Consumer Behaviour_MKF2111_2nd2017 by Bustutor Monash https://padlet.com/sima_sedighadeli/2tSL0Xv Workshop 18- Monday: 12:00 en-us 2017-07-22 13:09:19 UTC 2023-04-17 16:26:19 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Dartstarget.png Group Allocation sima_sedighadeli https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179730207 2017-07-31 01:30:27 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179730207 Week 2 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735379 love/belonging: the product can be used to be identified as a part of a social group (peer pressure)
Safety: can be used to remove AD HD and drug use
Esteem: different types of products can make a statement about the individual and their status (e.g expensive fidget spinner = wealthy consumer). Also the product can be collected by individuals to compete with other peers on the size of their collection of the product.
Self-actualization: Consumer can feel a self of achievement by gaining a collection of the product 

Viral Video: Tricks, B grade celebrity 
Autistic Child: Parent gives testimony - how its helped]]> 2017-07-31 02:26:59 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735379 Week 2 Group 4 Activity 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735712 Fidget spinners ad concept:
- before and after scheme-
before: depicts child with mild mental impairment (ADHD/autism) being reckless and causing issues in schoolyard and neighbour due to behavioural outbursts.
after: after being given a fidget spinner, child is able to distract themselves when overcome from the need to act out against any form of authority. This allows the child to channel their erratic behaviour into something less destructive- allowing them to bring grades up at school and fit in at school.
Physiological: consumers can make money from 'unboxing' their concept
Safety: Reduces emotional/mental outbursts, reduces risk to other people.
Belonging: fit in at school, can collect them.
Esteem: outbursts are more controllable, able to fit in with society.
Self-actualisation: By being able to reduce their impairment, more likely to achieve any personal goals]]> 2017-07-31 02:29:50 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735712 Week 2 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735801 Fidget Spinner

safety - kids using them - safe to use - parents more likely to buy

Love/Belonging
Focus on the social aspect/following the popularity of the fidget spinner 'trend'
Esteem :
- gain respect from class mates

self actualisation - fulfilment of knowing how to use it

Tv Ad
Visuals of kids in school playground, latest fidget spinner (our product), characterised (superhero?), bright colours, large group of friends, one unpopular kid starts using fidget spinner and then all kids want to be his friends 



]]> 2017-07-31 02:30:36 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735801 Week 2 Motivation - Group 5 - Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735856 How do Drones fulfil Maslow's Hierarchy of Needs?

Physiological: N/A

Safety: can be used for surveillance 

Love/Belonging: if all your friends have one, you feel as though you need one to 'belong' and be included 

Esteem: if you produce videos for a living, then this additional equipment can aid you (and therefore boost self-esteem)

Self-Actualisation: gives the ability to be creative (cinematography)]]> 2017-07-31 02:30:58 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735856 Week 2 Activity 1 - Group 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735989 Drone:
Safety

People can feel a sense safe in their home - with a drone as it surveils

On a larger scale can be used by police and other protective units as a surveillance and safety device.

Long/Belonging

Help feel apart of group
(ie- a group of photographers may all have drone- by buying one you may feel apart of the group and included)

Self-esteem

Build self-confidence and gain respect form peers
(ie- if a photographer purchases a drone, may gain respect from fellow photographers and feel better bout themselves, improving there camera collection ect)

(slogan - Feel Safe at Home- Buy A Drone!)
 

]]> 2017-07-31 02:32:39 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179735989 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179737271 Self actualisation - Drone flight competitions, aerial photography, expression of creativity

Self esteem - Friendship, popularity, attention

Sense of belonging - Positive emotions ]]> 2017-07-31 02:50:46 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179737271 Week 2 Group 2 Act https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738415 Sarah will most likely purchase the bag given the quality is the same and it is 90% off. She would be willing to work long hrs in order to purchase the bag for the lower price. ]]> 2017-07-31 03:07:49 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738415 Week 2 Activity 2- Group 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738445 YES.

Sarah would attend the sale and be more likely to work over time in order to satisfy for desire to buy a Gucci bag and feel as though she belongs more as her friend has one. She would be willing to wait as long as she would work to pay the bag off. 

(ie- A shift at work may be 5 hours, thus she may wait at the sale for 5 hours to purchase the bag- more likely to make sacrifices) ]]> 2017-07-31 03:08:21 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738445 Week 2 Motivation - Group 5 - Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738455 Sarah could be more motivated than someone with a higher income (to prove herself / fit in etc.)

