What are some of the challenges and opportunities that will impact your discipline in the future? by Lucy Andrew

Melanie Schilter (Bachelor of Communication)

2025-04-14 22:39:54 UTC

One of the key challenges for the future of communication lies in the underutilization of certain traditional yet powerful tools, such as radio. According to Servaes (2013), radio, especially community radio, remains one of the most effective participatory communication tools in rural areas of developing countries due to its wide accessibility. However, its full potential in communication for development has not yet been realized. Rediscovering and reinvesting in radio, particularly when integrated with the internet, offers an opportunity to enhance participation and make communication efforts more sustainable. Another opportunity highlighted by Servaes is the use of Information and Communication Technology (ICT) to support good governance. This is particularly effective when these technologies are adapted to local contexts, such as through the use of local languages in application and operation systems (Servaes, 2013, p 2). These insights show that blending traditional media with modern ICT tools can help overcome participation barriers and create more inclusive, effective communication strategies in the future. With this in mind, for my country Peru, where many rural communities still lack access to digital infrastructure, radio, especially community radio in local languages, remains a non-refundable opportunity to empower voices, foster participation, and support sustainable development. If effectively combined with ICT, it could bridge the communication gap and become a lasting tool for inclusive governance and social change.

Sebastian Iannacito, Bachelor of Journalism

2025-07-07 09:50:33 UTC

Journalism will be affected by AI. Many journalists will use AI as a tool to help them find credible sources, others who will pose as journalists can use it to create fake news in no time at all. Social media is the driving force of alternate news sources. It creates vacuums of information based on individuals inputs into the algorithm so they will inform their own bias's with unconscious habits. We already see this in the form of grifters in the health space. Making unqualified statements online that influence uninformed viewers as pseudo experts because of their large followings. The article attached from the united nations posted on 02/05/2025 showed how easy it is to manipulate and discredit seasoned journalists through deep fakes and subtle changes to the 'reported news' that an uninformed or naive viewer can misconstrued as true.

Ani Gotfredsen, B. Journalism

2025-07-11 01:04:39 UTC

A significant fear in which I have when starting my course is the rise of artificial intelligence (AI) usage in spaces such as journalism. Its increasing usage within society, especially in creative spaces, has me fearful that journalism is no longer a necessity within society; an individual can just use it to write whatever they need to be written in a much shorter period of time.

However, as Dr T. J. Thompson from RMIT University says that AI is being used to spread misleading or deceptive content because of AI's own biases (2025, Generative AI and Journalism: Content, Journalistic Perceptions, and Audience Experiences). Due to this instability within journalistic content, it means that journalism made by human beings is going to become a larger necessity within the media landscape; reliable content, knowledge, and being somewhere where one can read a truthful and honest opinion.

It is also very necessary to fill the media landscape with human created and researched journalism, as AI-generated journalism is extremely hard to notice, leading to the spread of misinformation, and a lack of transparency to individuals (Dr T. J. Thompson, 2025, Generative AI and Journalism: Content, Journalistic Perceptions, and Audience Experiences).