Or does your phone switch over to those disgusting “chimes” or worse still that inane computer generated tones that only geeks call music?

If you listen hard you can hear the footsteps of that caller running away. Probably running off to call your competitors.

There is a simple, cost-effective solution. The answer is a well-structured on hold a program of music and messages. A program that begins with a professionally voiced Phone Welcome Message.

You probably forked over a fistful of dollars to get the right telephone system for the business. Some of the latest VOIP phones do everything but bake a decent cake.

Yet you may still be missing calls and having other callers hang up when they get put on-hold and tolerate the built-in program of chimes or computer tones.

Get real. Call Media Group to get proper on hold program. One that will reduce the number of callers hanging up. A program that will let callers know you care for them and you are interested in providing a better level of customer service than any of your competitors.

Whether a caller is an existing customer or a new prospect you want to always exceed their expectations. The Phone Welcome Message is a great way to start.

Then for those times when you need to place a caller on hold, you want them to be impressed by the quality and content of your on hold program.

Media Group, the business audio specialists will create your on hold program to inform and entertain. A team of expert copywriters will work with you to craft succinct messages about your products and services.

Under the supervision of experienced Producers, the messages will be recorded by professional voice over artists and blended with quality music tracks from the Media Group library of Royalty Free Music.

Be pleasantly surprised by the reasonable cost of a Media Group telephone on hold program. To see how professional your phone messages will sound and to receive a free on hold message written and recorded especially for you go to www.mediagroup.com.au

Since the beginning of time, three words have proven to be most effective for the advertising copywriter. Those words are new, sale and free.

If I was having a bet I’d say the word “free” is the most effective. All three words are capable of grabbing attention and all three promise or imply reward.

However the word “free” has the added appeal of the universal dream; that of getting something for nothing.

Free does happen

It’s no myth. Here is an example. Let’s assume you’re responsible to organize the new On Hold programme for the business phone system.

The budget isn’t huge but you know the days of Free On Hold Music For Business have long passed. Those days went with the cassette deck. (ask mum)

There was a time when it was common to connect the radio or cd player to the telephone so when callers got placed On Hold they could hear some music.

Of course that practice is not only illegal it was always exposing callers to any bad news on the radio and risqué lyrics in the music selection.

The business had no control over what their callers were hearing when placed on hold.  

It’s risky working the dark side of Free On Hold Music For Business.

The logical choice is to do abide by the laws of copyright, but to minimize all outlay. 

At least you can avoid the annual fees. These are the fees imposed by collection agencies operating on behalf of the musicians and publishers who own the intellectual property; the music.

In Australia and New Zealand the fees apply to any business playing music anywhere throughout their operations. This is incudes telephone audio.

To qualify for the fee exemption the music tracks used in your on hold programme should be chosen from a library of Royalty Free Music like the one at Media Group, the business audio specialists. www.mediagroup.com.au