Andrew Goodwin's Theory by Anika https://padlet.com/anikarahman/mfze8xkovhpl by Anika en-us 2016-09-28 17:11:27 UTC 2016-10-27 19:46:52 UTC hello@padlet.com This presentation is about Andrew Goodwin's theory. He feels that a music video is much different and creative than other media such as news and dramas.The reason for this are:                                                             1. Music videos are built around songs and they often don't follow the traditional narrative structures.            2. The pop videos use the singer both as a narrator and participant.              3. The singer often breaks the 4th wall to try an engage with the audience. anikarahman https://padlet.com/anikarahman/mfze8xkovhpl/wish/127047425

]]> 2016-09-28 17:17:05 UTC https://padlet.com/anikarahman/mfze8xkovhpl/wish/127047425 Repetition is important in pop videos. The videos often repeat images throughout along with the repetition of the choruses or lines. The repetition in songs allow us to become familiar with the genre of the music video and instantly have some expectations. The song may be repeated on the TV, radio and even advertisements to further get the audience to remember the song. anikarahman https://padlet.com/anikarahman/mfze8xkovhpl/wish/127048477 2016-09-28 17:19:35 UTC https://padlet.com/anikarahman/mfze8xkovhpl/wish/127048477 The structure ends with building up to a climax or to a constant repetition before fading away. anikarahman https://padlet.com/anikarahman/mfze8xkovhpl/wish/127048876 2016-09-28 17:20:37 UTC https://padlet.com/anikarahman/mfze8xkovhpl/wish/127048876 There are 3 types of relations between songs and videos. 1. Illustration is when the video tells the story of the lyric “Fit but you know it” by The streets for example – The artist goes through photographs of as he explains them in his lyrics. 2. Amplification is when the videos add more layers of meanings to the song that do not contradict with the lyrics. “Back to black” by Amy Winehouse for example refers to an end of a relationship and how bad it makes her feel through the metaphor of a funeral of her dying love.3. Disjuncture is when there is a little or no connection between the lyric and the video. “What’s a girl to do” by Bats for lashes for example sings about an end of a relationship which is not interpreted by the video at all. anikarahman https://padlet.com/anikarahman/mfze8xkovhpl/wish/127049085 2016-09-28 17:21:09 UTC https://padlet.com/anikarahman/mfze8xkovhpl/wish/127049085