Creative Journal by Charlotte Culshaw https://padlet.com/c_culshaw98/mf5yofmgnkam Introduction to Digital Media en-us 2018-03-07 01:38:11 UTC 2023-03-18 05:44:25 UTC hello@padlet.com Week 1 | Journal Entry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238967903 I've come to realise how important and relevant digital media is in our everyday lives. We use it everyday and more importantly, we rely on it. There a more forms of digital media than I can imagine and it is a tool that will help me in the media arts industry. 

With respect to Assignment 2 - to create a promotional video for a product or message of my choice - I aim to keep things simple. Having only been given a 30 second time frame to effectively portray a message or convince an audience, it is better to keep a clear and minimal aesthetic to avoid confusion. 

My first task will be to construct a message or identify a product I aim to promote.]]> 2018-03-07 01:40:48 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238967903 Possible Ideas c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968464 1. Restaurant/Fish and Chip Shop
2. Medical check up (GP)
3. Chocolate Bar
4. Student Donation (comedic)
5. Nightclub (student night, discounted drinks)
6. Political video (pro party)
7. Refugee video (boats)
8. Transgender acceptance video
9. Women's pay gap in the workplace
10. Sexual harassment in the workplace
11. Family violence
12. Vegan/Vegetarian informative video
13. Caffeine Addiction
14. Hipsters and Caffeine
15. White privilege / hipsters with arts degrees
16. Anxiety informative video
17. Medicinal Marijuana
18. Safe sex
19. iphone vs samsung
20. Apple vs Microsoft
21. Depop
22. Rolling Tobacco vs. Tailored Cigarettes
23. Environment - wastage, littering 
24. Recyclable Fashion (OPshoping, Salvos, Savers etc)
25. Home grown - growing veggies at home
26. Slut shaming 
27. Menstruation issues - are tampons and pads bad for the environment?
28. Supermarkets - Foodland vs. Woolies
29. Reusable water bottles and coffee mugs 
30. Solar panels 
31. Self love - body image, plus size models 
32. Fuel vs. electronic cars
33. Travel 
32. Technology addiction information video 
33. Dating apps/websites 
34. Zen - [yoga, clean eating, healthy lifestyle] 
35. Setting Spider's free - not killing them 
36. Shellac nail polish vs SNS
37. Effects of Marijuana of teens
38. Cooking at home vs. Takeout
39. Why brushing your teeth is important
40. Do we need to wash our hair or will it clean itself?
41. Noisy neighbours
42. Bicycle riding vs. Cars
43. Storing food in fridges
44. Microwaves vs. Ovens
45. Vinyl (retro music)
46. Shopping online vs. in-store
47. Autism awareness
48. Books vs. ipads and kindle 
49. Classical music (while studying, driving)
50. Women shaving their body hair
51. Ballet (how it helps with posture, other benefits)
52. Creative appreciation in schools
53. Bullying in school and the workplace
54. Depression awareness
55. South Australian Film Industry
56. South Australian Fresh Produce
57. Paperless - less paper, more word doc.
58. Braless - do women need bras?
59. Vaping 
60. Is technology bad?
61. Saving money 
62. Biro Pen vs. the Pencil
63. Makeup cleanser over Makeup remover wipes
64. Putting flowers in vases around the house
65. Homosexual sex education in all schools
66. Sex Ed improvement in schools in general 
67. The Beach vs. The Pool
68. Female empowerment language - "you fight like a girl"
69. Drink driving ]]> 2018-03-07 01:41:45 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968464 Week 2 | Journal Entry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968582 Writing down different possible ideas was tough but I did it. It broadened my sense of creativity and allowed me to really think what I care about. I can't deny some are little silly but experimental nonetheless.

Early on in the list I thought of Recyclable Fashion and how the concept is relevant and so, so important to the world. I feel my generation especially identifies with it as it's made a distinct mark in pop culture. Although my generation is often criticised - mainly by the ones before it - one thing we are good at is being somewhat aware of our doomed environment. You can call us narcissistic with our selfies and social media profiles, but the gift of technology and google has allowed quick knowledge and quicker change. 

Let's face it. Our current environment isn't the greatest. With the increase of people, demand and waste, the more climate change is REAL. The earth is heating up and we are to blame.There are so many aspects to a healthy environment - not just scitech jargon we hear on the ABC. There are steps everyday people can take to improve the world and minimise waste and destruction. 