Willing to make more sacrifices to purchase the bag (such as working more or waiting in line longer to enter the store)

Borrow money from friends / family to purchase the bag (and then work harder in the future to pay them back)]]> 2017-07-31 03:08:29 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738455 Week 2 Group 1- Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738470 If you are low on income you may be less likely to spend your money on designer items, however because you're low on income you are more motivated to work harder to earn more money for these items. If there was a sale, Sarah would be willing to wait a long time to attend the sale because her motivation is high to have a designer bag. ]]> 2017-07-31 03:08:48 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738470 Week 2 Group 4 Activity 2 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738692 - Depending on her priorities, Sarah could be more inclined to make sacrifices of leisure time, impulse purchases, etc. in order to purchase the bag; Even more so if there is a 90% off sale.
- However, this depends on how high she prioritises accessories in comparison to other regular expenses like rent, utilities, food and experiential purchases.]]> 2017-07-31 03:12:19 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738692 Group 6 Activity 2 Week 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738696 If Sarah really wanted the bag she would be motivated to work extra hours to save enough money to buy the bag.
Yet if Sarah knew there was a 90% off on All Products sale leaving only 10% of the price remaining she would be willing to wait. As that price would be more affordable for someone with low income. For example a 3000 dollar Gucci Bag would become 300.

]]> 2017-07-31 03:12:22 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738696 Week 2 Activity 3 - Group 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738999
First group of consumers advertisers may promote luxurious and glamorous side of the product. Whereas in the second group advertisers might have more sales and discounts. However in some cases they may boost the price as consumer's may have no option but to buy it as it is last minute and are out of options.

]]> 2017-07-31 03:16:42 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179738999 Week 2 Group 4 Activity 3 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739153 - Early shoppers POV; more inclined to look around and search out best value in their products so they can get most out of their purchase.
- Early sellers POV; wider range available in order to assess what is most popular, less concerned with what is sold.
- Later shoppers POV; More likely to be controlled by impulse, less likely to fret over price due to more limited options and time.
- Later sellers POV; Able to increase price in order to generate greater profit margin.]]> 2017-07-31 03:18:41 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739153 Week 2 Motivation - Group 5 - Activity 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739169 Buying a few months before: quality of the gift is important since there's a lot of choice. Most of the time they have already pre-planned what type of product they want to buy (have a specific gift in mind)

Buying on Christmas Eve: price is the most important factor - they clearly haven't given much thought to what gifts they want to buy - they are not as motivated (and are likely to not be fussy) therefore look for the cheapest option available

Advertisers therefore need to focus on differentiating their product based on quality (at the start of the Christmas period) and then afterwards price (when people start to get desperate)]]> 2017-07-31 03:18:57 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739169 Week 2 Group 2 Act 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739299 The business may use a discount as an incentive to initially gain more customers. While for the customer with lower involvement the business may charge full price given the customer will be under pressure and they could have higher demand. ]]> 2017-07-31 03:21:01 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739299 Group 6 Activity 3 Week 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739331 Advertiser's/seller's marketing tactic: 
1st group - As a seller they might appeal to the 1st set of customers through ads that focus on 'being organised', 'beating the chaotic Christmas Shopping' and 'having more time to choose quality gifts'. 

2nd Group - A seller can heavily advertise their 'quick or bargain sales'. Advertisers can market to customers catch phrases such as 'Don't let love ones miss out this Christmas', focusing on the importance of buying gifts. ]]> 2017-07-31 03:21:27 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/179739331 W https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228738 2017-08-07 02:36:39 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228738 Week 3 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228853 Exposure
If you are hungry, the left advertisement will be more effective.
The second advertisement will be more eye catching because it gets consumers to think about it more. The first one will be easier to process/ grab the attention of the consumer if the consumer is not fully focused on the advertisement (in a car driving past)

Comprehension 
The first advertisement is easier to comprehend. The table tennis advertisement does not actually have a link to Pringles. The consumer might only see the connection to Pringles because of the Pringle logo, there is not enough information for a consumer to quickly understand. consumers might mis-comprehend and mistake it for a new type of table tennis sport.]]> 2017-08-07 02:37:46 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228853 Week 3 - Group 2 - Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228857
Exposure:
The ad with the curved table tennis would be more eye catching because of the tables irregular shape. The ad with just the Pringles can would not be as noticeable as it is quite plain. The ad would also be more attractable to those who were more sports orientated (specifically table tennis).

Comprehension:
The ad with the table tennis table is harder to comprehend compared to the plain Pringles ad. This is due to the fact those who are not familiar with the shape of Pringles would not be able to link the two concepts.]]> 2017-08-07 02:37:48 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228857 Week 3 Group 4 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228864 Exposure
The advert on the right is more eye catching due to the fact that it is odd and gets the consumer thinking. The colours aren't bright enough for a pringles ad - not really typical pringle colours, and not warm and bright.
Comprehension
It will take a while for people to comprehend what the advert is for, but once it has been figure out that it's for pringles they won't be able to un-see it.]]> 2017-08-07 02:37:55 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180228864 Week 3 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180229003 Exposure - The second ad is more effective at capturing attention as it is unusual and unique. The first ad features a very familiar image which is more likely to be ignored. A hungry consumer may find the first ad to be more attention grabbing.

