Group D Summary of the Guinness Made of More Case Study by Rupert https://padlet.com/hrah2008/mkoowkvmyjux Post your group's summary of the case study here. en-us 2017-08-21 13:09:35 UTC 2017-08-24 11:00:18 UTC hello@padlet.com Guinness was established in Dublin, Ireland in 1759. It is famous for producing black bear.Guinness expands their footprint around the world. Therefore, they manufacture a varsity of products depend on different nationalities, age groups, characteristics, and needs. Facing the challenges including manage vastly various audiences globally, promote different products around the world and too much specific positioning strategies. Hence, Guinness developed a global approach. It shifted the former truth into 3 truths, namely, brand, product, and consumer truth by establishing a global strategic platform to hero those who have the confidence to carve their own path https://padlet.com/hrah2008/mkoowkvmyjux/wish/182533341 Guinness has proved that their global market strategy has been succeeded in growing global performance was the most successful. The advertisement won 50 awards globally including 12 Cannes Lions and the Clio Grand Prix.]]> 2017-08-24 10:38:36 UTC https://padlet.com/hrah2008/mkoowkvmyjux/wish/182533341