The time of your class 4:00 / 5:30 pm:

1. Family firm local

   Name of the main company

   Strategic entrepreneurship initiative

2. Family firm global

   Name of the main company

   Strategic entrepreneurship initiative

3. Non-family firm local

   Name of the main company

   Strategic entrepreneurship initiative

4. Non-family firm global

   Name of the main company

   Strategic entrepreneurship initiative

The time of your class 4:00 / 5:30 pm:

1. Family firm local

   Name of the main company

   Strategic entrepreneurship initiative

2. Family firm global

   Name of the main company

   Strategic entrepreneurship initiative

3. Non-family firm local

   Name of the main company

   Strategic entrepreneurship initiative

4. Non-family firm global

   Name of the main company

   Strategic entrepreneurship initiative

Time class: 5:30

1. Family firm local

   Grupo bimbo

   Bimbo venture

2. Family firm global

   Mahindra Group

   Mahindra partner

3. Non-family firm local

   Cemex

   Cemex venture

4. Non-family firm global

   Google

   GV (formerly google venture)

Time class: 5:30

1. Family firm local

   Grupo Herdez

   Grupo Herdez has pursued strategic entrepreneurship by launching new healthy food lines and acquiring smaller Mexican brands focused on organic and natural products, adapting to changing consumer preferences in Mexico.

2. Family firm global

   Tata group

   Tata has strategically entered global markets by acquiring brands like Jaguar Land Rover and investing in sustainable tech and digital platforms blending entrepreneurship with strategic international growth.

3. Non-family firm local

   América Móvil

   América Móvil, led by Carlos Slim but not family-owned in a strict sense, has engaged in strategic entrepreneurship by creating integrated platforms for mobile, internet, and digital services, innovating within Mexico’s telecom market.

4. Non-family firm global

   Amazon

   Amazon uses strategic entrepreneurship by constantly launching new business models, reshaping global markets and sustaining competitive advantage through continuous internal innovation.

Time of class: 5:30.

1. Family Firm - Local.

   Grupo Bafar.

   Venture: Bafar Fresh Market.

2. Family Firm - Global.

   Ford Motor Company.

   Venture: Ford Smart Mobility LLC.

3. Non-Family Firm - Local.

   Grupo Alfa.

   Venture: Alestra Labs.

4. Non-Family Firm - Global.

   Google (Alphabet Inc.).

   Venture: GV (Google Ventures).

Time of class: 5:30.

1. Family Firm - Local.

   Grupo Maseca.

   Development of Nixtamalized corn flour technology, allowing for large-scale, consistent tortilla production transforming traditional processes into industrial innovation and enabling national expansion.

2. Family Firm - Global.

   IKEA.

   Launch of IKEA Place and sustainable product lines, combining technology and eco-conscious design to enhance customer experience and expand into digital home planning.

3. Non-Family Firm - Local.

   Cinepolis.

   Creation of Cinépolis VIP and Cinépolis 4DX, innovating the cinema experience through luxury seating and immersive technology, positioning itself above competitors in the local entertainment market.

4. Non-Family Firm - Global.

   Amazon.

   Launch and scaling of Amazon Web Services a shift from retail to cloud computing, strategically entering a new industry while leveraging internal capabilities.

Time of class: 4:00

1. Family firm (Local)

   Grupo Alfar

   Cuidado con el Perro

2. Family Firm (Global)

   Becle (José Cuervo)

   Acquisition of Old Bushmills Distillery

3. Non-Family Firm (Local)

   Cinépolis

   Cinépolis klic

4. Non-Family Firm (Global)

   Grupo Modelo

   Levadura de Ideas

Time of class: 4:00

1. Family Firm (Local)

Grupo Herdez
Diversification into Health and Wellness Brands for example Nutrisa and Moyo

2. Family Firm (Global)

Grupo Lala
International Expansion through Acquisitions like Vigor and National Dairy Holdings

3. Non-Family Firm ( Local)

Cinépolis
Implementation of Advanced Cinema Technologies such as 4DX and ScreenX

4. Non-Family Firm (Global)

   Cemex

   Cemex Ventures

Estrella Abarca

Time of your class: 5:30 pm

1. Family Firm Local:

Grupo Restaurantero Anderson’s.

Creation of new themed restaurant brands like Porfirio’s and Harry’s, blending fine dining with experiential concepts to diversify beyond their original Señor Frog’s brand.

2. Family firm global

Ferrero Group.

Acquisition and integration of Nestlé’s U.S. candy business, allowing Ferrero to enter and compete in the North American market while leveraging its innovation in product development.

3. Non-family firm local

Softtek.