Comprehension - The first ad is very clear because it is an image of the product while the second ad may be hard to interpret unless paired with other stimulus. At first glance, it is unclear what the second ad is advertising. ]]> 2017-08-07 02:39:12 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180229003 WEEK 3 GROUP 3 ACTIVITY 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180229069 Exposure: The ad on the right is more eye-catching than the left because it is different to a traditional shape ping-pong table and draws attention from the consumer. It may generate less interest from viewers if they do not play ping-pong.

Comprehension:  Without the logo on the second ad, people may still recognise the famous shape of the Pringle however people who do not eat Pringles may not be able to make the connection on what the ad is advertising whereas the first ad clearly communicates the ad is about. ]]> 2017-08-07 02:39:52 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180229069 Group 6 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180229214 Exposure: Consumers are likely to notice the first ad due to its bright colours 
The table tennis ad is likely to capture attention due to the tables unique shape. However, due to the dull colours it would likely only be effective in targeting people who enjoy sports. The small pringles logo in the corner may also make it easy for people to miss, therefore not being effective in promoting their product. ]]> 2017-08-07 02:41:16 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180229214 WEEK 3 GROUP 3 ACTIVITY 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180231796 This is the new design we created for our Coca Cola bottle. The bottle is made of glass and is a short, round shape, similar to the already available "Bundaberg" bottles in the market. By having a shorter bottle made of glass, the consumer will have the illusion of the bottle carrying more volume and it will be easier to carry because of the size and shape, making it more convenient and more profitable for the company.  ]]> 2017-08-07 03:09:41 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180231796 WEEK 3 GROUP 5 ACTIVITY 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232089 Glass is easy to recycle and forever recyclable. Furthermore having it being glass returns Coke to its classic/mordern/minimalistic look. Its iconic, environmental and iconic.
The shape will be its classical recognizable shape.

]]> 2017-08-07 03:13:32 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232089 Week 3 Group 1 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232505 Red tinted glass draws attention while maintaining strong association with the established Coke brand. Embossed coke logo (which is not red tinted) provides grip and also maintains brand image continuity. The overall difference is very noticeable but has enough familiar elements to clearly be Coke. The glass bottle and logo draw links to classic coke designs from the 90s.
 ]]> 2017-08-07 03:18:56 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232505 Week 3 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232581 The original 1967 design however made in coca cola red coloured glass to stand out like the new design but with the shape that fits in your hand. The coco cola logo should be going vertically to stand out more]]> 2017-08-07 03:20:11 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232581 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232596 2017-08-07 03:20:25 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232596 Week 3 Group 4 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232599 2017-08-07 03:20:26 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180232599 Week 4 Group 3 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864441 Apple - Competence (Intelligent, technical)

TAC - Sincerity ( family oriented)
NIKE - Excitement (spirited, cool, young)
SONIM XP7 - Ruggedness ( tough)
HOYTS LUX - Sophistocation (upper class, glamorous)

]]> 2017-08-14 02:14:41 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864441 Week 4 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864522 Ad 1 - sophistication, sincerity, excitement
Ad 2 - sincerity, excitement
Ad 3 - sophistication, ruggedness, excitement
Ad 4 - ruggedness, competence
Ad 5 - excitement, sophistication]]> 2017-08-14 02:15:38 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864522 Week 4 - Grp 2 - Act 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864585 APPLE - Competence, Sophistication
DRIVING ROLE MODEL - Sincerity, Honest, Family Oriented
NIKE - Competence, Excitement
SONIM XP7 - Ruggedness, Competence, Tough
HOYTS LUX - Sophistication, Excitement, Glamorous, Upper Class]]> 2017-08-14 02:16:25 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864585 Week 4- Group 5 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864617 Apple-Competence(Intelligent, technical)

TAC-Sincerity (serious matter, family orientated, real, honest

Phone-Ruggedness, 
Competence

Nike-Excitement, (Exciting, appeals to young people interested in sports) Ruggedness (Outdoorsy, masculine)

Hoyts-Sophisication, excitement]]> 2017-08-14 02:16:46 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864617 Week 4 Group 4 Activity 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864680 Ad #1: Apple
-> Sophistication/Competence
Ad #2: TAC driving model
-> Sophistication/Sincerity/ Informative
Ad #3: Nike
-> Excitement
Ad #4: Sonim smart phone
-> Ruggedness/Competence
Ad #5: Hoyts
-> Excitement]]> 2017-08-14 02:17:21 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864680 Week 4 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864802 Apple: Competency
TAC: Sincerity
Nike: Excitement
Sonim: Ruggedness
Hoyts: Sophistication, excitement]]> 2017-08-14 02:18:37 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180864802 Week 4 Group 3 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180865680 Nike 
Retrieval Cue- sports, Shoes, apparels, gears, athletes, slogan, "tick" logo

The Nike tick supports the "just do it" slogan and taps into consumer motivation. Often associated with famous athletes and featured as sponsors for sports celebrities, Nike positions themselves as the market leader quality sportswear, promoting a healthy lifestyle.  

