bookmarks/wish/2165962965 Having a large, simple, sans-serif font here is very effective in displaying the necessary information. The purpose is straightforward so not having any ornate design works in its favor. The use of negative space and having the text be aligned left makes it easier to read as well.]]> 2022-05-01 19:32:47 UTC https://padlet.com/buitp/Bookmarks/wish/2165962965 buitp https://padlet.com/buitp/Bookmarks/wish/2167508564 The rough, haphazard inking of the words, paired with the illustration, really works to enhance the message and theme of the shirt. In addition, having the cap height be asymmetrical also enhances the chaotic design of the whole piece.]]> 2022-05-02 23:37:35 UTC https://padlet.com/buitp/Bookmarks/wish/2167508564 buitp https://padlet.com/buitp/Bookmarks/wish/2167817691 This typeface is creative and the unique curves at the end of each letter gives it a vintage look and gives it a subtle texture, which is effective since it's the name of a textured paper. It also makes it appear like a stencil. Its size also helps it stand out and viewers can see it from a distance.]]> 2022-05-03 05:31:51 UTC https://padlet.com/buitp/Bookmarks/wish/2167817691 buitp https://padlet.com/buitp/Bookmarks/wish/2167826332 The pairing of a sans serif font and a cursive font in the main heading helps establish it as the main heading. Furthermore, the overall composition of this poster is really strong, using a loose 2-column grid structure to organize the text. It also uses its illustrations effectively, having them be prevalent without overshadowing the text. The text also uses hierarchy well, using simple techniques such as bolding the letters and having different-sized text to establish body text, subheadings, and the main title.]]> 2022-05-03 05:45:19 UTC https://padlet.com/buitp/Bookmarks/wish/2167826332 buitp https://padlet.com/buitp/Bookmarks/wish/2167829610 The letters are carved into the wood quite neatly, which makes legibility easier, and the thin line weight makes it easier to see each individual letter as well, despite the word being written in cursive. "Fredrix" is the fancier, more sophisticated text, so it's effective at establishing it as the brand name of the product, while "54," the length of the stick, is simpler, since it's information, so it doesn't need to be particularly fancy.]]> 2022-05-03 05:50:11 UTC https://padlet.com/buitp/Bookmarks/wish/2167829610 buitp https://padlet.com/buitp/Bookmarks/wish/2167836463 Having a bold, black text against a bright background helps make it legible and stand out at the same time. The round serif font paired with a round sans serif font helps distinguish between the main heading and informational text. Its a simple, but effective composition.]]> 2022-05-03 05:59:27 UTC https://padlet.com/buitp/Bookmarks/wish/2167836463 buitp https://padlet.com/buitp/Bookmarks/wish/2167842997 The mono sans serif font makes this board incredibly pleasing to look at because of its neatness and uniformity, whilst making it stand out from your typical Arial or Times New Roman font. The text is left-aligned, making it easier to read and leaves negative space to establish that there's no more information to be told.]]> 2022-05-03 06:08:30 UTC https://padlet.com/buitp/Bookmarks/wish/2167842997 buitp https://padlet.com/buitp/Bookmarks/wish/2167847823 Making the P a drop cap draws the reader's attention to it, and it gives the word more character by having a uniquely designed typeface paired up with a more tradition sans serif font. The tracking is slightly larger than what you expect to see but it doesn't detract from the readability of the word, and overall, the neatness of the text fits in well with the smoothness and softness of the pencil holder it's advertising.]]> 2022-05-03 06:15:36 UTC https://padlet.com/buitp/Bookmarks/wish/2167847823 buitp https://padlet.com/buitp/Bookmarks/wish/2168996234 The contrast between the clean, blocky, sans serif "Starbucks" and the curvy, round script "frappuccino" draws our attention to "frappuccino," which is effective because the taste of the coffee should be the main advertisement. In addition, the neutral font used for "Starbucks" helps not to take attention away from the main headline, which is more dynamic and whimsical. It also manages to stay consistent with the line weight, keeping the composition unified.]]> 2022-05-03 21:42:50 UTC https://padlet.com/buitp/Bookmarks/wish/2168996234 buitp https://padlet.com/buitp/Bookmarks/wish/2169040032 Symphony is a word that invokes the feeling of elegance and peace, as well as the calm feeling when you listen to classical music. The formal script font and decreasing of the tracking to where the serifs of each letter connect and lead into each letter make for a smooth flow throughout the word. The vibrant blue color used also adds a sense of grandiosity to the word, which also fits because a symphony is generally a large-scale piece. The background resembling sheet music also enhances the message.  

Another additional touch is fitting the chocolate flavors between the descenders of certain letters, which fills in negative space and adds balance to the whole composition. ]]> 2022-05-03 22:39:54 UTC https://padlet.com/buitp/Bookmarks/wish/2169040032 buitp https://padlet.com/buitp/Bookmarks/wish/2169062079 The Neoclassical and Clarendon serif font is used throughout the label, providing an organized pairing of fonts to establish hierarchy, along with the use of color.

