Community Management //2J // Juin 2022 by Mathilde Pasty

Community Management //2J // Juin 2022 by Mathilde Pasty https://padlet.com/pastymathilde/CMDEC21 Conçu en complément du support Cégos - les temps forts de la formation en-us 2021-12-05 20:03:19 UTC 2025-10-17 08:57:50 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Les nouvelles Pages facebook Sept 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866236 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866236 Nouveautés facebook pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866237 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866237 Faire un Live Multi réseaux sur les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866238 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866238 Comment créer un Podcast pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866239 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866239 facebook rentrée 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866240 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866240 Creer un post instagram avec Canva pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866241 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866241 Nouveautés Instagram pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866242 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866242 Nouveautés Twitter https://twitter.com/i/broadcasts/1vAxRwbaevPKl pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866243 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866243 Nouveautés Linkedin pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866244 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866244 Snapchat teste les Brand Profiles pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866245 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866245 Linkedin Marketing Labs pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866246 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866246 Potentiel Influence des Stories Instagram pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866247 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866247 Youtube pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866248 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866248 Programme pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866249 Nouveaux usages...
Communication & digital : l'impact sur l'entreprise et sur les métiers
Définir la stratégie medias sociaux.
Sécuriser l'e-réputation de l'entreprise]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866249 Support de stage pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866250 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866250 Etapes Clés / synthèse pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866252

1 -Faites un Audit / benchmarck de votre univers : Type dignostique 3C-> SWOT
2- Définissez votre audience cible#persona

2 - Créez vos espaces
3- Réfléchissez à votre charte réseaux sociaux + gouvernance de crise su necessaire
3- Outillez vous Social Dashboard / outils de veille & outils de pilotage projet

4 - Content is King -> Stratégie éditoriale + contenus:quelle promesse pour interresser vos cibles & durer..

5- Concentrez-vous sur quelques réseaux sociaux clés

6- Organisez vous
7 - Déterminez vos KPI & Mesurez vos résultats

8 - Ajustez vos tactiques
9- Faites connaitre vos actions / valorisez vous progrès & succès en Interne
10- Pédagogie et embraquement des autres / comex etc

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866252 Diagnostic pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866253 De ce diagnostic, appelé aussi 3C, comme Company (marque ou entreprise), Concurrence et Communauté (cibles de communication), on obtient les éléments pour définir une stratégie médias sociaux pertinente et plus efficace.
https://www.marketing-strategie.fr/2015/06/22/diagnostic-medias-sociaux/]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866253 Se presenter pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866254 Votre Prénom, Votre entreprise, Vos attentes sur ces 2 jours]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866254 l'histoire des RS en Vidéos pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866259 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866259 Parcours d'achat B2C pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866261 Consulter Vidéo / séminaire Adobe]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866261 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866264 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute,]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866264 Débat pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866265 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866265 Outils pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866266 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866266 analytics / natifs / gratuits / tous réseaux pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866267 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866267 Outils / Agorapulse / barometer / Faites un test pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866268 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866268 Creer son podcast en video pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866269 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866269 5 outils pour créer son calendrier éditorial pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866270 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866270 Veille / Feedly pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866271 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866271 les incontournables pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866272 Hootsuite, canva, Buffer etc]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866272 Boite à outils du CM pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866273 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866273 Création de vidéos pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866274 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866274 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866275 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866275 Partage de slides pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866277 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866277 Hootsuite demo vidéo pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866278 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866278 Outils du Community Manager pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866279 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866279 Liste D'outils pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866280 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866280 Différents types de dashboards pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866281 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866281 Comparatif Dashboards pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866282 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866282 BREF : panorama des RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866284 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866284 Usages Medias / Réseaux / generation pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866287 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866287 Harris Social Life 2019 // Social personae pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866288 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866288 RS FRance /: BREF pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866293 Facebook pour les plus de 45 ans ;
Instagram pour les 25-35 ans ;
Snapchat pour les 15-25 ans ;
TikTok pour les moins de 15 -20 ans ;
LinkedIn pour les cadres et assimilés ;
Twitter pour les journalistes et personnalités publiques ;
Pinterest pour les femmes ; 75%
Twitch pour les gamers… hommes 15/35 ans]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866293 Post Parfait Facebook pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866295 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866295 best off animation facebook pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866296 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866296 Le Post parfait FCBK pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866297 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866297 Post Instagram parfait pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866298 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866298 Différents formats Instagram, reels, IGTV etc pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866299 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866299 5 générateurs pour trouver les meilleurs #instagram pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866300 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866300 Tweet parfait pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866301 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866301 Moments Twitter pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866302 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866302 Post parfait Linkedin pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866304 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866304 Bonnes pratiques linkedin pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866305 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866305 Ex Story Snapchat pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866306 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866306 Linkedin best Practises pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866307 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866307 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866308 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866308 Snapchat / AR/ E commerce pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866309 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866309 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866310 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866310 Meilleurs Podcast francais pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866311 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866311 Podcasts pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866312 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866312 Best Practicses Tik Tok pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866313 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866313 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866314 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866314 Choisir ses KPI pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866315 L'approche MACRO ]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866315 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866316 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866316 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866317 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866317 KPI pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866318 TO DO :
Quels indicateurs en fonction de vos objectifs ?

