https://padlet.com/amacpherson13/mqj23batjr5d4c7 Made with wonder en-us 2020-11-01 21:22:54 UTC 2026-01-17 16:04:14 UTC hello@padlet.com amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880511652 The first video I decided to share was a video that introduces what a creative brief is. The creative brief is the first important step in a campaign, which makes it important to have this guide. The main message in the video was talking about how the creative brief outlines the vital information needed to get a campaign underway. ]]> 2020-11-01 21:25:11 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880511652 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880513052 2020-11-01 21:26:20 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880513052 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880518784 The second video I wanted to share was how to then develop a creative brief and the best way to go about writing it. According to the video, a problem statement describes the unfavorable condition that prevents the goal or objective from being achieved. This is important to not skip over when working on your creative brief. The video also links to templates of writing a problem statement. ]]> 2020-11-01 21:31:52 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880518784 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880535013 The third video I decided to share was another video on how to write a creative brief but this one was more direct. I am one to like shorter videos that get to the point which is what I liked about this one. This video all in all explains the understanding between a client and the agency their working with to create the basis for creative output. ]]> 2020-11-01 21:48:04 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880535013 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880538978 The fourth video I chose was a case study that explained how to take information from how to write a creative brief, and then actually apply it. They talk about the goal, target audience, the problem, the insight, single mind proposition and the action. Having an actual creative brief example really helps understand the process more.]]> 2020-11-01 21:52:16 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880538978 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880544478 The last video I decided to share was a short film on creative briefs. Although it is a little longer I think their are some great insights from all types of people and their experience and techniques when it comes to writing a creative brief.  There are designers, artists, architects all explaining how to get the most out of a creative brief to then go on and have a successful project.]]> 2020-11-01 21:58:11 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880544478 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880558330 For the first video I chose because it explains what a creative strategy is very well. Something I found interesting that I think is important for everyone to know is getting to know the business you are working with like the back of your hand. He really explains why it is a significant part of the creative strategy. Getting to know who they are as a brand gives the agency/individual a broader sense of what they need to do built the strategy. ]]> 2020-11-01 22:11:54 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880558330 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880567485 The next video I wanted to share explained a creative strategy in a shorter and more precise way. It talks about the importance and benefits along with explaining how a creative strategy will address the concerns to others on how it will meet the goals and advertising objectives of a business. ]]> 2020-11-01 22:21:52 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880567485 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880572378 This next video I decided to add was very interesting to me because instead of talking about the creative strategy, it explained what the creative strategist is and why they are important. He sums up why creative talent makes a strategy much better. They are able to quickly define and differentiate your brand. ]]> 2020-11-01 22:27:36 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880572378 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880575879 The next video I wanted to share is a case study on what makes the Coca-Cola strategy so successful. You should be able to learn what having a large budget can do for your brand and also what to do if you do not have a large budget. It is not all about selling a product but rather an idea and this video shows how to do that. ]]> 2020-11-01 22:31:33 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880575879 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880589696 The last video I found to be really intriguing if you are looking for a real life conversation in getting in the field of this type of work. It talks  about what this women had to do to become a creative strategists. At the end of the day as long as you have creativity and work hard you should be able to succeed which is what this video talks about. ]]> 2020-11-01 22:46:32 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880589696 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880652118 I chose this first video because it goes through what the hierarchy of effects is and some vocabulary words that are associated with it. It goes through how the marketing model is designed to to highlight the six steps from viewing a product advertisement to making a product purchase.]]> 2020-11-01 23:53:06 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880652118 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880659928 The next video I found really helpful because it can help you understand how advertising works when it comes to the Hierarchy of Effects and AIDA model. The AIDA model which stands for attention, interest, desire and action was something not known to me before but I believe it is good to know.]]> 2020-11-02 00:00:38 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880659928 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880681651 I chose this video because it focuses more on buying behavior. It is important for a marketing/advertising team to understand buying behavior so the product will sell. This video explains how to pick up on buying behavior and what makes consumers to make choices on their buying. ]]> 2020-11-02 00:14:30 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880681651 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880691027 I chose this video because it is really unique and makes some valid points when it comes to persuasion. Persuasion is something really important when it comes to the Hierarchy of Effects and other models. If you can persuade a customer then you are able to influence their buying behavior. ]]> 2020-11-02 00:21:26 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880691027 amacpherson13 https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880695842 I then wanted to include a video about the AIDA Model because it is so closely related to the Hierarchy of Effects one. Being able to tell these two models apart and understand the similarities and differences I believe will be a good tool to have. The video explains what AIDA is and how to use it. ]]> 2020-11-02 00:25:00 UTC https://padlet.com/amacpherson13/mqj23batjr5d4c7/wish/880695842