Negative effects may occur when athletes whom they sponsor are involved in negative news such as doping, scandals.


]]> 2017-08-14 02:28:19 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180865680 Week 4 Group 1 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180865807 Technology industry- Dodo
Retrieval cue examples: 
1. Dodo bird 
2. Dodo jingle - "internet that flies"
3. Blue, yellow and purple 
4. Budget 
5. Logo and font ]]> 2017-08-14 02:29:47 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180865807 Week 4 Group 5 Activity https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180865989 Category: Technology
BRAND:
Apple]]> 2017-08-14 02:31:41 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180865989 Week 4 Group 6 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180866000 2017-08-14 02:31:53 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180866000 Week 4 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180867110 Personality - Competence]]> 2017-08-14 02:42:00 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180867110 Week 4 Group 4 Activity 2 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180867733 2017-08-14 02:47:43 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180867733 Week 4 Group 1 Activity 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869036 Nike vs. Adidas
1. To disrupt Nike's strong association to basketball, Adidas could sponsor professional basketball players to increase their prominence in the industry. 
2. Nike are known for their running performance gear such as footwear. Therefore, Adidas could work to sponsor "running" events such as marathons and athletic events.
 ]]> 2017-08-14 02:58:50 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869036 Week 4 Group 3 Activity 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869043 Ferrari VS Lamborghini

Horse logo - promote the bull logo, making it stronger & faster than horses. Both have a logo shaped like a shield. Strong colours can be used to make the brand/logo stronger and iconic.

Racing - more exposure in racing movies, competitions, ads

Italy - be the official car brand for the government 

Speed - develop the fastest car in the world

Cost - sell it higher than ferrari 
higher cost = more reliable




]]> 2017-08-14 02:58:53 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869043 Week 4 Group 5 Activity https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869061 Brand: McDonalds
Competitor: Hungry Jacks

McDonalds is very well known for their breakfast and McCafe. 

Hungry Jacks is very similar to McDonalds however McDonalds has a larger market share. This could be because of increased advertising and more stores. 
Hungry Jacks is more focused on offering burgers, they could emphasise their broader range of products to compete with McDonalds. By advertising their breakfast range and a cafe.]]> 2017-08-14 02:59:08 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869061 Week 4 Group 6 Activity 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869064 Competitor of Dodo (Optus):
- bright colours
- cheaper prices, alternative service (range)
- catch phrase
- more recognisable logo
- Recognisable number (we know dodo is 13DODO but not optus)]]> 2017-08-14 02:59:12 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869064 Week 4 Group 2 Activity 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869229 Microsoft competing against Apple

Biggest purchaser of laptops/iPads are students and business people. Undermining apples influence on students would be through specific advertising like product placements and social media marketing. To change the opinion of business people the best method would be bringing in the facts/benefits of the surface. A more sophisticated and Competent personality]]> 2017-08-14 03:01:24 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/180869229 Week 5 Group 6 Act. 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181797818 Second Ad:
Affective (emotional) foundation:
- fear appeals: the image of the car accident 
-cognitive: the text accompanying the ad stimulates the audience to really think about what the text means.
'Three tons of metal scraps' actually means 3 ruined cars. 
' A six-pack' refers to a pack of 6 alcohol drinks. 
The ad's message is, drinking too many bottles of alcohol can lead to a car accident. 
negatives: the ad may not be easy to understand in the first read, some audiences may be lazy and don't want to think too much about the ad. ]]> 2017-08-21 02:30:05 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181797818 Week 5 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181797838 Ad 2:
Affective:
- Fear factor, since the ad shows the harmful after effects of drink driving. 
- Sad, since consumers can infer that doing so will result in an injury or death.
- Dark humour
- The downside to this ad is that it might not appeal to everyone; there might be people who find it offensive ('only in America'), or people who cannot infer the ad is related to drink driving just from the photo, or to people who do not see the humour in the ad.
Cognitive:
- Word play, the ad did not specifically mention drink driving.]]> 2017-08-21 02:30:18 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181797838 Week 5 Group 3 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798005 Appeal to affective (feelings and emotions) 
- emotional appeal
- appeal to fear
- the use of names and ages makes it more real and scary and how it can happen to anyone
-Cognitive: imagine from a friend's or parent's perspective 
- affective responses are generally more influential than cognitive responses. ]]> 2017-08-21 02:31:56 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798005 Week 5 Group 4 Activity 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798070 Affective:
- Appeal to sense of fear through thoughts of devastation/ carnage/consequences of incident.
- Through use of visual, conveys how great an impact drink-driving can have in impairing driving ability.
Cognitive:
-  Text conveys comparison for audience to assess: how such a comparatively small amount of alcohol leads to such great damage]]> 2017-08-21 02:32:26 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798070 Week 5 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798242 Affective - Fear appeals, introduces thoughts of death. Stresses negative consequences. Aims to deter people from drinking and driving by showing the potential consequences. Appeals to the fear of losing close friends as the names and ages are listed on the coffins. 

