RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic American heritage, and to cultivate responsible innovation.

Launched in Downtown Los Angeles in 2014 by Sean Barron andJamie Mazur, RE/DONE started with a simple idea of taking the old and making it new again, bringing the revolutionary concept of up-cycling to the forefront of the industry

• RE/DONE manufactures much of its denim in Los Angeles, working with ethical production facilities that meet labor and safety standards.

• The brand values transparency, with a supply chain that supports fair labor and domestic job creation.

In 2014, RE/DONE began with the original concept of upcycling vintage Levi’s into modern fits, employing preloved raw goods to create brand new styles while extending the life of stagnant stock. Each style is reconstructed by hand and is meant to stand the test of time. RE/DONE sources their vintage Levi’s from raghouses around the United States, handpicking each pair, buying thousands of discarded jeans at once. The production of RE/DONE | Levi’s styles use no water aside from the initial sanitization process of raw goods.

• Known for upcycling vintage Levi’s, RE/DONE’s model avoids new fabric production and extends garment life—reducing water, chemical, and energy use.

PLANET:

In 2019, RE/DONE completed a complete overhaul of their packaging and trim and replaced all hang tags on garments with versions made from 100% recycled, and recyclable, cardstock. Additionally, all plastic poly bags used to individually wrap garments were overhauled and replaced with biodegradable versions made from corn.

PRICE/PROFIT:

Their value comes from vinatge-remade jeans that can be seen to be sold at premium prices, and prove profitabilty through sustainabilty and circularity. There collabs also help this such as levis, hanes etc. 

AG hopes the project can be a model for the entire denim industry in the future: “There is a responsibility for big companies with large manufacturing programs to step up and adopt more eco-friendly processes,” Samuel Ku, AG’s president and creative director, said in a release. “It takes wide-scale investment and adoption to really move the needle in terms of impact, as well as drive down the costs of sustainability so that we can see it become the new norm for all brands.”

PEOPLE:

• AG Jeans owns and operates vertically integrated factories in Los Angeles, giving them direct control over worker conditions and wages.

• Emphasizes worker safety, transparency, and fair labor through in-house production instead of outsourcing.

  
  

PLANET:

• invested in eco-friendly technologies, including Ozone washing, laser finishing, and water recycling systems that reduce water consumption by up to 95%.

• Introduced the AGood Karma initiative to implement solar power, recycled fabrics, and biodegradable packaging.

AG’s decades of progressive experience have led to industry-wide adoption of environmentally conscious design and construction including Ozone technology, laser finishing, solar energy, and water recycling.

PRICE/PROFIT:

AG Jeans is an  Apparel related company based in California with 641 employees and an estimated revenue of $140.5M by CompWorth.

https://compworth.com/company/ag-jeans

• AG Jeans has 641 Employees

• AG Jeans grew their employee count by 5% last year.

As a progressive luxury brand, Stella McCartney has always looked to the future. 

We strive to create the most beautiful and desirable products with the least impact on our planet. Our conscious values are the leading inspiration behind our products and innovations.

We are pioneering a conscious luxury mission to create fashion that does not compromise on desirability or sustainability and that holds us accountable to our values. 

MATERIALS:

Hydefy: Fungi-based, vegan alternative to leather

Hydefy is an animal-free, planet-friendly and vegan fungi-based textile making its fashion industry debut, taking the shape of our new Ryder bag at the Stella McCartney Summer 2025 runway show.

BioCir® Flex

Discover how BioCir® Flex, a non-toxic, compostable and biobased alternative to conventional plastics benefits both people and planet. 

At Gucci, we are moving forward into the coming decades with an ongoing commitment to reinforce our culture of purpose, demonstrating our values through innovative pathways towards social and environmental sustainability. 

Powered by creativity and collaboration, we are reducing our environmental impact and helping to protect nature, while supporting people’s rights and championing inclusivity and respect,

These environmental targets are not just about reducing our impacts as much as we can, they are also about creating sustainable supply chains so that we can help protect and restore nature for the future.

