In the UK, 60% of young people said they have found exercise helpful in managing their mental health (Statista, 2020) during the pandemic.

The Value Shift paper emphasises the importance of creating a product offer of simplified entry-level products that is age and size inclusive, so as to be appropriate for and appeal to a large target market.

Mango is also a member of the Fashion Pact global coalition and the Better Cotton Initiative

Good On You rating: Not good enough

- To turn old clothes back into new clothes, we need to start with improving the collection of textiles waste before it ends up in landfill, and support the extension of the life of our clothes through more repair offerings.

Core value to offer fashion and quality at an affordable price in a sustainable way
Broad and varied product range
Strong digital presence 
Over 300 stores in the UK; creating a close proximity and a loyal relationship with their customers

The Rana Plaza building housed five garment factories, killed at least 1,132 people and injured more than 2,500. As a response to the Rana Plaza disaster, more than 200 major brands including H&M, signed onto the Accord on Fire and Building Safety in Bangladesh which was formed by an international coalition of labor rights advocates. In 2015, H&M was dramatically behind schedule in correcting the dangers faced by the Bangladeshi workers. In 32 of the 56 H&M Platinum and Gold factories in Bangladesh uncovered a total of 518 violations of structural safety requirements, 836 fire safety violations and 650 electrical safety violations, all requiring correction, an average of 62 safety violations per factory.

My research also showed the importance of advertising when it comes to sustainable products, as over three quarters of participants said they would be more likely to purchase an item if it was advertised as sustainable, ethical or vegan. Surprisingly, over half of the participants have heard of bamboo, tencel or hemp as innovative sustainable materials being used for clothing. This is good as it means that when releasing a sustainable range, the fabrics used for the products won't be so unknown to the consumers that they wouldn't be as hesitant to make the purchase.

- Organic & Recycled Cotton

- Recycled Polyester

- Recycled Polyamide

- Recycled Down and Feathers

- Recycled Wool

- Lyocell

- Organic Linen

The cotton bolls are then delivered to the 'ginning' factory by truck to separate the fibres from the seedpods

The fibres are then passed through the 'carding' machine to spin the fibres into yarn to then be weaved

The fabric is then taken by truck to dyeing factories which use only certified natural dyes

Once dyed the cotton is sent to the garment factory

The garment is then constructed and packaged ready for shipment
Project Action Point:
- use for QR code for product traceability

- together with organisations such as WWF and Solidaridad, H&M wants to set a new water standard across the entire fashion industry

ASOS and H&M have a very similar product offer, in terms of category sizes. 
In terms of number of new in products, ASOS brings 

in a significant amount more compared to its competitors. 
H&M's main categories are top, bottoms and dresses. 

Each brand stocks and releases a significantly smaller amount of menswear options compared to womens, apart from ASOS. For H&M, ASOS and Zara, the majority of the menswear ranges are made up from tops, bottoms and outerwear.

H&M is the most affordable, with the lowest average product price across mens and womens ranges of new in over the past month at £19.97, across the 4 competitors. H&M's pricing architecture is similar to Zara, especially with the women's ranges from both competitors.

ASOS has the largest price range, which is due to the large number of brands they stock.

Cons:
The cost of labor is high at about $550 per month. Labor can account for up to 30% of costs.