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866318 Objectifs pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866319 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866319 Check In / ce que vous savez de la com sur les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866320 Cliquez en dessous]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866320 Etape 1 de la stratégie = Atelier: Benchmarck / Rapport d'étonnement pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866321
Contribuez svp Via Padlet
https://padlet.com/pastymathilde/audit

en mettant SVP votre prenom + entreprise (s) choisie(s)

En solo

Choisir une entreprise / marque B2B / B2C

La votre, un concurrent ou une proposée en fin de ce post ou autre ??

Durée : 30 minutes+ re médiation de 2 ou 3 cas

Question : Audit -analyse/ rapport d'étonnement tous réseaux sociaux
- partir de google -> Site et plug in sociaux
- quels RS ? aller sur ls RS
- votre compréhension de la cible, des enjeux ( com institutionnelle, commerciale, relation client etc) et donc du choix des réseaux
- quels KPI ( Données quanti observées ex Nb abonnés / fans, interactions, Best of Post etc)
- est ce le même contenu sur tous les réseaux ? ou different ? en quoi ?
- engagement sur les RS ( y a t il bcp d'interactions, profondes ou légères ???)
- quelles mécaniques d'animation éditoriale / quels contenus fonctionnent les mieux ?? Pourquoi ?
- Synthèse : votre avis / ce qui marche et comment optimiser

Exemples :
B2C

Veja
https://www.e-marketing.fr/Thematique/cross-canal-1094/Breves/Brand-Content-du-Storytelling-au-Storyliving--351753.htm

Oasis
https://www.youtube.com/watch?time_continue=3&v=FjYJDqOfo78&feature=emb_logo

Candia : Les laitiers responsables
https://www.ladn.eu/adn-business/experts-metiers/branding/image/design-global/case-study-candia-reinvente-faire-face-nouvelles-marques-engagees/

Lego
https://image.slidesharecdn.com/legoseriousplay-140516235522-phpapp01/95/cocreation-on-speed-with-lego-serious-play-29-638.jpg?cb=1400284766

Epices Rollinger
https://www.epices-roellinger.com/fr/taxons/melanges-epices

Nike Mc Fly

Gatorade

Netflix

L'occitane
https://www.youtube.com/results?search_query=l%27occitane+brand+content

Yves Rocher

Ligier

B2C

Philipps Lighning

Steelcase 360°
https://testconso.typepad.com/brandcontent/2013/10/best-of-brand-content-steelcase-et-lespace-de-travail.html

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866321 Atelier Persona : ( 20 / 30 Minutes) pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866322 Inspirez vous des modèles ci dessous
https://www.definitions-marketing.com/definition/persona-en-marketing/

Et etablissez votre persona via le template google slides ( ci dessus en bleu et blanc) = faites un enregistre sous pour contribuer]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866322 Atelier : Promesse + calendrier ( + Hashtag en option) pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866323 1. choix d'un persona prioritaire ( cf P1)
2. Why ? Quelle promesse editoriale / Globale / par reseau
3. reflexion sur le planning editorial via Google slide

Chacun renomme son propre doc et enregistre sa version

https://docs.google.com/spreadsheets/d/1ZP0-of_8ef3Iiaxb4ulYLiWCMZxGxB7MPYVqlnG2F28/edit#gid=195068607]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866323 Trouver les bons Hashtags avec 3 outils gratuits pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866324
https://hashtagify.me/

https://www.all-hashtag.com/

https://influencermarketinghub.com/instagram-hashtag-generator/
( a partir d'une photo uploadéee)

