Visual Research Folder by Vanessa Dobrovolskyte

Visual Research Folder by Vanessa Dobrovolskyte https://padlet.com/40093666/mfmk0rsnbr7cb9wq Depop Circus and Article en-us 2021-08-16 13:10:25 UTC 2024-12-31 16:06:48 UTC hello@padlet.com Mood Board 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680378016 This mood board is a representation of the Depop Cirus demographic. The targeting demographic is Gen Z/millennials who fit in with Depop agenda of exploring progressive and diverse fashion. The mood board represents this, as it includes a collective of young adults who are seen through their clothing choice to be vintage/unique as it is not fitted in with mainstream fashion trends. Depop is a place to strive away from fast fashion so their clothing and audience to represent it. ]]> 2021-08-16 13:14:35 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680378016 Process of image 1 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680381874 After looking at my images, I decided to filter through to narrow down my choices to see what best fit with my concept. I decided these images allow the brand to be represented as an exclusive concept that has an edgy style. In the images, you can see the clothing items are considered to be the second hand which is coordinated with odd items which can highlight the diverse trend. ]]> 2021-08-16 13:17:19 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680381874 Final images 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680413141 For my concept, I decided that these pictures will be best suited for my concept. Firstly, they represented the majority of the Gen Z audience which is the Depop circus targeted demographic. The images demonstrate diversity through the models as we have different cultures and seizing in the images. This is an important factor for the brand as they have to be diverse to appeal to its target audience.
Secondly, I have chosen these images as they have designer brands eg Dior and Gucci which highlight that the brand is exclusive in its drops.
Lastly, for the images to reflect to the brand, I decided to add a red outline to demonstrate the brand identity which allows the consumers to have a mental concept that the images reflect Depop.

]]> 2021-08-16 13:37:58 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680413141 Mood Board 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680452024 I was allocated to do a part of the marketing for our concept, Depop Circus,and as one of our marketting stragety was to create a QR code that allows the consumer to connect to the buyer directly. Our idea was that each seller who has a stall in the store will have an allocated qr code which direct consumer to their depop platfrom. This allows us to create more engagment for the depop app and create buzz.]]> 2021-08-16 14:01:55 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680452024 The images selected from the mood board to create my image 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680453108 After going through different images and platforms, I decided that I will be using Depop's main brand identity with the addition of the stereotype of a constructed QR code marketing strategy which leads me to this image. Therefore I decided to follow the red color scheme and future font style to indicate that this marketing relates to Depop. Depop branding is simplistic therefore I decided that this image should be too.]]> 2021-08-16 14:02:38 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1680453108 Front Cover (Technology/Social) 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693706728 This is a collection of imagery that I had come across and saved to use for my article. My article will be based on Blockchain and how technology has impacted our traditional infrastructure. My main blockchain focus will be based around cryptocurrency, bitcoin, and Nft. This imagery used on the front cover will indicate to the reader that the article will base around digital currency and how the future of fashion is being diverted into another path. Eg the use of NFT tokens has increased the use of avatars.]]> 2021-08-24 14:19:47 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693706728 Progress of the Front Cover 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693732373 After filtering through the images, I decided that I will go with these 4 images and see how I can create one creative image. All the images chosen indicate future topics that will be discussed in the article. As the article is about the future, I decided to make my article portray that. The coin images are GIFS which means they will be interactive whilst the imagery of the girls is all animated avatars. These images were the best to describe technology and social factors for my article. ]]> 2021-08-24 14:31:21 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693732373 Final image 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693767370 I decided to go with Bussiness of fashion as I feel like my article structure and content fit around the publication. I want my magazine's front cover to follow the same stereotype as a traditional magazine. Therefore I have the main image of the 3 animated models as my middle image to focus on the topic of avatars which slowly be changing fashion and we accept it. The background is a GIF of animated failing coins highlighting how bitcoin is slowly becoming more and more popular, which will slowly override the traditional currency.
By adding in the interactive gif will make the article modernized.

]]> 2021-08-24 14:46:38 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693767370 refernce 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693810220

x, R. (2019b). Money Coins Sticker. GIFY. Available at: https://www.google.com/imgres?imgurl=https%3A%2F%2Fmedia3.giphy.com%2Fmedia%2FQUYCpstIFVYbxxQADd%2Fgiphy.gif&imgrefurl=https%3A%2F%2Fgiphy.com%2Frosaliavt&tbnid=iGvh_hEiSWEw1M&vet=12ahUKEwiK3JfU38nyAhUMw4UKHTvHCAUQMygBegUIARDMAQ..i&docid=lSyHexw2-C_3TM&w=400&h=400&q=gif%20of%20falling%20coins%20and%20money&hl=en&safe=images&ved=2ahUKEwiK3JfU38nyAhUMw4UKHTvHCAUQMygBegUIARDMAQ.