Cognitive - Direct or imagined experiences: imagining what the experience would be like. Negative experiences associate with negative attitudes towards drink driving.  
Strong arguments 'A presentation that features the best or central merits of an offering'.
After watching and thinking about the ad, the consequences of drink driving are reinforced in the minds of the watcher.

]]> 2017-08-21 02:33:50 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798242 Week 5 group 5 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798244 Affective: Emotional response, appeals to fear and feelings of guilt, the coffins with the actual names and ages of people makes it seem more realistic and makes the message more intense. It makes people relate to the message more and provides a reality check. Appeals to fear of losing loved ones.
Personally relevant by giving the actual names of people instead of a statistic. 

Cognitive: The advertisement makes people really think about the message and the reality of drink driving. Reinforces the negative consequences of drink driving.]]> 2017-08-21 02:33:52 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181798244 Week 5 Group 3 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181803099 Issue: Violence Against Women 
Theory: Theory of Reasoned Action (TORA) 
- our ad aims to influence behaviour social pressure 
- our ad depicts a woman, half of her face abused, next to a fist and the other half normal and happy 
- The abused side is to represent 1 in 3 women who experience physical abuse and is quite graphic to represent the seriousness of the issue
- the normal/happy side is to represent that every woman deserves to be safe and happy (subjective norms)
- the statistic is an emotional appeal to stop violence against women 

]]> 2017-08-21 03:05:23 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181803099 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181803804 Theory or reasoned action (TORA)
Subjective norm - Before ad: Issue ignored or only focused on by women
After the ad: Issue focused on by everyone
Aims to change attitude (ignoring the issue) and then change behaviour so that inequality is actively avoided.

]]> 2017-08-21 03:13:58 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181803804 Week 5 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181803931 TORA
Comparative message
Peripheral-route processing
To change attitudes at work]]> 2017-08-21 03:15:12 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181803931 Group 5 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181804409 Racism in Australia]]> 2017-08-21 03:19:56 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181804409 group 4 activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181804827 Sexual Harassment ]]> 2017-08-21 03:24:36 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181804827 activity 2 week5 group https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181804846 TV Ad:
-scene one: reflects the mental state of the drug addict and how he is affecting his relationships with love ones 
scene two: the drug addict seeks help and tries to stop using drugs 
scene three: he achieves his goal, the scene reflects a new perspective of his life. He now has more positive outlook on life and had mended his relationship with his loved ones leading.

]]> 2017-08-21 03:24:54 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181804846 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181805054 2017-08-21 03:27:12 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/181805054 Girls Group 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183023341 Actual/Ideal State Housewarming Dinner Party]]> 2017-08-28 02:19:47 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183023341 Boys Group 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183024455 2017-08-28 02:26:27 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183024455 Boys Group 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183024819

]]> 2017-08-28 02:29:56 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183024819 Boys Group 2 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183024856 2017-08-28 02:30:17 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183024856 Girls Group 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183025081 2017-08-28 02:31:48 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183025081 Boys 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027460 2017-08-28 02:51:44 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027460 Boys group 2 Activity kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027476 2017-08-28 02:51:57 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027476 Girls Group 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027567 2017-08-28 02:52:59 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027567 GIRLS Grp 1 Act 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027627 2017-08-28 02:53:32 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027627 Boys Group 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027990 2017-08-28 02:56:21 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183027990 BOYS 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183029663 2017-08-28 03:13:00 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183029663 Girls group 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183029778 2017-08-28 03:14:11 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183029778 Boys group 2 act 3 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183030101 2017-08-28 03:17:36 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183030101 Girls Group 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183030430 Activity 3 ]]> 2017-08-28 03:20:25 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183030430 Boys Group 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183030496 2017-08-28 03:21:04 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/183030496 Week 9 Group 4 Activity 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305551 Monash:
Aspirational: successful alumni and graduates of prestigious institutions; makes us want to copy them in order to also become successful.
 Associative: Group of friends from high school & families who want us to be high achievers and have access to a higher education
Dissociative: People who do not attend uni who we have seen have had difficulty finding a career]]> 2017-09-18 02:27:51 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305551 Week 9 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305677 Apple: Asscociative, in the sense that you are a part of the group who likes apple 
Dissociative: Paris Hilton uses a blackberry, so therefore don't want to use it
Aspirational: Use an iPhone, as you aspire to be like Steve Jobs, as a successful business man
Stealing: Dissociative, Don't want to be apart of group of people that steal

