Branding Workshop by https://padlet.com/m_crifasi/mjv6ce2p36u1usve en-us 2021-03-23 15:41:18 UTC 2021-04-10 11:46:05 UTC hello@padlet.com https://padlet.net/icons/png/1f9de-2642.png What? What does our brand do? Describe primary business for the next five years. m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346873216 not just loans.





]]> 2021-03-24 08:45:00 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346873216 How? How we do it: What technology or approach sets us apart? Examples: “best-in-class friendly service”, etc. m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346875468 2021-03-24 08:45:48 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346875468 Why? The why should reflect the core reason your company exists and it won't change much over time. Examples: “Promote healthy living”, “help people get where they need to go” m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346877613 2021-03-24 08:46:33 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346877613 Values: Write down as many values as you can think of. m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346882843 Honesty
Simple 
Fair 

]]> 2021-03-24 08:48:20 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346882843 Plan: This is to help us think about the lifetime of our brand. Doesn't need to be 20 year but it needs to help us to think about the big picture. Please write down your predictions. m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346887160 Regarded as the universal lender  for our customer in the long term 
Mitigate reputation of complaint risk 
Serious brand positioned in the right way 
how are we perceived how are we positioned if we were to sell the business 
More generic brand 
Fintech techy 
Established trustworthy 
Different stakeholders customers, investors, third party and employee 
Keep the positives - Customer service friendly help but supported by technology 
Staff fully engaged with the Brand]]> 2021-03-24 08:49:47 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1346887160 Our Audiences: Who qualifies "as an audience"? m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1356231927 Please write down your list:

]]> 2021-03-26 07:12:58 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1356231927 Brand Personality: m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1356242327 “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.
Fresh
Young

acronym CRESS



]]> 2021-03-26 07:19:28 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1356242327 Competitors: m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1356242679 Please write down one or two important competitors in the same space.]]> 2021-03-26 07:19:42 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1356242679 Local shop i specialised in rosesName: Special-rosesKeywords: Roses for special occasions, Red roses, roses bouquet for engagement, wedding roses, roses for celebration, birthday flowers, birthday roses, say it with roses, flowers and cards m_crifasi https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1402397578
  • Fresh flowers
  • Home delivery 
  • Birthday Flowers
  • Bouquets 
  • Send flowers online 
  • Bespoke flowers
    • P1- Fresh Luxury Flower Delivery London | Emily Flowers 
    Title : Fresh Luxury Flowers -Same and next day delivery London 


    ]]>     2021-04-10 11:39:58 UTC https://padlet.com/m_crifasi/mjv6ce2p36u1usve/wish/1402397578