TUTORIAL by

Define products

mimiko2005 — 2024-05-30 02:58:16 UTC

A product is any good, service, or idea that can be offered to a market to satisfy a want or need. Products can be tangible, like physical goods, or intangible, like services or ideas. They are the end result of a production process and are designed to provide value to consumers.

The main types of consumer products :

mimiko2005 — 2024-05-30 03:02:18 UTC

1.Convenience Products

Convenience product are items that consumers purchase frequently, immediately, and with minimal effort. These products are usually low-priced and widely available.

Examples:

Basic Groceries: Items like milk, bread,

Snacks: Such as chips or candy bars, which are often bought on impulse

BRAND POSITIONING

2024-05-30 03:07:15 UTC

Nutrition and Wellness: Nestle positions itself as a company committed to providing nutrition, health, and wellness through its products especially in categories like baby food, dairy, and healthcare nutrition. Nestle often communicates messages about the importance of balanced diets and healthy living with the growing consumer interest in health-conscious choices.
Quality and Trust: Nestle has built a reputation for quality and trust It positions itself as a trusted brand that consumers can rely on for safe, high-quality products.

Brand Name Selection

2024-05-30 03:07:30 UTC

Nestle's brand name selection process is creating memorable, meaningful, and relevant brand names that resonate with consumers across different markets and product categories.

Brand Values and Identity Nestle aims to select brand names with its overall brand values, mission, and identity. These names should reflect Nestle's commitment to quality, nutrition, health, and wellness the company's positioning as a trusted provider of food and beverage products.

mimiko2005 — 2024-05-30 03:07:45 UTC

3. Specialty Products

Specialty products are items with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. These products are often high-end and can be luxury items.

Examples:

Luxury Cars: Brands like Ferrari or Rolls-Royce, where consumers are specific about their choice.

4. Unsought Products

Unsought products are items that the consumer does not know about or does not normally consider buying. These require significant advertising and personal selling efforts.

Examples:

Life Insurance: Often not actively sought out until the need arises or it is promoted.

Brand Sponsorship

2024-05-30 03:08:48 UTC

Sports Sponsorship: Nestle sponsors sports events, teams, and athletes to promote its brands and engage with consumers who are interested in sports and fitness. For example, Nestle's brands like Milo often sponsor youth sports programs, tournaments, and competitions to encourage physical activity and healthy lifestyles among children
Cultural and Entertainment Events: Nestle sponsors cultural festivals, music concerts, and entertainment events to enhance brand visibility and connect with consumers in a more experiential way

Brand Development

2024-05-30 03:08:57 UTC

Digital and Social Media Engagement social media platforms to engage with consumers, build brand communities social media channels, influencer partnerships, and user-generated content to create meaningful brand experiences.

Quality and Sustainability Nestle quality, safety, and sustainability across its brands and operations. It implements quality control measures and environmental and minimize negative impact on society and the environment.

Brand Positioning

2024-05-30 03:09:22 UTC

BENEFITS.

Maxis positions itself in the market by offering benefits to users who are interested to subscribe to their plans such as the MaxisONE Plan Campaigns where they clearly offer benefits such as unlimited calls, text and many more such as 5G wifi internet to attract customers.

Brand Name Selection

2024-05-30 03:11:04 UTC

MAXIS's brand name selection is as it is, simple and clear which makes it easy for people to recognise, pronounce and remember.

Maxis is also distinctable as it's brand is one of the most prominent and widely recognised telecommunications brand in Malaysia.

Brand Development

2024-05-30 03:11:15 UTC

Maxis implements the BRAND EXTENSION strategy, which is using the existing brand name and creating new product categories for example

MaxisONE Plan (telecommunications)
Maxis Fibre Broadband (portable wifi)
Maxis Business Solutions (Services providing business solutions)
Maxis eKelas (Online Learning Platform)
and many more

Brand Sponsorship

2024-05-30 03:11:22 UTC

Manufacturer brand as it is a company that produces services for customers. It creates, manages, and markets its own telecommunication services, including mobile brands, broadband services and digital solutions

Brand positioning

2024-05-30 03:16:47 UTC

Selling proposition: Marybrown positions itself as a halal, family-friendly fast-food chain that offers high-quality, delicious, and affordable meals. Their emphasis on being a halal-certified brand appeals to a significant segment of the global market, particularly in Muslim-majority countries.
Local Flavor Integration: By incorporating local flavors and menu items that cater to regional tastes, Marybrown differentiates itself from global competitors and enhances its local appeal.

2024-05-30 03:18:15 UTC

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Brand name selection

2024-05-30 03:28:38 UTC

Personal Touch: The name "Marybrown" has a personal and friendly touch. It sounds like a name of a person, which can evoke a sense of warmth and familiarity, making it easier for customers to connect with the brand on a personal level.
Simplicity: The name is simple, easy to pronounce, and easy to remember, which is crucial for brand recognition and recall. This simplicity helps in creating a strong, lasting impression in the minds of consumers.

mimiko2005 — 2024-05-30 03:32:10 UTC

2.Shopping Products

Shopping products are items for which consumers spend more time comparing quality, price, and style before making a purchase. These products are usually more expensive than convenience products and are purchased less frequently.

Examples:

Electronics: Items like smartphones or laptops, where consumers research specifications and reviews.