Conroy, V. (2021). Jazzelle Zanaughtti and Princess Gollum Transform into 3D Avatars for Appeal To Heaven. Available at: https://www.showstudio.com/news/jazzelle-zanaughtti-and-princess-gollum-transform-into-3d-avatars-for-appeal-to-heaven.
wongdiffa (2021). all model show the enchnace of 3d avatars. Available at: https://www.veronicawongdiffa.co.uk/investigation-piece.

Bitcoin back above $50,000 as recovery continues. (n.d.). bbc news. Available at: https://www.bbc.co.uk/news/business-58309024 ‌.

Kharpal, A. and Reuters, D.R. (2021). Crypto market tops $2 trillion for the first time in nearly 3 months as bitcoin rallies. [online] CNBC. Available at: https://www.cnbc.com/2021/08/16/bitcoin-btc-rises-above-48000-as-crypto-market-tops-2-trillion.html [Accessed 24 Aug. 2021].

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]]> 2021-08-24 15:06:34 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1693810220 Double Spread NFT 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696874193 To get a better understanding of my topic of technology, the mood board consists of several images that convey the concept. Each image of the Mood board illustrates modernised fashion. As the pattern and design indicate the idea of a designed animated garment, which links back to my article describing how NFT is alternating the fashion infrastructure to a metaverse world of digital fashion. In addition, all images follow the same convention: artificial animated background, bold colors, high innovation in design]]> 2021-08-25 21:43:17 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696874193 Progress of the double spread page 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696874405 After Analysing the pictures, I wanted to have images that have a direct correlation between NFT and Fashion. Therefore the 5 images that I have chosen all have a connection to a luxury brand (Louis Vuttion, Burberry, Gucci, RVLM, Moncler) that operates and interacts with the NFT. Therefore, each image portrays the topic of technology and social which work for hand and hand with the article. It will allow me to explain how the fashion landscape is going digital and more internet savvy leading to a change in is original blockchain]]> 2021-08-25 21:43:32 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696874405 Final 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696875275 As my article is about the emergence of Digital technology I wanted my magazine to adapt to this and present it through its layout. Therefore the images from the previous slide were all included as I have made an interactive slide show which shows all the NFT crypto fashion designs in Luxury brands. The image in the far left corner was an image that best describes the topic as it includes different NFT clothing on avatars which will be used for marketing and advertisement in brands. The fashion landscape is changing technology and society as the interaction between brands and consumers are moving away from its traditional path ]]> 2021-08-25 21:44:35 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696875275 Double Spread Bitcoin 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696932574 The imagery for this double spread, I wanted to demonstrate and introduce Blockchain and Bitcoin and the relationship to fashion. The mood board consists of images that I wanted to present to the reader: a graph and a visual metaphor. The metaphor I wanted to show is how the fashion landscape is changing as consumer methods of payment can change with the development of digital currency. In addition, the graph will be an indication of how the economy is changing due to the development of technology and social desires. ]]> 2021-08-25 22:50:24 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696932574 References 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696933524 Huỳnh, T. (2021). Ở nhà vẫn vui mùa giãn cách xã hội? Hãy thử chơi game của Louis Vuitton. Harper’s Bazaar Việt Nam. Available at: https://bazaarvietnam.vn/louis-vuitton-the-game/ [Accessed 26 Aug. 2021].

GmbH (2021). Luxury fashion houses Louis Vuitton and Burberry dive into the world of NFTs and online gaming. markets.businessinsider.com. Available at: https://markets.businessinsider.com/news/currencies/luxury-fashion-houses-louis-vuitton-and-burberry-dive-into-nft-gaming-2021-8 [Accessed 26 Aug. 2021].

‌Gorman, A. (2021). A virtual steal: the digital Gucci sneakers for sale at $17.99. [online] the Guardian. Available at: https://www.theguardian.com/fashion/2021/mar/19/a-virtual-steal-the-gucci-sneakers-for-sale-at-1799.

Guarda, M. (2021). Luxury fashion businesses are preparing to enter the NFTs party! [online] fashionabc. Available at: https://www.fashionabc.org/luxury-fashion-businesses-enter-the-nft-party/ [Accessed 26 Aug. 2021].

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]]> 2021-08-25 22:51:30 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1696933524 References 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1698910667 Holding hand GIF (n.d.). Transparent Hand Holding - Hand Holding Something Illustrations ... #1693865 - PNG Images - PNGio. [online] pngio.com. Available at: https://pngio.com/images/png-a1693865.html [Accessed 26 Aug. 2021].

Szalay, E. (2020). Become an FT subscriber to read | Financial Times. www.ft.com. Available at: https://www.ft.com/content/5a88e6a8-b72d-48da-9600-7e85eb180a5d [Accessed 26 Aug. 2021].

Chitrakorn, K. (2021c). The cryptocurrency boom: Will luxury jump in? Vogue Business. Available at: https://www.voguebusiness.com/companies/the-cryptocurrency-boom-will-luxury-fashion-brands-jump-in.

