https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb Conçu avec une folie créative en-us 2018-10-04 09:52:57 UTC 2018-10-25 07:19:33 UTC hello@padlet.com https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194208 The fifth principle from Jonah Berger's STEPPS model of virality.

People share valuable information to help others. Providing practical value not only helps them get better; they might want to share it with people they thing might benefit from it. 


]]> 2018-10-08 09:04:46 UTC https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194208 https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194558 The fact that telling a brand story based on a top of mind event is an easy way to find success and connect with your audience. When information is communicated in story form, we seem to remember it better and be affected by it more deeply.

]]> 2018-10-08 09:06:00 UTC https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194558 https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194588 By making everything public, it gives you the feeling of recognition from the others. 
Many are those who live through social medias.
Publicity is nowadays a must. It became nearly impossible to become bigger and bigger without publicity. 
People are attracted by their own interests, but also mainly by what is worldwidely  known.]]> 2018-10-08 09:06:06 UTC https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194588 https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194793 By feeling emotional, you are more concerned and you feel the need to share it with others because it affects you. Those high-arousal emotions such as joy, fear, disgust and surprise are a key to make content viral]]> 2018-10-08 09:06:42 UTC https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290194793 https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290195525 Another word for pratical value is relevance 
The information should pratical and applicable 
Every time you create smth, you should think about what the value of it will be, and how people can use it (mainly focus on customer and not on brand name) It has te be in line with your brand's value. If you attract the wrong audiance due to irrelevant content, it could be irreparable for your brand image   ]]> 2018-10-08 09:09:01 UTC https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290195525 https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290197459 A trigger may be defined as something that is rather simple to remember about your brand, idea or product, in order to make it maximally stick to one's memory. They can be hidden in slogans, logos of companies or brand emblems.
(example of Mars)]]> 2018-10-08 09:15:50 UTC https://padlet.com/alexander_hugh_raymond/mq1vg5fq0spb/wish/290197459