Developing new eco-friendly sourcing solutions, raw materials and processes by applying disruptive innovation.

Maintaining 100% renewable energy in accordance with the RE100’s guidelines after achieving this objective in 2022.

Minimizing the impacts across our value chain, starting from raw material production

Materials:

Eco-friendly leather:

Gucci is taking a very strategic approach for all the raw materials found in its collections: from adhering to our ambitious standards, which ensures sustainable sourcing and processing, to innovating new solutions where we need them the most. Leather is no exception.

Guaranteeing the ethical treatment of people working in the supply chain

Avoiding the degradation and destruction of natural ecosystems

Plastic free:

We have since launched various programmes to minimize our plastic consumption and we are constantly looking for new ways to further reduce it. 

Bottega Veneta products are made to last for generations, with an uncompromising approach to durability and quality. As such, sustainability is intrinsic to our history and our values.

we uphold the highest sustainability standards in the luxury industry.

 Our commitment is to prioritize value over volume and to decouple economic growth from material usage, embedding our vision of modern and responsible luxury, with Made in Italy savoir-faire at its hea

Brands have a strategic opportunity to invest in biomaterials and bio-fabrication to reduce waste and promote circular production and consumption, while also reducing costs and improving business resilience. By 2027, circular business models will create new revenue streams, giving brands a competitive edge and delivering profitability and resilience superior to linear systems: 73% of global business leaders expect circular strategies to improve their revenue (World Economic Forum). By 2050, a circular economy could create a net financial benefit of $108.5bn per year by reducing waste through sustainable practices (United Nations Environment Programme)

Geraldine Vallejo, Kering sustainability programme director, supported this notion of sharing knowledge and innovation: “If you only focus on your own efficiencies you’re missing the point.” Kering has implemented the Clean by Design programme.

• This strongly indictes that in order to be transparent, we must focus on showing the consumer we acknowledge our mistakes, and we can even turn these mistakes into a marketing tool, this would build an emotional bond with the consumer and show transparency.

• Although garment materials and colour ways are contrasting, we can take inspiration from aesthetic, silhouettes, and old money style combined with a modern twist.

• The types of garments they produce could influenced the form of Seyages designs as although Seyages designs are fluid, and Benzoni's are structured, it could show potential for an extended line in the future of where fluidity meets structured designs.

Packaging & Trims ​

• Nilorn have a small supplier bases, with high packaging reduction, including care labels with information. ​

• These may include barcodes ​

• Digital Product Passports, France already has enrolled this packaging initiative – this is a strong brand ethos for Seyage because it shows Parisian luxury brands dominate the field of progressive packaging and sustainability. - By scanning it you are able to look at the garment's history 'birth of the garment.'​

• Logical approach because it travels with the garment through its life, in comparison to packaging which is disposable. ​

• Clients are looking to DPP's as a marketing tool, very transparent and make sures brands are selling products matching to their ethos. ​

• The ink for the QR Codes last 50-200 washes. ​

• So far the initiative of DPP's are printed on to soft materials thermally. ​

• Scan = access to colourways , promotions = this leads to dynamic future design aspects. ​

• Financially - inexpensive - due to buying companies feeding into the idea and has overall become a cheap oroduction for DPP's. ​

• Prevents brands from lying. ​

• Wholesaler direction - if our garments are through second hand materials without a DPP, ask them which mill and fabric they use. ​

• By 2030, a full development of DPP's should be enrolled into Europe - progressive economy ​

• We could take polyester garments – recycle into labels.

- In 2021, an eMarketer study  of social media preferences in Gen Z adults forecast that Snapchat would be the platform with the most monthly logged-in users of that age in 2022 (45.5mn), followed by TikTok (41.4mn) and Instagram (37.3mn).

• This suggests for our consumer 1 (gen -z) we should be pivoting our marketing focus and social presence on TikTok & Instagram.

• millennials still spend an average of 2hrs 34mins per day on social, according to GlobalWebIndex.

•