]]> 2017-09-18 02:28:54 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305677 Week 9 Grp 2 Act 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305703 Why do you not steal? even when they are no security cameras around/no one will find out
- Aspirational: desire to be a part of a group that is trustworthy and honest
- Associative: currently belong to a group that does not steal, or think of stealing
- Dissociative: do not want to be apart of a dishonest, thieving group ]]> 2017-09-18 02:29:12 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305703 Week 9 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305709 a) Aspirational reference groups influenced our decision to come to Monash because we wanted to study at a well-known, credible uni. 

b) Associative reference groups influenced our decisions to by Apple iPhone because all our friends had them. 

c) Dissociative reference groups influenced our decision not to steal because we did not want to be apart of those groups of people ]]> 2017-09-18 02:29:17 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188305709 Week 9 Group 5 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188306098 Monash: Aspirational (older siblings and friends went there so want to be a part of the group. Also want to be a Monash graduate i.e. a graduate from a good university)

Apple: Aspirational for the first purchase and then Associative (want to be a part of the Apple community. It's  seen as a 'cool' company. After when you have already purchased an Apple product, want to continue your association with the brand therefore continue buying products)

Stealing: Dissociative (don't want to be seen by others as someone who steals)  ]]> 2017-09-18 02:32:42 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188306098 Week 9 Group 3 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188306468 1. Monash University 
- aspirational reference group 
we had friends and family that had previously attended Monash University and had been quite successful so we viewed Monash quite favourably and wanted to be successful like them. 

2. Apple
- Associative reference group
In our current friendship groups, many already use apple products and viewed Apple as superior to the other brands so we were more inclined to purchase apple products. 

3. Stealing 
-Dissociative reference group
Stealing is something we consider as a negative trait and something we do not want to be associated with so we personally choose to not steal. ]]> 2017-09-18 02:35:48 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188306468 Week 9 Group 4 Activity 2 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188309242
  • Blood donation: Even-a-penny-will-do technique
    • Eg. 'a pint of blood can save three people's lives'. -Red Cross.
    • Exercise: Foot-in-the-door
    Eg. Start with 5 minutes of exercise every day, and add one minute every day until you reach the recommended hour.
    ]]>     2017-09-18 02:59:58 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188309242     Week 9 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188309331 EXERCISE MORE
    Foot-in-the-door: (Gym membership)
    Get members to agree to first month/months free or cheap, and then increase the membership fee later on.
    Door-in-the-face:
    Will not motivate users as too expensive
    Even-a-penny:
    Instead of paying a membership fee, you could pay as you go. A small amount per day you go]]>     2017-09-18 03:00:41 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188309331     Week 9 Group 6 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188309651 Donating Blood

    Foot in the door: Ask individuals to donate blood once a year and later increase that to twice a year.

    Door-in-the-face: Ask individuals to donate blood every eight weeks and reduce that to every 6 months.

    Even-a-penny-will-help: Ask individuals to donate blood once every 10 years.]]>     2017-09-18 03:03:00 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/188309651     Week 10 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192835445 KFC in Malaysia & Australia. Two mates enjoying meals, and hence promoting different cultures' meals to different countries. (one is KFC Chicken Bucket, one is chicken & rice)]]> 2017-10-02 02:04:40 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192835445 Week 10 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192836381 lothing designed with all races, genders, and ages in mind]]> 2017-10-02 02:12:04 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192836381 Week 10 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192836743 2017-10-02 02:16:16 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192836743 Week 10 Group 5 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192836765 2017-10-02 02:16:31 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192836765 Week 10 Group 4 Act 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192837671 2017-10-02 02:24:58 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/192837671 Week 11 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195070687 Chapter 11 + 12. In Eastern cultures, they value work and money saving aspects. Marketers can use price promotions to reduce perceived costs. This way the difference between the cost and value  makes it more readily adoptable and greater diffusion of a product can occur.]]> 2017-10-09 01:33:08 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195070687 Week 11 Group 4 Activity 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195070752 Refer to Chapter 13: Symbolic Consumer Behaviour.
    Social class emblems: 
    Price promotions can impact the self-perception of consumers in various social classes, as products of a high price are typically viewed as of high quality, and so promotions involving these items, such as luxury vehicles, smartphones, etc can influence people who view themselves as in the lower or middle class as they feel that as they are able to acquire these products at a cheaper price. This enables them to feel validated and increase their perception of self-worth as a result of consumerism. ]]>     2017-10-09 01:33:39 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195070752     Week 11 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195070781 MAO - Price promotions can increase the ability of consumers. The regular price of the product may not be affordable for consumers, but when there are promotions or discounts, they may feel they are more financially able to afford the product. ]]> 2017-10-09 01:33:51 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195070781 Week 11- Group 5 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195072571 Week 6 - price information is often the focus of consumers because it tends to be diagnostic. these information play a crucial role and will influence consumers decisions making and judgement. Marketers can make use of this by emphasising the price discount/ making it more obvious/ making price information available when consumers are doing information search.
    (e.g. consumers are shopping online now --> making it available for consumers who uses apps)]]>     2017-10-09 01:47:57 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195072571     Group 6 Price promotion can create dominant options. This is explained by the attraction effect - this occurs when one option dominates another based on the idea that the dominant option is better than at least one attribute. Consumers will lean towards the dominating option even when there are other options to choose from that were previously perceived as more appealing. https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195072634 e.g. the same model of toasters is in-stock at different stores. at Myer it is being sold at original retail price. Whilst at David Jones their is a 20 per cent off discount for the identical product. Price-wise the toaster at David Jones is more attractive to consumers. 