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866324 Atelier 2 : Du Sweetspot au Calendrier éditorial pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866325 30 minutes puis re mediation

Soit Sur 1 reseau
Soit Multi réseaux
Optionnel : raisonner Multi rseaux + Site / Blogs ou Autres touchpoints

1 semaine ou 1 mois type
penser à la part de contenu propriétaire ( commerciaux, recherche ou rse etc) , UGC et curation
Multi réseaux ou mono reseau en onction de ce que vous utilisez
1. En utilisation mon Template via Google Sheets
https://docs.google.com/spreadsheets/d/1ZP0-of_8ef3Iiaxb4ulYLiWCMZxGxB7MPYVqlnG2F28/edit?usp=sharing

2. ou en créant gratuitement un compte sur Trello et en vous inspirant de l'exemple ci dessous
https://trello.com/b/IP3MvqYp/template-content-calendar]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866325 Atelier : trouver / enrichir son sweetspot editorial pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866326
Trouver votre sweetspot editorial
Les questions que vous devez vous poser pour définir ce qui vous rend remarquable :

Quels sont mes atouts ?
Quelles valeurs je partage ?
Quelles sont mes plus grandes réussites ?
Quelle est mon expertise la plus pointue ?
Pourquoi suis-je apprécié ?
En quoi puis-je être leader sur mon marché ?
Comment me donner les moyens d’être innovant ?

Les règles d’or d’une stratégie de positionnement

Se concentrer sur ce que je fais de mieux
Ne pas suivre de trop près ce que font mes concurrents (regarder plutôt ce qu’ils ne font pas)
Savoir dire non (à la demande de certains clients, à une offre de partenariat, à la création d’un produit ou d’un service,…)
Connaître parfaitement les besoins de mes persona
Quelles réponses, quelles propositions de valeur apporter à leurs problématiques

Atelier :30 Minutes puis re médiation de quelques cas

Au global des réseaux
Sur le réseau que vous animez

Quelle ligne éditoriale ?
Légitime, différenciante, perenne

|
Quelle Promesse éditoriale ? |
A résumer en 1 phrase idéalement = ce que vous apportez à ceux qui vous suivent
|
|
|
Quel registre ? didactique, ludique, expert etc

Champ lexical ?
|
Quels types de contenu ? ( quelle part affecter image Vs texte etc)

Quelle part : contenu propriétaires / curation / UGC
| Image
| texte
| vidéo
| application
| livre blanc
| infographie
podcast
webinaire
Tuto
Quizz
Challenge / concours
UGC
| doc
|
|
| etc
|

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866326 Atelier : Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866327 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866327 Brain Storming // Contenu // Sweetspot editorial // Omnicanalité pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866328 1- REX
Promesse

Réalisation

Perception

Persona
-

Why :

Arc partenarial : nouvel acteur a intégrer ???
+ salon go entrepreneurs

2-PERSONA
Claim :

Douleurs / Freins
Accélérateur / Bénéfices ;

-> Insight

Format contenu :

Experience et interactions
Implication/ interaction
-
3- INSIGHT
Plafond de de verre : ce que l'on doit lever u minimiser ( difficulté/ pain Point)
ou
ce sur quoi l'on peut s'appuyer ( atout, différenciation etc)

4- La question de la complémentarité du discours / message : Storytelling entre les points de contacts

5- PROMOTION / soutien Pub
mediatisation
Orgagique + Dark Post / Paid

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866328 Faire sa veille & repartager sur les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866329 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866329 Templates pour gagner du Temps sur les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866330 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866330 Modele calendrier redactionnel pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866331 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866331 Atelier / Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866332 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866332 Atelier 5 Bis : stratégie RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866335 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866335 Customer Journey / contenu / Omnicanalité pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866336 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866336 Exemples Stratégies RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866337 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866337 Dior en RA sur Snapchat pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866338 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866338 Best Cases / Nestle & relation client pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866339 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866339 Best Case en Vidéo : le Slip Francais pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866340 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866340 Karcher best case pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866341 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866341 Modele Charte Modération RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866342 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866342 Tendances 2022 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866343 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866343 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866345 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866345 RS en France à l'heure du Covid : Messageries en hausse pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866346 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866346 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866348 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866348 Etapes de la stratégie pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866349 https://blog.digimind.com/fr/insight-driven-marketing/les-13-etapes-pour-reussir-votre-strategie-de-content-marketing]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866349 BREF : Trouver sa ligne éditoriale # Content is King pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866352 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866352 Content Management Matrix pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866353 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866353 AIDA / Content pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866356 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866356 Funnel Digital pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866357 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866357 Contenu / Funnel pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866358 TO DO : Ventiler le contenu Vs étapes du Funnel Digital et expliquez

