Customer retention. Many customers visit once for makeup services (e.g., special events) but don’t return for regular purchases or other treatments.

Decision to Be Made:

What should Blush Bar focus on to improve customer loyalty?

Options:

A. Launch a loyalty rewards program

B. Increase social media engagement (tutorials, influencer partnerships)

C. Improve after-service follow-up (personalized emails or product recommendations)

D. Offer exclusive membership packages with monthly benefits

E. Train staff in customer experience

F. Launch a signature Blush Bar product line

G. Host exclusive events (Beauty Nights or makeup workshops)

Score:
A. Launch a loyalty rewards program = 10

B. Increase social media engagement (tutorials, influencer partnerships) = 12

C. Improve after-service follow-up (personalized emails or product recommendations) = 2

D. Offer exclusive membership packages with monthly benefits = 8

E. Train staff in customer experience = 6

F. Launch a signature Blush Bar product line = 0

G. Host exclusive events (Beauty Nights or makeup workshops) = 4

Top 3:

B. Increase social media engagement (tutorials, influencer partnerships) = 12

A. Launch a loyalty rewards program = 10

D. Offer exclusive membership packages with monthly benefits = 8

Decision:
Blush Bar should focus on increasing its social media engagement through:

• Interactive content such as makeup tutorials, live Q&A sessions, and polls.

• Collaborations with influencers and beauty creators.

• Consistent posting on platforms like Instagram and TikTok to build trust and visibility.

This will help attract new clients, strengthen the community around the brand, and encourage repeat visits.

• The Pairwise Comparison Matrix was used to evaluate seven possible actions McDonald’s could implement to improve customer service speed and efficiency. Each action was compared two at a time, assigning a score of 1 to the more impactful option. After totaling the results, the top priorities were: using AI to predict demand (6 wins), optimizing kitchen workflow (5 wins), and applying employee incentives for speed (3 wins). These results suggest that combining technology, process improvements, and staff motivation offers the most effective strategy. The matrix helped structure the decision-making process and identify the most impactful actions to enhance fast, efficient service.

For this analysis, we created a pairwise comparison chart to evaluate the relationship and synergy between Tesla’s main business divisions. This method helps identify how different areas of the company complement each other and where collaboration generates the most value.

Each division was compared with the others — such as Electric Vehicles, Energy, AI & Robotics, Battery Technology, Solar, and Software & Autopilot. We assigned a value of 1 when two areas were compatible or had a clear connection, and 0 when they had little or no direct relation.

After filling the matrix, we calculated a SCORE for each division by summing all its compatibilities, and then established a RANK based on the total scores. This process allowed us to identify which divisions are the most interconnected and therefore the most strategic for Tesla’s long-term growth.

The results showed that Electric Vehicles and Battery Technology achieved the highest scores, meaning they have the strongest synergy with other divisions. This suggests that Tesla’s decision-making should prioritize these areas when allocating resources, planning innovation, and developing new technologies.

In conclusion, the pairwise chart supports data-based and strategic decision-making, offering a clear view of how Tesla’s business units reinforce each other to drive sustainability, innovation, and efficiency.

GROUP: Diego Alejandro Sandoval, Sergio Arturo Moreno

Samuel Torres and Mariana Reina

Top 3 Most Important Characteristics

Expand electric/hybrid lineup

Invest in sustainability

Increase production efficiency

Justification of the Top 3 Priorities

Expand electric/hybrid lineup

As global regulations tighten on emissions, expanding electric and hybrid options is essential for Volkswagen to remain competitive against Tesla and other EV leaders. This aligns with the company’s “Accelerate” strategy, focused on achieving carbon neutrality by 2050.

Invest in sustainability

Consumers and investors increasingly value sustainability. Strengthening green supply chains, recycling programs, and renewable energy investments reinforce Volkswagen’s brand image and regulatory compliance across key markets.

Increase production efficiency

Efficiency improvements lower costs and enhance profitability, especially crucial as Volkswagen scales up EV production. Advanced manufacturing technologies and automation also help maintain product quality and reduce waste.

Santiago Zorrilla and Andre Felipe Jimenez