1st pillar of CRM by SELVARAJ PILLAI S/O RAJANDRAN https://padlet.com/180472881/miyxu5mcg029dvub Made with fortitude en-us 2021-05-17 09:14:38 UTC 2024-12-16 06:31:29 UTC hello@padlet.com Customer Relationship management 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531556838 2021-05-17 14:46:59 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531556838 1st Pillar of CRM 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531575640 2021-05-17 14:50:35 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531575640 How to create relationship with customer ? 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531587237 in order to create and deliver value to targeted customer ]]> 2021-05-17 14:52:55 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531587237 By using Relationship marketing Approach (used for long term focus on customer retention) 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531601300 relationship marketing would 
-  Emphasis wallet share 
- longer profitability
- adopt a managing people approach 
- individual communication with customer 
- creates a positive customer experience  ]]> 2021-05-17 14:55:32 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531601300 Relationship marking is 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531618888 2021-05-17 14:59:08 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531618888 Lower in Cost 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531620750 building relationship and retaining the current customer is much cheaper then acquiring new customers ]]> 2021-05-17 14:59:31 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531620750 It builds loyalty 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531623374 by building relation ship it builds loyalty towards the brand ]]> 2021-05-17 15:00:02 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531623374 Increases revenue for the company 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531624428 eventually with loyal customers, it comes with positive Word of Mouth and also it brings in repeat purchase and cross selling and upselling that increases the wallet shares ]]> 2021-05-17 15:00:15 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531624428 Customer life time Value 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531643512 2021-05-17 15:04:01 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531643512 Attitudinal loyalty (emotion based) 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531674028 2021-05-17 15:10:06 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531674028 Behavioral Loyalty (action based) 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531677275 2021-05-17 15:10:43 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531677275 Customer loyalty model 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531686336 True loyal customer - High brand perception, high repeat purchase
Spurious loyal customer - weak perception of brand and high repeated purchase
Latent loyal customer - high perception of brand but low repeated purchase
no loyalty customer - has low repeated purchase and weak perception of brand ]]> 2021-05-17 15:12:33 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531686336 How to target Customers ? 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531713336 2021-05-17 15:18:09 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531713336 through Customer Portfolio Management 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531718392 is analyzing the customers profile ]]> 2021-05-17 15:19:12 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531718392 Market segmentation 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531734892 is to divide the market into homogenous subsets ]]> 2021-05-17 15:22:41 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531734892 Identify the type of business 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531744505 either product oriented or customer oriented ]]> 2021-05-17 15:24:40 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531744505 Identify the segments 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531749797 using market segmentation such as 
- demographic 
- geographic 
- behavioral 
- psychographic ]]> 2021-05-17 15:25:48 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531749797 Analyze the market 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531757972 using the variables ]]> 2021-05-17 15:27:32 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531757972 Assess value of the markets identified 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531764122 2021-05-17 15:28:49 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531764122 Select the market segment to focus on to sell. 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531769072 by using 
-Size 
- Growth potential 
- competitors 
- company competency ]]> 2021-05-17 15:29:51 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531769072 How to create Value and Deliver 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531787321 2021-05-17 15:33:34 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531787321 Value proposition 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531791083 why a customer would buy your product or service ? 
 ]]> 2021-05-17 15:34:16 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531791083 Customer experience 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531794364 2021-05-17 15:34:53 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531794364 How to create Value Proposition ? 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531803000 - Product leadership (to have the best product)
- operational excellence (operation of the day must be smooth and efficient)
- customer intimacy (adopt customization to meet customers needs and wants) ]]> 2021-05-17 15:36:33 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531803000 Customer journey map 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531822872 A tool to determine the customer interaction with the company with every touch point.

- helps to understand how the customer buy the product or service 
- improve the areas and all touch points ]]> 2021-05-17 15:40:22 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531822872 Company must create positive value for customer 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531836355 benefits must weigh more then the potential cost ]]> 2021-05-17 15:42:53 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531836355 Potential Cost 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531848196 Components of cost ]]> 2021-05-17 15:45:11 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531848196 Monetary 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531849738 cost like surcharge, interest charge and GST

how to reduce ?
by reducing the retail price or removing hidden charges ]]> 2021-05-17 15:45:30 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531849738 Time 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531851072 the time and effort taken by customer before the purchase of the product of service

how to reduce ?
increase distribution channels eg. open more stores around. ]]> 2021-05-17 15:45:43 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531851072 Psychic 180472881 https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531852076 regret or fear after the purchase of product or service

type of risk 
-financial risk 
-performance risk 
-physical risk 
-social risk 
-psychological risk ]]> 2021-05-17 15:45:54 UTC https://padlet.com/180472881/miyxu5mcg029dvub/wish/1531852076