1. Grow awareness of the relocation to the pre-clientele by 45% 

   - Cashier asks when purchasing if they've been here before.

2. Consistency on social media by posting twice a week on Facebook and Instagram to keep the general public informed on what's going on (unique ideas, sales, etc).

Key Messages:

1. Thrifting that benefits you, our planet, and your community.

2. Where your spending directly supports future generations.

Goal: Establish Girls at the Games as the go-to community for female football fans in Vancouver during FIFA 2026, gaining significant media coverage and growing the organization's reach when the world's eyes are on the city.

Key messages: The world's biggest football tournament is coming to Vancouver, and this time, women aren't just watching from the sidelines of the conversation. FIFA 2026 is a men's tournament but the energy it creates belongs to everyone.

2. Partnership & Growth

Goal: Leverage the global platform of FIFA 2026 to secure new brand partnerships, sponsorships, and institutional relationships that fuel Girls at the Games' long-term sustainability and expansion beyond Vancouver.

Key messages: Girls at the Games represents an engaged, underserved, and rapidly growing community of female sports fans and FIFA 2026 is the moment to reach them.

• Raise overall customer satisfaction scores from 78% to 85% by Q4 2026, measured through TransLink’s rider surveys and feedback tools.

• Increase ridership by 10% among 18–34-year-old occasional riders within 12 months, tracked through Compass Card data and monthly ridership reports.

Key messages:

• You can count on TransLink for timely updates, so your trip is predictable and stress-free

• Taking transit is faster, more affordable, and better for the environment. Smart choice for your daily travel!

Forerunners has a strong reputation among serious runners and existing customers, but:

• Its digital presence is relatively limited compared to newer running brands and clubs

• It is not fully reaching beginner or casual runners, especially younger audiences

  
  

Objective 1: Grow Run Club Participation. Increase participation in Forerunners North Vancouver weekly run groups by 50 new participants over a 3-month period.

Message: Forerunners North Vancouver is a welcoming and supportive running community where individuals of all experience levels can feel comfortable starting, improving, and enjoying running.

Slogan: “Find Your Run Crew.”

Objective 2:

Increase Instagram followers for Forerunners North Vancouver by 30% within 4 months. 

Message: By highlighting real runners, local routes, and shared experiences, Forerunners will use social media to present running as an inclusive and social activity rooted in the North Vancouver community.

Slogan: “Run North Van Together.”

Message encourages: following the account (to feel part of the community), engaging with posts (tagging friends, sharing runs),transitioning from online engagement to in-person participation. 

1- Ibex Café aims to reduce its environmental impact by working toward zero food waste by 2026.

This message shows that Ibex actually cares about sustainability and isn’t just saying it, they have a real goal. Having a clear target like 2026 makes it more credible, and it can attract customers who are more environmentally conscious.

2-At Ibex Café, we prioritize fresh, locally sourced ingredients to ensure quality while supporting local farmers.

This message highlights both quality and community impact. By emphasizing locally sourced ingredients, Ibex Café differentiates itself from chain cafés while supporting the local economy.

1. Increase community engagement among young audiences:

- aiming to increase engagement with youth and young adults in Vancouver by 20% within six months through community outreach programs, student-focused campaigns, and social-media content that highlights local culture and diversity.

2. Launch World-Cup-themed social-media campaigns, youth events, and fan-engagement activities that connect global soccer excitement to the Vancouver Whitecaps:

-aiming to increase engagement among youth and new fans by 20% within six months leading up to the 2026 FIFA World Cup.

Key Messages:

1. Vancouver Whitecaps unite youth and local communities through soccer, celebrating diversity and creating opportunities for students and youth to engage with the sport.

2. The Whitecaps bring Vancouver closer to the excitement of the 2026 FIFA World Cup with interactive events and campaigns that inspire new fans and connect global soccer to the local club.

1. Become a local favourite or staple in the community, almost becoming synonymous with Vancouver in the same way as Stanley Park

2. Growing visibility and profit each year

Key messages:

1. Support Vancouver's ice cream - made earnestly out of love for the community

2. Come try Vancouver's favourite locally and sustainably made ice cream. Whether you're relaxing at Kits Beach, strolling through Yaletown or walking the Seawall, you're sure to enjoy Earnest's tasty cold flavors of summer!

1. Appeal to private tourism agencies to sign contracts with them and create strong partnerships

2. Create more awareness of this small business in the tourism sector, especially highlighting that this is a bilingual, English and Spanish, business as Spanish-speaking tourism is on the rise in this city

Key messages:

1. Being a small business allows for our tourism and transportation experience to be personalized for your group

2. Inclusive and stress-free experience, cultural understanding with no worries of a language barrier

• establish connections to pre-existing player development camps and sign an 8-man main roster and 6-man reserve roster by the start of the league's off-season

• grow community support by launching opportunities and incentives for fan participation, and create and receive 1000 fan membership signups

• connect with local/national brands and sign 4 key sponsorship deals by start of season

KEY MESSAGES

• The Vancouver Might seeks to establish a key organization for the development and performance of professional League esports athletes

• One of the team's initial goals will be to connect with fans and create a dedicated, relevant, and engaging fanbase experience

• The Vancouver Might wants to connect with other local and national gaming and technology-related brands to create more future business opportunities for fans and players

Phase 1 : Building Presence and Industry integration 

Starting April, AYTO is going be working on building our Vancouver ecosystem by actively attending creative events. 

→ Vancouver Fashion Week (VFW): AYTO will be attending Vancouver Fashion Week with a press pass. This way we can begin to expand while connecting with different creatives. 

Goal: Take content, network with industry creatives and continue to establish AYTO within the Vancouver creative industry. 

Key Message: “Together, we can make an impact on Vancouver’s creative scene”

Phase 2.: Community Building 

This is where community building can be cultivated and expanded.  

→ “Coffee and Chats”. This will serve as a way for creatives from across Vancouver to come together in an organic way. AYTO will host a space and provide food and drinks for attendees where they can chat and get to know each other.

Goal: Vancouver is filled with creative people who lack a space and community to do so. Therefore, creating an event that is a safe space, where artists can share and exchange their knowledge and expertise, while building a strong community is key.

Key Message: “Creativity is within us all, but innovation is born out of collaboration”