Quels contenus VS Etapes du parcours # Funnel Digital]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866358 Au commencement etait ... la Cible#le persona#C'est quoi un Persona pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866359 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866359 Persona pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866360 https://www.ideagency.fr/blog/template-persona-marketing]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866360 Sweet Spot Editorial pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866361 YT : Joe Pulizzi
-> 7.30 min
https://www.youtube.com/watch?v=4xcgf_1ZsNU

Définir / affiner son sweet spot… Dans quel domaine êtes-vous le meilleur ? le leader ? Qu’est-ce qui rend votre offre / positionnement remarquable ? Cela vous permettra de définir votre sweet spot et de mettre en place des contenus uniques.

TO DO :
1. Trouver / Enoncer 5 Thématiques / Pilliers éditoriaux : ]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866361 Objectifs & Formats contenus pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866362 TO DO :
1. Choisissez un persona et expliquer le choix de tel ou tel réseau
2. Quel type de contenu / Réseau
3. Quelle tonalité + Différenciation
(Expert / Didactique, Humoristique, Emotion etc)]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866362 Customer Journey / Content pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866363 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866363 Contenu et Funnel / parcours pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866364 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866364 Social Content Matrix pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866365 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866365 Quelques formats engageants sur les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866366 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866366 Ressources + exemples creation de contenus engageants pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866367 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866367 Synthese Charte editoriale pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866368 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866368 Modele calendrier editorial pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866369 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866369 BREF pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866370 Pour définir cette zone, il vous faudra identifier trois éléments :