The part that stand out most to me is the main heading, Woodbridge, which uses a Neoclassical serif font with a thick line weight and also adds a beige outline to create the appearance of a drop shadow, distinguishing it from the other fonts with use a Clarendon serif font. The colors also complement each other well, using desaturated neutral throughout the label. ]]> 2022-05-03 23:13:34 UTC https://padlet.com/buitp/Bookmarks/wish/2169062079 buitp https://padlet.com/buitp/Bookmarks/wish/2169062433 This heading is interesting in that it combines a blocky sans-serif font with a cursive one. It's simple and cute, which is good for a product like ice-cream, which is not meant to be complicated.]]> 2022-05-03 23:14:01 UTC https://padlet.com/buitp/Bookmarks/wish/2169062433 buitp https://padlet.com/buitp/Bookmarks/wish/2169062692 The casual brush script along with the use of the leaf to create the t's bar helps enhance the message that these snacks vegetarian in nature. The typeface also feels very naturalistic in nature and this helps the main and subheading stand out more, while reserving the more neutral font for the information.]]> 2022-05-03 23:14:26 UTC https://padlet.com/buitp/Bookmarks/wish/2169062692 buitp https://padlet.com/buitp/Bookmarks/wish/2169063138 The most interesting part of this label is the ligature of M and B. It gives this paint label an old-style look and it works well since the tracking is already very small. It also solves the potential problem of having awkward kerning between the two stems and appearing as a near-tangent.]]> 2022-05-03 23:14:59 UTC https://padlet.com/buitp/Bookmarks/wish/2169063138 buitp https://padlet.com/buitp/Bookmarks/wish/2169064104 The grid structure on the package is the strongest aspect of the design. The text fits cleanly in the boxes and you can draw a clear line between the three rows, keeping it neat and organized. The typefaces are simple yet bold, making it pop out against the red background. The stencil and cursive typeface are used sparingly, which works well to keep their purpose as a title and main subheading. Overall, this package has a strong, balanced grid and uses multiple typefaces effectively.]]> 2022-05-03 23:16:16 UTC https://padlet.com/buitp/Bookmarks/wish/2169064104 buitp https://padlet.com/buitp/Bookmarks/wish/2169223857 2022-05-04 01:41:21 UTC https://padlet.com/buitp/Bookmarks/wish/2169223857 buitp https://padlet.com/buitp/Bookmarks/wish/2169224173 2022-05-04 01:41:38 UTC https://padlet.com/buitp/Bookmarks/wish/2169224173 buitp https://padlet.com/buitp/Bookmarks/wish/2169224319 2022-05-04 01:41:48 UTC https://padlet.com/buitp/Bookmarks/wish/2169224319 buitp https://padlet.com/buitp/Bookmarks/wish/2169224517 2022-05-04 01:41:58 UTC https://padlet.com/buitp/Bookmarks/wish/2169224517 buitp https://padlet.com/buitp/Bookmarks/wish/2169224707 2022-05-04 01:42:08 UTC https://padlet.com/buitp/Bookmarks/wish/2169224707 buitp https://padlet.com/buitp/Bookmarks/wish/2169224886 2022-05-04 01:42:17 UTC https://padlet.com/buitp/Bookmarks/wish/2169224886 buitp https://padlet.com/buitp/Bookmarks/wish/2169225081 2022-05-04 01:42:27 UTC https://padlet.com/buitp/Bookmarks/wish/2169225081 buitp https://padlet.com/buitp/Bookmarks/wish/2169225220 2022-05-04 01:42:35 UTC https://padlet.com/buitp/Bookmarks/wish/2169225220 buitp https://padlet.com/buitp/Bookmarks/wish/2169225334 2022-05-04 01:42:42 UTC https://padlet.com/buitp/Bookmarks/wish/2169225334 buitp https://padlet.com/buitp/Bookmarks/wish/2169225498 2022-05-04 01:42:51 UTC https://padlet.com/buitp/Bookmarks/wish/2169225498 buitp https://padlet.com/buitp/Bookmarks/wish/2169225593 2022-05-04 01:42:58 UTC https://padlet.com/buitp/Bookmarks/wish/2169225593 buitp https://padlet.com/buitp/Bookmarks/wish/2169225731 2022-05-04 01:43:05 UTC https://padlet.com/buitp/Bookmarks/wish/2169225731 buitp https://padlet.com/buitp/Bookmarks/wish/2169225922 2022-05-04 01:43:14 UTC https://padlet.com/buitp/Bookmarks/wish/2169225922 buitp https://padlet.com/buitp/Bookmarks/wish/2169226115 2022-05-04 01:43:24 UTC https://padlet.com/buitp/Bookmarks/wish/2169226115