• Most people buy a magazine for its content, others only because of the name of the publication or the cover

• 89.5% of respondents would buy Vogue over any other of the publications mentioned

• However, most only read it occasionally

• Some complaints are about too many celebrities and adds on their pages. When content was mentioned, it was rated as boring.

• Surprisingly 52% of readers prefer the print edition, signifying a come-back for print media

• Luxurious and pioneer were the terms that respondents linked the publication to the most.

-Mental health initiatives/support

-Digital engagement

-Dating support and advise

-Community for New Age beliefs

-Accessible, straight-to-the-point news/stories

-Cultural/social gatherings to connect with others and their city

-Networking opportunities

-Constant fashion inspiration & budget-friendly options

-Feelings of anxiety/worry about the future

-Overwhelm and stress due to socio-political issues (climate change, racial & social injustice)

-Lack of engagement

-Loneliness

-Social pressure/comparison

-Inclusivity

-Purpose

-Independence and choice

-Recognition

-Personalisation

-Meaningful connections

-Professional development & career opportunities

-Lack of inclusivity

-Over-dependence/addiction to technology

-Climate change concern

-Feelings of being misunderstood by older generations

-Social pressure/comparison

-Family-friendly experiences

-Health & wellness

-Authenticity

-Inclusivity

-No kids

-Reassessment of life's purpose

-Skepticism

-Pessimism

The event takes off with an intimate and welcoming breakfast hosted by Chioma Nnadi, setting the tone for the days ahead. Exclusive panel talks with industry professionals across the day will follow. Delving into the current state and future of the fashion world, the topics discussed will include Sustainability, Diversity, Innovation: AR & VR, and Creativity. 

During the evening, VIP attendees will be welcomed to the red carpet on the iconic Millenium Bridge to celebrate the opening of Vogue’s Time Travels VR exhibit. The night will end at Annabelle's for an exclusive after party. Here, a mixed-reality performance featuring artists in both holographic and tangible forms will take place!

The second day invites the public to enjoy the VR exhibit. Simultaneously, in collaboration with Masterclass, the day unfolds in a dynamic and educational journey. A unique experience for those looking for guidance and inspiration within the fields of editorial makeup, hairstyling, styling, photography, and modelling. A chronological order will allow an end result, which attendees will get hold of via email. 

To finish the day, Tate Modern’s doors will open for an inclusive after-party in collaboration with Boileroom. The night promises to be a celebration of art and youth culture.

All ticket proceeds will go to NEWGEN & the selected Vogue Business Innovators for 2024.

DAY 2:

• VR Exhibit in partnership with META: $100,000

  • VR Equipment Rental: $50,000

  • Booth Setup and Design: $20,000

  • META Partnership Fee: $30,000

  • Promotion: $0 (assumed included in META Partnership)

• Masterclasses in partnership with Masterclass: $250,000

  • Instructor Fees: $150,000

  • Setup: $50,000

  • Marketing: $50,000

• After-party in partnership with Boileroom: $150,000

  • Venue Rental: $60,000

  • Catering: $50,000

  • Entertainment: $30,000

  • Event Staff: $10,000

  • Promotion: $0 (assumed included in overall event promotion)

• Venue Costs at Tate Modern: $450,000

  • Rental: $300,000

  • Setup and Technical Requirements: $100,000

  • Security: $50,000

• Unallocated/Contingency: $50,000

• This budget allows for flexibility in case of unforeseen expenses or adjustments needed during the event planning and execution process.

Marketing Expenses:

• Offline Promo: $30,000

  • Piccadilly Circus digital billboard: $10,000

  • Bus stops and posters: $10,000

  • Gifting post-event: (sponsored)

• Online Promo: $40,000

  • Influencer marketing:

    • @bernardgarby: $10,000

    • @madelineargy: $10,000

• Livestream: $20,000

  • Hosts' compensation and logistics: $20,000

Total Budget (Including Marketing Expenses): $1,960,000

_{(Developed with AI, 2023)}

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BOF and McKinsey & Co (2023). The State of Fashion 2024.