Recyclable Fashion is an easy and fun first step to this. It isn't overly life changing - such as veganism - and there is the 'cool factor' to it that is so attractive. I'm surprised at how much information I have already found on the subject. ]]> 2018-03-07 01:42:17 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968582 Recyclable Fashion c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968773 I would like to promote the ethical and environmental benefits to op-shopping. I will use second hand stores such as Savers, Salvos and/or Vinnies as my subject.

What are the benefits?
  • Buying second hand clothing and goods is recycling 
  • It keeps stuff out of the landfill
  • It saves LOTS of money
  • It doesn't support the unethical sweatshops 
  • It's really trendy AND cool 
  • Most second hand stores support charity work, and you buy from there so technically you support charity work
  • Op shopping develops a sense of creativity, patience and gratification - it deters from capitalism
  • Donating is important too! What once looked great on you can now look great on someone else. 
]]> 2018-03-07 01:43:18 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968773 12-25 year-old people c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968892
I will use 15-19 year old skateboarding guys and girls in my promotional video but aim to reach out to all 'young' people. I feel my target audience will be easier to persuade as younger generations tend to be more environmentally conscious. The style of my video will also be more appealing to younger people with respect to the overall humours 'bit' that will carry my message.  ]]> 2018-03-07 01:44:02 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238968892 Some Light Reading c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238969084 https://www.mamamia.com.au/10-great-reasons-to-op-shop/

https://www.smh.com.au/lifestyle/fashion/sustainable-style-what-happens-to-the-clothes-you-donate-to-opshops-20170328-gv8hgl.html

http://www.abc.net.au/btn/story/s4296314.htm

]]> 2018-03-07 01:44:59 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238969084 Inspiration | Videos c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238969291 https://youtu.be/JS3CbSKC4c0
[Salvos Stores Australia online commercial, 2015]

https://youtu.be/t2j4hsQdMs0
[ Emma Watson, Met Gala Recycled Dress, 2016]



]]> 2018-03-07 01:46:05 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238969291 Formulate a Question c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238971927 It what ways has sustainable fashion helped or changed the way buy?


]]> 2018-03-07 01:59:32 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/238971927 Week 3 | Journal Entry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241174498 This week I learned how to code HTML. This was a useful task in helping me with my website for assignment 3. Although difficult at first, once I understood the codes it was easy to manoeuvre. ]]> 2018-03-13 01:30:02 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241174498 ECO FRIENDLY c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241687801 https://www.sustainablefashion.com.au/pages/about-us

http://www.greenstrategy.se/sustainable-fashion/what-is-sustainable-fashion/]]> 2018-03-14 01:49:00 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241687801 7 forms of sustainable fashion c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241689638 1. On Demand & Custom Made
2. Green & Clean
3. High Quality & Timeless Design
4. Fair & Ethical
5. Repair, Redesign & Upcycle
6. Rent, Loan & Swap
7. Secondhand & Vintage

]]> 2018-03-14 02:00:43 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241689638 A better industry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241690210 All seven steps still aim to promote a more environmentally, socially and ethically conscious production and consumption towards a sustainable industry. 

However, ideally every new garment should be made and consumed by each of the 7 steps. 

Although this is ideal, not all forms suit each person, and we would rather see someone taking on at least some of the forms. ]]> 2018-03-14 02:04:29 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241690210 Luxury Brands vs. Sustainability c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241691334 2017: mass production is the cheapest and easiest it's ever been. 

Voting power: consumers are beginning to steer away from fast fashion and moving to support local, ethical and higher quality brands. 


]]> 2018-03-14 02:12:44 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/241691334 Sustainable Fashion : Past, Present and Future c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/243964941 Farley Gordon, J & Hill, C. 2014, Sustainable Fashion: Past, Present and Future, first edition, Bloomsbury Publishing, London

With a focus on the fifth chapter; Labour Practices, this book delves into the history of treatment towards garment factory workers. It has allowed me to gain a better understanding of the message I am to promote, and presented useful facts I can further use to convince my target audience.  