    Anchoring perspective 
    Store A: $100 original price 
    Store B product is $110 has 10% off discount. Making it the same price as at Store B. Consumers will feel like Store B is cheaper because of the discount ]]>     2017-10-09 01:48:22 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195072634     Week 11 Group 4 Activity 2 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195075986 Classical conditioning (Ch7):
    As Coca-Cola is often promoted as a sponsor for the Olympics, viewers form an association between the two, even though the two stimuli are not related. This promotion is used in order to promote Coke as the beverage viewers of the Olympics should drink.
    Schema + networking (Ch4):
    Schema is the set of associations linked to a concept. By  promotion coke with the olympics, viewers are more likely to develop a strong relationship between the two stimuli and associate a fun and active lifestyle with buying and drinking Coke.

    ]]>     2017-10-09 02:15:12 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195075986     Week 11 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076046 2017-10-09 02:15:46 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076046 Week 11 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076076 2017-10-09 02:15:50 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076076 Week 11 Group 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076088 2017-10-09 02:15:52 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076088 Week 11 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076102 Companies sponsor events so that consumers will increase the liking of it according to the exposure affect. Because it works on an unconscious level, people will begin to like it as they grow more familiar with it. This way when an event is occurring it will create a schema with the brand itself. Consumers will also increase their liking of it so that they feel connected to significant people and events. ]]> 2017-10-09 02:16:13 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076102 Week 11 Group 5 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076267 Companies can use classical conditioning to increase the association with the brand and the sponsor. For example, Cocoa cola as the sponsor for the Olympics. This causes consumers to associate the two, even though they are not necessarily related.]]> 2017-10-09 02:17:49 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076267 Week 11 Group 1 Activity https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076570 Classical Conditioning - consumers associate the brand with the sponsored event which has preexisting positive thoughts and judgements. When consumers think about the event, they will likely also think about the brand within the same context. Consumers may attach themes and values from the sponsored event to the brand or product. 

    ]]>     2017-10-09 02:20:06 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/195076570     Week 12 Group 4 Activity 1 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197190717 Imagery:
    ASICS could promote the waterproof running equipment through using celebrities and well-known sporting figures, as this will highlight the consumers' desires to be healthy and active. This will make the product appear desirable and encourage the consumer to visualise themselves wearing their product.
    Judgement and decision-making:
    Most athletes who enjoy running while its sunny are less inclined to run in the rain, as it is uncomfortable and not as enjoyable. By advertising this waterproof gear as a way to avoid this discomfort, consumers are able to view this new product as a way to overcome this discomfort and be beneficial to what fitness goal they wish to achieve]]>     2017-10-16 01:27:51 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197190717     Week 12 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197191362 From a memory perspective, the business can use re circulation for ASICS's waterproof gear to be at the forefront of consumer's retrieval and familiarity.

    Classical conditioning: Elicit a response (ASICS waterproof gear) when the consumer comes into contact with a stimulus (rain).
    - Conditioned stimulus: Rain
    - Conditioned response: ASICS Rain-Proof shoes
    - Unconditioned stimulus: Outdoor Sports Activities
    - Unconditioned response:
    ASICS Rain-Proof shoes

    Recirculation and Long-term memory:

    ]]>     2017-10-16 01:32:08 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197191362     Week 12 Group 5 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197192305 Celebrity endorsements:
    Cathy Freeman promotes ASICS new line as she is a popular Australian athlete. She may influence consumers choices regarding the products.
    To an extent it may be both a normative and informational influence as she is a credible athlete and in the advertisement she is providing information about the benefits of ASICS new products for running in the rain.
    Aspirational reference groups

    Lexicographic decision making is where consumers make decisions regarding the attributes that they think to be most important. Consumers compare one attribute at a time. On the ASICS website there could be a popup that showcases the new waterproof range and provides a link to consumers for the specific range of products for those who prioritise this as an attribute.]]>     2017-10-16 01:38:38 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197192305     Week 12 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197193344 Aspirational Reference group: Use an athlete, who will be wearing Asics waterproof shoes. To show that regardless of the weather they will still be training. For sports lovers its an ideal role model.


