Branding Failures by Eileen Lebuy A.

1.- the campaign has a message that may be offensive to some customers.

2021-04-09 23:46:17 UTC

2.- The product is confusing for customers and does not match the brand image.
3.- It is a message that can offend customers an clients.
I think the worst is the child who can be said was treated like a monkey because of his color.

Christian Zamora

Danilo

2021-04-09 23:46:53 UTC

1. Example 1
The child's image was no representative for the message.

2.Example
In image 2 and 3 step that sometimes the brand is not transferable to othert products, the brand lost its identity. companies moved away from the core brand.

Karina

2021-04-09 23:46:57 UTC

1.-1.-The fault of HyM was that he used the face of a kid black race in a T-shirt with descriptions allusive to his features.

2.-The message is not understood, it´s confusing.

3.- It is incoherent with the main proposal of the brand.

Francisco

2021-04-09 23:48:11 UTC

1.- The H&M Discriminate people of color descriping what they are monkey.
2.- in imagen 2 fail to create a contradictory product to what it sells.

Camila

2021-04-09 23:49:28 UTC

Is discriminating

they change their business line

points to a product that is not in your business

2021-04-09 23:50:08 UTC

3. JUAN SAGREDO
It is wrong because It is aimed at another target andblosesnthe interes of the product

example 1.

2021-04-09 23:51:37 UTC

The image does not represent what you want to express the brand.

Example 2.
The exhibited product does not match the brand.

Gonzalo.

2021-04-10 00:01:08 UTC

1- what HyM failed was that he used the image of a person of a different color in an advertisement with descriptions alluding to his features.
2- the positioning that colgate has in the minds of its consumers is completely different, which makes them not understand what they wanted to convey
3- with respect to Bic, its value proposition and brand image is different, the segment that is focused does not point to underwear.
Miriam