Byrne, C. (n.d.). Grazia’s multi-platform strategy. [online] www.inpublishing.co.uk. Available at: https://www.inpublishing.co.uk/articles/grazias-multiplatform-strategy-978.

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Cigna (2022). Cigna-360-Global-Well-being-Survey. Cigna.

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This compelling moment sparked an idea. I couldn't think of a better way to share this experience than by recreating it. With the exciting world of VR technology today, my idea was suddenly not as crazy as it sounds. It is, in fact, entirely achievable.

The vision involves collaborating with Visualise (London-based VR & AR Agency) to generate an immersive VR experience for each of the selected Vogue covers. Here, the viewer will be able to choose whose perspective they'd like to experience in the making of each iconic cover:

-Makeup artist

-Hairstylist

-Stylist

-Model

-Photographer

• Available on Meta Quest App Store

• Developed by META

Exhibit

• Sponsored by Meta

• Location: Tate Modern

• Number of VR worlds/covers: 12-14

The British IT-Girls

Alexa Chung

Adwoa Aboah

Camille Cherriere

Iris Law

Ella Richards

Julia Hobbs

Gabriette

Amelia Gray

Sofia Richie...

International Mega Influencers

Xenia Aadonts

Caro Daur

Camila Coelho

Chiara Ferragni

Ziwe

Tina Leung...

Industry Icons

Naomi Campbell

Christy Turlington

Linda Evangelista

Emily Ratajkowski

Kate Moss

Lila Moss

Cara Delevingne...

VIIPs

Taylor Russell

Florence Pugh

Jeremy Allen White

Jenna Ortega

Harry Styles

Troye Sivan

Dua Lipa

Phoebe Bridgers

Doja Cat

The Kardashian family

Emma Watson

Millie Bobby Brown...

The VIP fashion week crowd!

-Kering

-LVMH

Tech Companies:

-META (for VR Exhibit): might be willing to sponsor part of the VR exhibit.

Venues: Potential sponsorships in exchange for visibility at the events.

-Annabelle’s

-Boileroom

Food & drinks:

-Johnnie Walker

-Tequila Patron

-Absolut Vodka

-Moet...

-The White Label Catering

Gifting: Beauty brands

-Victoria Beckham Beauty

-Charlotte Tillbury...

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Kahn, T. (2020). Rihanna x Edward Enninful equals a British Vogue cover to remember! [online] DSTNGR. Available at: https://www.dstngr.com/article/2020/4/6/rihanna-x-edward-enninful-equals-a-vogue-cover-to-remember.

Kelly, J. (2023). Gen-Z Faces Financial Challenges, Stress, Anxiety And An Uncertain Future. [online] Forbes. Available at: https://www.forbes.com/sites/jackkelly/2023/09/29/gen-z-faces-financial-challenges-stress-anxiety-and-an-uncertain-future/?sh=728f94be4f14 [Accessed 11 Dec. 2023].

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Kunova, M. (2018). How Vogue International engages Generation Z on Instagram | Media news. [online] www.journalism.co.uk. Available at: https://www.journalism.co.uk/news/how-vogue-international-engages-generation-z-on-instagram/s2/a729326/.

Lee, E. (2020a). A Reckoning at Condé Nast. The New York Times. [online] 13 Jun. Available at: https://www.nytimes.com/2020/06/13/business/media/conde-nast-racial.html.

Lee, E. (2020b). The White Issue: Has Anna Wintour’s Diversity Push Come Too Late? The New York Times. [online] 25 Oct. Available at: https://www.nytimes.com/2020/10/24/business/media/anna-wintour-vogue-race.html.

Little Black Book (2023). Generation X Are Not Your Grandma’s Grandma | LBBOnline. [online] www.lbbonline.com. Available at: https://www.lbbonline.com/news/generation-x-are-not-your-grandmas-grandma.

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