]]> 2018-03-20 12:38:56 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/243964941 The Fundamentals of Advertising c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/244313714 Wilmshurst, J; Mackay, A; Incorporated Society of British Advertisers. 1999, The Fundamentals of Advertising, second edition, Butterworth-Heinemann, Boston

This book summarises the basic principles of advertising. With respect to  part three; how advertising works in detail, the source was useful in understanding the structure of an advertisement, and what the most effective techniques are in making a 'good' advert. ]]> 2018-03-20 23:45:40 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/244313714 Week 4 | Journal Entry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/244339586 This week we used mind-mapping to help us with creative problem solving. I found the exercise fun and fairly easy, as the moment you start with one idea the others will flow naturally. We used the what, where, when how and why to help us kick-off. ]]> 2018-03-21 02:10:33 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/244339586 MIND MAP c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/246725971 2018-03-28 00:37:37 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/246725971 Colour and Font c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/246744096 2018-03-28 02:23:59 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/246744096 Week 5 | Journal Entry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249491630 This week I created a logo and selected colours to promote my message. I chose green as it is associated with the environment and mainly orange because it contrasts with green in addition to capturing the eye of people. 

I called my message or company, 'second' to promote second hand clothing and used colour to highlight 'eco' in the word. I also added a tag line, 'sustainable fashion is the future' as it is a great correlation to the subject of my video and my target audience. ]]> 2018-04-08 05:58:14 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249491630 The Journal of Brand Management c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249523754 Hynes, N. 2009, The Journal of Brand Mangement: 'Colour and meaning in corporate logos: an empirical study', Department of Marketing, Universtiy of Strathclyde, Glasgow

This source was useful in that he discussed the important relation between colour and advertising. How colour of corporate logos play a role in 'imparting information, creating lasting identity and suggesting imagery of symbolic value'. It has helped me understand how different colours manipulate different views for different audiences. Especially with how to entice my audience with an everlasting message that they will remember. ]]> 2018-04-08 12:27:55 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249523754 Week 6 | Journal Entry c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249524726 In finalising our work for this week, we focused on writing a treatment outlining the form of our promotional video. 

This was a really helpful and useful task as it provided a detailed plan for how I am going to shoot my video. 

I've also found three videos that have inspired me stylistically for my video. 

Finally, I have considered aspects of my video that will help me convey my message clearly. Whether I'd like dialogue, music, voice over or sound effects will make my video sound more professional, in addition to relaying my message better. ]]> 2018-04-08 12:38:54 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249524726 Video Inspiration i c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249527654 Bupa Commercial

I wanted to focus on the voiceover of this commercial. An 'omniscient' voiceover is an informative and considerably convincing tool used in advertising. It helps get inside the 'heads' of the target audience and still holds the visual aspects of the advert highly for the viewer. ]]> 2018-04-08 13:08:42 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249527654 Video Inspiration ii c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249528438
Hungry Jacks Commercial
This commercial inspired the sense of humour of my video. With a similar target audience, I wish to use satire as a way to 'level' with my audience. Sincerity will further help convey my message and will make it more believable for my target audience. ]]> 2018-04-08 13:16:40 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249528438 Video Inspiration iii c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249529643 Carlton Draught Commercial 

Combined with voiceover, I wish my commercial to be entirely or at least in part slow-motion. It ads to the sense of humour I am aiming for and this advert depicts that perfectly. ]]> 2018-04-08 13:26:58 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249529643 Sustainable Fashion is the Future c_culshaw98 https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249641453 A low angle shot of the big, red ‘Savers’ store opens the video. We hear the busy and familiar sound of clothes hangers scraping along metal racks. We then cut to a young, fashionable skater boy, focused on finding the perfect teeshirt.

An omniscient voice speaks to him, Ned, asking him why he shops second hand. He responds with why; that it is fashionable, and she proceeds to recite the long list of other benefits. 

We cut to a montage of Ned and his skater friends trying on different outfits in the changing rooms. This is in slow-motion. Cutting back into a normal speed, a friend runs over and yells that there is a sale on down the road at the Salvation Army Store. 

The boys pause, look at each other, and run out of the shot. The last shot is of the boys skating away, and then it fades into orange and shows the logo of the message - ‘sECOnd, sustainable fashion is the future’. 
]]> 2018-04-09 04:28:54 UTC https://padlet.com/c_culshaw98/mf5yofmgnkam/wish/249641453