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]]> 2021-08-26 17:09:45 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1698910667 Final Double spread 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1698948202 The Final Image :
The format of the article is to suggest the concept of Blockchain, Bitcoin, and Infrastructure. The layout of the article is done in hexagon text blocks, this was done to highlight the blockchain format and system. This highlights how the fashion blockchain is alternating to metaverse reality that will be approaching us]]> 2021-08-26 17:29:18 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1698948202 Final images 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1698972258 After analyzing the mood board. These 3 images will be best suited for my article as they will allow me to connect my text to the image. The metaphor of the hand holding a bitcoin will be illustrating how we as consumers are changing our traditional infrastructure of using bank and credit cards to Bitcoins. The vogue business graph highlight how Bitcoin trend has rapidlyincreased after COVID ]]> 2021-08-26 17:42:42 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1698972258 References 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1699177558
Dazed (2021). Is digital fashion really the industry’s eco-friendly saviour? [online] Dazed. Available at: https://www.dazeddigital.com/fashion/article/53877/1/digital-fashion-clothing-industry-saviour-climate-sustainability-the-sims-avatar [Accessed 26 Aug. 2021].
Bauck, W. (2021). Become an FT subscriber to read | Financial Times. [online] www.ft.com. Available at: https://www.ft.com/content/556efec9-c391-4a40-84a0-76231b4ce065 [Accessed 26 Aug. 2021].

Cox, S. (2021). Why avatar style is the next fashion frontier for fashion brands. [online] We Are Social. Available at: https://wearesocial.com/blog/2021/07/why-avatar-style-is-the-next-fashion-frontier-for-fashion-brands [Accessed 26 Aug. 2021].
Tenor. (n.d.). Animated Avatar GIFs. [online] Available at: https://tenor.com/search/animated-avatar-gifs [Accessed 26 Aug. 2021].

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]]> 2021-08-26 19:49:05 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1699177558 Double spread Avatars 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700560527 For my last double spread article, I decided that I wanted to see how society is being affected by the mass development of technology which has impacted our social interaction and purchase behaviors. The images consist of VR, animated avatars, and digital models ]]> 2021-08-27 09:52:26 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700560527 Final images 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700560921 For the reader to understand my text these images allowed me to communicate how these avatars and VR are affecting our real-life world. One image highlights how Levi collaborated with bitmoji(Snapchat) to appeal to and satisfy Gen Z's audience as they can purchase clothing to dress their avatar. This indicates that the fashion landscape is changing in the way we create revenue as brands have a new opportunity to create profit ]]> 2021-08-27 09:53:05 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700560921 Final 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700561676 2021-08-27 09:54:18 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700561676 Final image 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700591391 2021-08-27 10:33:45 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700591391 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700594260 2021-08-27 10:38:29 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700594260 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700595783 2021-08-27 10:40:40 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700595783 final slide 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700596255 2021-08-27 10:41:07 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700596255 Mood Board Offline Marketing 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700606925 For the offline marketing we had to create a poster for our outside billboard for the store fornt. We wanted the store front to replicate the concept of the store, circus. The idea of a circus is that it has different stores/stalls with different amazing clothing same as circus different acts with different talents. The colours surrounding a circus match Depops prime colours, red.]]> 2021-08-27 10:55:46 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700606925 Final image 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700609800 2021-08-27 11:00:22 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700609800 Final Image 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700609976 After analyzing the images, we wanted to have a red background image of curtains. Closed Curtains indicate a start of a show, therefore having if it at the storefront highlight that this is the beginning, and behind the curtain is a mystery, eg more unknown clothes behind the store front. Depop circus follows the motivation of treasure finding as you need to look through the racks to find your perfect item. To embed the element of a circus and fashion together, the item of a clothing rack and a trapeze line is fairly similar. Therefore we decided that the clothes should be on a trapeze line. ]]> 2021-08-27 11:00:42 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700609976 Final image 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700610136 2021-08-27 11:00:56 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700610136 Online marketing slide 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700617296 For the online marketing, we as the team decided that we should use social media platform, Instagram and Snapchat, to appeal to our targetted audience of Gen Z.After looking into some statistic, its suggest that Gen Z expects a brand to have social interaction on the digital platform in order to be able to connect to the brand. Therefore we decided that we will be using Snapchat, where a filter will pop up when the customer tries to take an image and this is location restricted. ]]> 2021-08-27 11:11:20 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700617296 40093666 https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700617467 As we will need to create a filter for Snapchat, we as a team decided to follow a vintage route as we will use vinyl as one of our main logos on the filter. Depop has a stigma of a vintage attitude as the clothing is a second-hand garment with a fashion style of an old school, Y2K style.]]> 2021-08-27 11:11:32 UTC https://padlet.com/40093666/mfmk0rsnbr7cb9wq/wish/1700617467