Votre offre
Les besoins de votre cible
L’offre de vos concurrents

]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866370 Quoi publier sur les RS en 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866371 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866371 Content Matrix pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866372 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866372 Rappel c'est quoi un insight pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866373 "c'est une attitude ou croyance profonde de consommateurs, qui joue comme un frein ou comme une motivation à un comportement, sur laquelle le marketing va chercher à agir pour définir une offre ou construire une promesse publicitaire »
Ex : « Quand je sors le soir boire un verre avec mes amies, j’aime que mon maquillage dure toute la soirée. Rien de pire que de devoir se remaquiller aux toilettes ! »]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866373 Content Templates pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866374 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866374 BREF : Arbre decision crise / EX1 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866375 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866375 Bref : Check List veille e reputation pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866376 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866376 Crise e reputation / Arbre de decision + pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866377 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866377 Charte Réseaux Sociaux Fondamentaux pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866378 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866378 Charte de modération pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866379 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866379 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866380 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866380 Outils Dashboards pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866381 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866381 e reputation pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866382 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866382 E reputation Do's pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866383 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866383 E reputation / exemple de gestion d'incident pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866384 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866384 Quel réseau social choisir ? pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866385 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866385 Arbitrer entre les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866386 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866386 Profil des RS pp31+ pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866387 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866387 Focus Profil 15-25 RS 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866389 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866389 RS en BREF en 2020 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866390 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866390 VU des RS 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866391 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866391 Harris Social Life 2020 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866392 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866392 Chiffres essentiels des RS France pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866393 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866393 Pourquoi choisir Twitter / Pro pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866395 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866395 Linkedin Insight Tag pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866396 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866396 Tag management ( GB) pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866397 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866397 GTM / Data Studio pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866398 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866398 GTM / Vidéo 1m pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866399 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866399 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866400 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute, Presse-citron, Petit Web, ]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866400 Veille / Feedly pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866401 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866401 La veille sur les RS en Vidéo pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866402 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866402 Ambassadeur de marque : quesaco ? pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866403 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866403 Qui sont vos ambassadeurs ? pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866404 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866404 Guide de l'influence 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866406 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866406 Guide marketing de l'Influence / Hubspot pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866407 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866407 Atelier / cas Digital Influence pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866408 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866408 Les chiffres du marketing d'influence 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866409 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866409 Outils pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866410 Hivency
Traackr]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866410 Outil : recherche d'influenceurs pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866411 Cartographie de vos ambassadeurs : que vous apporte ils ?]]> 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866411 Etudes de cas pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929866412 2021-12-05 20:03:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929866412 Metiers du digital ( Timeline ) pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929869075 2021-12-05 20:07:09 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929869075 Metiers du Digital ( Matrice) pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929871547 2021-12-05 20:10:49 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929871547 Atelier analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1929876464 2021-12-05 20:18:19 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1929876464 Organisation / Transformation Digitale pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1930559072 2021-12-06 07:37:36 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1930559072 Digitalisation pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1930560430 2021-12-06 07:38:35 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1930560430 Enquete CM 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1930821342 2021-12-06 10:46:09 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1930821342 FAQ : Les Formats Vidéo Instagram pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1935254710 2021-12-08 06:58:44 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1935254710 Linkedin : optimiser sa page pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1935259258 2021-12-08 07:02:44 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1935259258 Employee Advocay / B2B pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1935265104 2021-12-08 07:07:23 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1935265104 Creer une campagne sur Instagram ( pas à pas ) pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/1935267171 2021-12-08 07:08:38 UTC https://padlet.com/pastymathilde/CMDEC21/wish/1935267171 tendances 2022 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2000024052 2022-01-19 10:03:47 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2000024052 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2000025315 2022-01-19 10:04:32 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2000025315 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2000029776 2022-01-19 10:07:08 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2000029776 Classement 2022 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2000899281 2022-01-19 16:38:58 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2000899281 BREF : Arbitrer entre les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2001087954 2022-01-19 17:53:13 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2001087954 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2001114574 https://www.producteurasucces.com/post/comment-mettre-en-place-une-strategie-de-communication-sur-snapchat]]> 2022-01-19 18:04:44 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2001114574 Plateforme recherche Qualifications / Influenceurs#paid pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2001122306 2022-01-19 18:08:07 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2001122306 Percer sur Snapchat pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2001156383 2022-01-19 18:22:56 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2001156383 Tik tok pour les marques pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2001166845 2022-01-19 18:27:30 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2001166845 Bilan Global Monde 2022 . Oct 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2002174426 2022-01-20 06:56:42 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2002174426 Templates pour gagner du Temps sur les RS pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2002174737 2022-01-20 06:56:55 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2002174737 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2002175630 2022-01-20 06:57:37 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2002175630 Taille des images sur RS 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2002175840 2022-01-20 06:57:48 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2002175840 Web series #animation pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2004568975 2022-01-21 08:07:55 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2004568975 Deezer Podcast pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2004571239 2022-01-21 08:09:24 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2004571239 Créer et lancer son Podcast pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2004574651 2022-01-21 08:11:55 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2004574651 Chiffres cles du web et des RS 2022 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2221554657 2022-06-15 04:54:40 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2221554657 1. minute Web 2021 pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2221554896 2022-06-15 04:54:56 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2221554896 Bilan Global Monde 2022 . pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2221555062 2022-06-15 04:55:08 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2221555062 Rappels pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2221555392 2022-06-15 04:55:31 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2221555392 Les principaux enjeux du community management pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2221555630

Les enjeux en community management peuvent être nombreux vu les changements constant qui s’opèrent au niveau des réseaux sociaux et des outils. La visibilité est toujours au centre, mais quand elle est acquise, ils peuvent être spécifiques à des pratiques émergentes ou des leviers qui feront la différence.

Augmenter sa visibilité ;
Travailler sa relation client en accentuant l’humain ;
Se constituer une communauté d’internautes engagés ;
Générer plus de trafic vers son site ;
Améliorer et préserver son image ;
Conquérir et fidéliser des clients en ligne etc…
?
Dans le >Métavers ?

]]> 2022-06-15 04:55:49 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2221555630 Ateliers pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2221557959 2022-06-15 04:58:46 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2221557959 Organiser son dispositif Veille / 3 outils fondamentaux : Feedly, Tweetdeck, Google Alerte pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2230720144 2022-06-26 17:22:14 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2230720144 Tips de Posts Linkedin pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2230721526 2022-06-26 17:26:56 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2230721526 Embarquement : reflexion sur les usages perso & pro pastymathilde https://padlet.com/pastymathilde/CMDEC21/wish/2231135414 2022-06-27 05:29:56 UTC https://padlet.com/pastymathilde/CMDEC21/wish/2231135414