https://padlet.com/helena_madchen/mm6qxbwu1j1uuwbg By Angelika, Elena, Valeria en-us 2020-05-16 19:52:19 UTC 2025-11-04 05:13:21 UTC hello@padlet.com https://padlet.net/icons/png/1f6d2.png helena_madchen https://padlet.com/helena_madchen/mm6qxbwu1j1uuwbg/wish/577060827 The Egyptian, Babylonian, Greek, and Roman cultures surprised with the rapid development of advertising. It was expressed in written, visual, and verbal forms. Even at that time, ancient entrepreneurs set themselves the goal of winning over potential consumers, capturing their attention and forcing them to make a profitable deal for them.

The first advertising information of the ancient world was an Egyptian papyrus informing about the sale of a slave. Also, some Egyptologists believe that advertising messages could have been written on stones.
In addition, advertising text can be found on walls and slabs that have been scratched or painted. In ancient Greece and Rome, all advertising messages were written on special tablets, later on parchment. In the market squares, various advertisements were often read in the presence of a large crowd of people.

But the most global stage in the history of advertising began only after the advent of the printing press and the mass appearance of books.]]> 2020-05-16 19:54:15 UTC https://padlet.com/helena_madchen/mm6qxbwu1j1uuwbg/wish/577060827 https://padlet.com/helena_madchen/mm6qxbwu1j1uuwbg/wish/577593573 The first printing press was invented in 1450 by Johannes Gutenberg. Thanks to him, for a couple of decades, printing houses were opened throughout Europe.

Have undergone changes and "signs". Near the baker was now an image of the mill, and not far from the winemaker was a barrel.

The beginning of typography laid the foundation for a new social phenomenon - newspaper printing. And with the advent of newspapers in the 17th century, it came to mind to place advertisements in them. Initially, advertisements were meaningfully stingy. Only the fact that some citizen sells flour and sugar.

But the late Middle Ages are the birth of the first industry, these are manufactories and the development of trade. There was competition. And then the sellers realized that in order to attract a buyer, it is not enough just to tell him that you have a certain product. So in the ads appeared "bait": jokes, proverbs.

The turning point was the creation of a newspaper in the United States that was completely advertising-oriented. It was the year 1704 and the famous Boston News Letter. After a couple of decades, the Pennsylvania Newspaper appeared, which had a really large circulation and laid the foundation for a huge amount of print advertising.

The 19th century is characterized by the development of industrial society, which means that goods began to be produced industrially and they needed mass marketing. If in the Middle Ages there were not enough goods, then there was already an overabundance in the pursuit of eternal profit. At this moment, manufacturers were able to appreciate the power of advertising as a tool to stimulate sales of products.]]> 2020-05-17 10:13:53 UTC https://padlet.com/helena_madchen/mm6qxbwu1j1uuwbg/wish/577593573 https://padlet.com/helena_madchen/mm6qxbwu1j1uuwbg/wish/577766854
And in 1890, the world's first advertising Agency, Ayer and son, was opened. It offered the development of a slogan, images, and a place to place ads in a newspaper. At that time, it was a whole advertising campaign. The Agency worked with such giants as the diamond mining concern De Beers, tobacco corporations Camel and Lucky Strike, and others.
 
In addition, the Americans were the first creators of billboards, which were installed in 1900 along roads and on busy streets.
Since the 20s of the twentieth century, advertising has been experiencing a real boom and becoming a discipline.
Society of the 21st century is called "consumer society". Now advertising is an art form that affects our lives and is an integral part of it. 
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