    Classical conditioning: Whenever there is a weather forecast showing rain, this is immediately followed by an ad for basics waterproof shoes.]]>     2017-10-16 01:46:55 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197193344     week 12, group 3, activity 1 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197194838 Celebrity endorsements 
    - celebrities are seen as credible sources of information and are already well known and admired
    - ASICS could use a famous and admired celebrity to endorse their product through advertisements and on social media 

    Anchoring and Adjusting 
    - ASICS should emphasise their waterproof attributes so that consumers can adjust their initial judgement of the brand and view ASICS more positively.]]>     2017-10-16 01:57:02 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197194838     Week 12 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197196539 Even a penny will help: Ask consumers for a very small donation to the red cross, indicating that even a penny will help those in need. 

    Foot in the door:

    Door in the face:

    Theory of Reasoned Action: Celebrities can be used in advertising to represent a social norm to persuade and influence the consumer. This will cause them to believe they should be charitable. The attitude and their behavioral intentions of the consumer will therefore change

    Fear appeals: Terror Management Theory (TMT). Elicit fear or anxiety by showing images of the Rohingya crisis in Myanmar, and how a donation to the Red Cross can help these people. Consumers will be motivated to think about the message and behave in the desired manner to donate. ]]>     2017-10-16 02:10:57 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197196539     Week 12 Group 4 Activity 2 kobe_35_98 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197196644 Emotional appeal: fear
    As lack of blood donors impacts hundreds of thousands of people every year, and by encouraging consumers to visualise their families being impacted would make these crises more relatable and highlight the demand for blood donations in order to reduce fatalities caused by not having access to available blood donations.]]>     2017-10-16 02:11:41 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197196644     Week 12 Group 5 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197196851 Compliance techniques-The foot in the door technique depletes consumers cognitive resources which reduces their self control and consequently increases their charitable donations. 

    Even a penny will help- consumers are more likely to donate to the cause if they only have to contribute a small amount.

    Personal relevance-increases motivation, therefore if we connect Australians with the people of Myanmar then they will feel compassionate and responsible for helping them. 
    Eg. Showing videos/images of families in Myanmar. 
    Emotional appeals through emotive images of the disaster are more likely to persuade Australians to help.]]>     2017-10-16 02:13:35 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197196851     Week 12 Group 6 Activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197197638 2017-10-16 02:20:13 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197197638 Week 12 Group 3 activity 2 https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197197775 Compliance Techniques 
    - The Red Cross volunteers could speak with people asking for donations 
    - The volunteers provide two way communications where they can apply compliance techniques such as even even a penny will help where people are just asked to donate a small amount every day. 
    - Door in the face where people are asked for a large donation but eventually, are persuaded to a more 'reasonable', smaller donation.

    Terror Management Theory &
    Fear Appeals 
    - The advertisement could centre around ‘this could be Australia tomorrow’, fear that this could happen to you and you would want people to donate and help you 
    - Terror Management: someone that believes in being kind will be even more kind, more willing to help and donate to the Red Cross when they are afraid ]]>     2017-10-16 02:21:21 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/197197775     Week 11 -Case 1 sima_sedighadeli https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201561851 ▪Sponsorship: why do companies sponsor events, such as Coca-Cola sponsoring the Olympics? What's the benefit? Analyses can come from mental knowledge (linking Coca-Cola with Olympics), from classical conditioning, from motivation (Coca-Cola targeting sports enthusiasts), etc.]]> 2017-10-30 00:52:28 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201561851 Week 11- Case sima_sedighadeli https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201561884 ▪Price discounts: why do companies offer price discounts (or sales promotions)? Anchoring-and-adjustment is one possibility, motivation is another (targeting frugal consumers), as a symbol of something (perhaps signaling that the product is cheap) from week 11 on symbolism, or even targeting a different (or lower) social class.]]> 2017-10-30 00:52:47 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201561884 Week 12 - Case 1 sima_sedighadeli https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201561941 ▪ASICS is a Japanese multinational corporation athletic Equipment Company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. They organized a half marathon event last year in Tokyo, and more than 1500 registered. Unfortunately, they have found couple of days before the event that the weather condition has changed and it is going to be rainy. They designers from headquarter office who attended to the event to introduce their new products, have noticed that people were overdressed that was one of the most common mistakes runners make in the rain; They knew wearing more layers will not keep runners dry but wearing the right layers will.  After the events, they started to design gears for running in rain. The products are ready and they need your help to introduce these new waterproof running gears to the market. ]]> 2017-10-30 00:53:14 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201561941 Week 12 - Case 2 sima_sedighadeli https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201562066 ▪Crisis make tens of thousands of families seek for help shelter, food, water and medical care. The donation will help provide humanitarian support to people fleeing violence in all around the world. The Australian Red Cross is a leading humanitarian aid and community services charity in Australia and an auxiliary to government. Based on the recent crisis in Myanmar, Australian Red cross Crisis Appeal division aim to lunch a campaign appeal to help in Australia.  Please assist them to design a successful campaign.    ]]> 2017-10-30 00:54:07 UTC https://padlet.com/sima_sedighadeli/2tSL0Xv/wish/201562066