Launch of digital acceleration labs to offer advanced IT transformation services, enabling Softtek to reposition itself from traditional outsourcing to innovation-led digital consulting.

4. Non-family firm global

Apple Inc.

Strategic shift into wearable tech and health, with the Apple Watch and HealthKit platform — combining hardware, software, and health data to expand Apple's ecosystem beyond phones and computers.

Estrella Abarca.

time of your class 5:30 pm.

1. Family firm local

La Costeña.

Venture: Totis.

2. Family firm global

Lego Group.

Venture: Lego Ventures.

3. Non-family firm local

Banorte.

Venture: Banorte Innovation Lab.

4. Non-family firm global

Unilever.

Venture: Unilever Foundry.

Class: 4:00

1. Family firm local

   Grupo Bimbo

   Bimbo ventures Mexico

2. Family firm global

   Walmart

   Store No. 8

3. Non-Family firm local

   Cemex

   Cemex ventures

4. Non-family firm global

   Google (Alphabet Inc.)

   GV (Google Ventures)

Class: 4:00

1. Family firm – local

Name of the main company: La Costeña (Mexico)
Strategic entrepreneurship initiative: Development of a gourmet and healthy product line (“La Costeña Select”) to target new niche markets within Mexico.

2. Family firm – global

Name of the main company: Walmart (United States – Walton family)
Strategic entrepreneurship initiative: Investment in artificial intelligence and automation technologies to transform its global supply chain and compete with Amazon.

3. Non-family firm – local

Name of the main company: Cinépolis (Mexico)
Strategic entrepreneurship initiative: Launch of Cinépolis Klic, its digital streaming platform, to compete in the Mexican digital entertainment market.

4. Non-family firm – global

Name of the main company: Microsoft
Strategic entrepreneurship initiative: Early adoption of cloud-based business models through Microsoft Azure, transforming its internal strategy to lead the global cloud services market.

Time class: 4:00

• Family firm local:

  • Name of the parent/main company: Grupo Lala

  • Name of the venture: Nurish Brands (focused on healthy alternative dairy and beverage products at a local level)

• Family firm global:

  • Name of the parent/main company: Femsa (Coca-Cola Femsa)

  • Name of the venture: Femsa Ventures (invests in logistics, technology, and retail startups globally)

• Non-family firm local:

  • Name of the parent/main company: Cemex

  • Name of the venture: Cemex Ventures (invests in and collaborates with startups in the construction industry at a local level)

• Non-family firm global:

  • Name of the parent/main company: América Móvil

  • Name of the venture: América Móvil Ventures (invests in technology and telecommunications companies globally)

Class: 4:00

• Family firm local:

  Name of the main company: Grupo Alfa (Mexican conglomerate with interests in petrochemicals, food, and telecommunications)

  Strategic entrepreneurship initiative: Alestra's evolution into a comprehensive IT and digital transformation services provider within Mexico. Initially focused on telecommunications infrastructure, Alestra proactively expanded its offerings to cloud services, cybersecurity, and IoT solutions, catering to the evolving needs of local businesses.

• Family firm global:

  Name of the main company: BMW Group (German automotive manufacturer)

  Strategic entrepreneurship initiative: BMW i Ventures. This venture capital arm invests in startups focused on the automotive and mobility sectors globally, exploring innovations in electric mobility, autonomous driving, connectivity, and digital services that can be integrated into BMW's future products and services.

• Non-family firm local:

  Name of the main company: América Móvil (Mexican telecommunications company)

  Strategic entrepreneurship initiative: Claro Empresas' development of tailored digital solutions for businesses in Latin America. Recognizing the diverse needs of enterprises, Claro Empresas has proactively built and acquired capabilities in areas like cloud computing, big data analytics, and unified communications to offer comprehensive and customized services.

• Non-family firm global:

  Name of the main company: Alphabet Inc. (Google's parent company)

  Strategic entrepreneurship initiative: Waymo. Originating as Google's self-driving car project, Waymo has evolved into an independent company focused on developing and deploying autonomous driving technology for various applications, such as ride-hailing and logistics, with global implications for the future of transportation.

time class 4

Family Firm Bimbo

Bimbo Ventures (iniciativas de innovación con startups alimenticias locales)

Family firm Ferrero

Ferrero Innovation Center (colaboración con startups de alimentos y empaques sostenibles)

Family Firm Cemex

Cemex Ventures (acelera startups en construcción y tecnología sostenible)

Non Family Firm Global Amazon

Amazon Alexa Fund (invierte en startups relacionadas con IA y asistentes de voz)

