Over the last few days me and my group came up with an advertisement for smelly liquid. We all out ideas into it. We made sure that we all done something. This smelly liquid is only for girls.

 The target audience, we picked teen girls just because we are teen girls as well so we would know what kind of things they would like. We through that doing this would be good because when the target audience is getting ready and putting on their make-up they may be watching tv, when they see the smelly liquid they will went to go shopping and buy it. We then made an audience profile for the teen girl. We added in her demographic and psychographic. For her demographic 16-19 years old, female, middle class, white, student and from Essex. For the target her psychographic is that she wants to have fun and wants a boyfriend. She loves shopping and spending money, because she is a teen girl she loves fashion.  she is all about looking and smelling nice. 

The name of are smelly liquid is ‘your dream’. You may why we called it that? Well it’s because she is young and wants to make dreams. Thinking about her older life. Also your dreams are about you as a person. You will see that we coloured it pink. The target audience loves pink and bright colours. The way we wrote it is because it will catch teen’s eyes. 

 

Believe in your dreams this is the slogan for the smelly liquid bottle. We came up with that because young teens should always believe in their dreams. They most likely dreaming about being in a hot country. The reason why we added a picture of a rainfall because it is exotic. The girl is maybe thinking about she wants to go on holiday with her friends or maybe her boyfriend.

We came up with the bottle idea from Nicki Minaj. The bottle is just different its much brighter because teens like bright colours. We came up with a love heart because teens are looking for love. Also it is a 10ml bottle so its lager. The bottle is just eye catching for young girls.

The reason why we came up with a package is because we thought that because the bottle is so bright we should have a bright package so that all of it could just stand out when the young girls are shopping. On the package it will say ‘your dreams’. 

 

Students discount is key for young girls because when they see only £19.99 with student discount they will start to think that is really cheap then they would smell it while they are in the shop and they will then buy it because it is cheaper than over shops. 

 

                 https://www.youtube.com/watch?v=qIVDxL2lgN4 

They target the age groups of Tweens and Generation Y. Generation Y is all about what's new, trendy and value brand names. Tweens who don't have any income, still spend millions of dollars through allowances, earnings, and gifts. Beat by Dr. Dre targets these two age groups the same way, creating a marketing mix that appeals to both, understanding the needs and motives of the segment members.

https://www.youtube.com/watch?v=mcbVomzq1Ig 

We were told to do a 30-minute advert. Me and Miranda choose to do the LED phone case, we then had to make a story board about what kind of shots and angles we was doing to take. Also we had to come up with a scenario. We then got a camera and started filming. Also not a lot of people know about the phone case so that why we choose it. we both took camera home and got different shots and angles. We made guidelines what will help us to make the start. we was both happy to do this object. In the advert we also used emoji and words on the pictures because she never like her pictures until she got the phone case. we planned where we was going to do the shots and then  we had a little check list so that we filmed everywhere we had too.
Aslo when we started to flim we did not really go with the plan we had such as we flim in different steps


DEMOGRAPHY
Age; Youth
Ethnicity; Non-religious
Occupation; Students
Location; London

PSYCHOGRAPHIC
Needs; More comments and likes
Desires; To be on top

People in this city do not like their pictures because they don't like how dark they are, this is why they should buy the led phone case because their pictures will come out better. the case will brighten up your day as soon as you turn it on. Girls can be the queen of insta and boys can be the kings of intsa.  
there is also something very important with this phone case you also save money save money and look prettier bat the same time. 

Before we filmed we planned what we were going to do and where we were going to film, what roles we were all going to have.  Me and Miranda came together to film the remake but first we need to see if we had everything we needed. We got her friend’s little sister to be the actor. When we were filming we had to use a bit of the real one because we did not have a dolly for the end of it. 

I had the role of camera woman 

Ben had control of the sound effects 

Nic was with me helping me film 

Miranda has the role of editing