Time of your class 4:00

1. Family firm local

   Name of the parent/main company: Marisa

   Name of the venture: Pastelerias Marisa

2. Family firm global

   Name of the parent/main company: Grupo Bimbo

   Name of the venture: Bimbo Global Healthy Snacks (international division for health-conscious snacks)

3. Non-family firm local

   Name of the parent/main company: FEMSA

   Name of the venture: Oxxo Smart

4. Non-family firm global

   Name of the parent/main company: Nestlé

   Name of the venture: Nestlé Plant-Based

1. Family firm local

   • Empresa principal: Helados Bing (Guadalajara, Jalisco)

   • Venture: Nueva línea de helados artesanales y saludables (sin azúcar/lactosa), lanzada en colaboración con emprendedores locales

2. Family firm global

   • Empresa principal: Grupo Bimbo

   • Venture: Bimbo Ventures (fondo de inversión en startups de foodtech como LiveKuna y NotCo)

3. Non-family firm local

   • Empresa principal: Femsa

   • Venture: Imbera Cooling (división especializada en tecnología de refrigeración para el canal comercial)

4. Non-family firm global

   • Empresa principal: Cemex

   • Venture: Cemex Ventures (aceleradora de startups en áreas de construcción, logística, eficiencia energética y economía circular)

1. Family firm local

   • Empresa principal: Tequila Casa Herradura (Amatitán, Jalisco)

   • Iniciativa: Desarrollo de experiencias turísticas premium en la hacienda y catas personalizadas (enoturismo estratégico para posicionamiento global)

2. Family firm global

   • Empresa principal: Grupo Alfa (dueña de Sigma y Alpek)

   • Iniciativa: Transformación digital y automatización de la cadena de suministro global de Sigma Alimentos

3. Non-family firm local

   • Empresa principal: Cinépolis

   • Iniciativa: Plataforma Cinépolis KLIC (incursión en el mercado de streaming como estrategia de diversificación digital)

4. Non-family firm global

   • Empresa principal: IBM

   • Iniciativa: Enfoque estratégico en soluciones de inteligencia artificial y nube híbrida mediante IBM Watson y adquisición de Red Hat

Time of your class: 5:30

1. Name of the parent/main company: Grupo Bimbo

   Name of the venture: Their various bread and baked goods brands like "Barcel" snacks or "Marinela" pastries.

   Name of the parent/main company: Cemex

2. Name of the parent/main company: BMW (Bayerische Motoren Werke)

   Name of the venture: Their global automotive brands including BMW, Mini, and Rolls-Royce.

3. Name of the parent/main company: América Móvil

   Name of the venture: Their telecommunications services under the "Telcel" brand in Mexico

4. Name of the parent/main company: Apple Inc.

   Name of the venture: Their range of consumer electronics and software products like the iPhone and macOS.

Class:5:30

Family Firm Local

• Name of the main company: Grupo Bimbo

• Strategic entrepreneurship initiative: Bimbo Ventures, their corporate venture capital arm that invests in and collaborates with startups in the food tech and related industries. This allows them to explore new markets and technologies outside their core business while leveraging their existing resources.Family Firm Global

  • Name of the main company: BMW

  • Strategic entrepreneurship initiative: BMW i Ventures, their venture capital fund that invests in innovative mobility services, autonomous driving technologies, and artificial intelligence. This helps them stay ahead of industry disruptions and explore future transportation solutions.

  Non-Family Firm Local

  • Name of the main company: América Móvil

  • Strategic entrepreneurship initiative: ClaroLabs, their innovation hub that explores and develops new digital services and technologies beyond traditional telecommunications, such as IoT solutions and digital platforms, catering to the Latin American market.

  Non-Family Firm Global

  • Name of the main company: Alphabet Inc. (Google)

  • Strategic entrepreneurship initiative: Area 120, Google's in-house incubator for experimental projects. This allows employees to develop and launch new products and services that may or may not align with Google's core businesses, fostering innovation and exploring new growth areas.

5:30

Family Firm Local

Parent/Main Company: Grupo Bimbo

Venture: Bimbo Bakeries Mexico (operates locally in Guadalajara and across Mexico)

Family Firm Global

Parent/Main Company: CEMEX (controlled by the Zambrano family)

Venture: CEMEX International Operations (global cement and construction materials business)

Non-Family Firm Local

Parent/Main Company: Grupo Financiero Banorte (publicly traded, not family-controlled)

Venture: Banorte Guadalajara (local banking operations)

Non-Family Firm Global

Parent/Main Company: América Móvil (controlled by Carlos Slim but publicly traded, not a traditional family firm)

Venture: Claro Telecom (global telecommunications services)