promo journal by Johnson, Zac Dylan - johzd001

initial thoughts and options for promo video

johzd001 — 2023-04-03 08:37:53 UTC

my initial thoughts on this task is that i think it could be a fun experience, coding and coming up with something to make a promotional video on sounds very appealing to me as I really enjoy filmography and all sorts of creative things. After a lot of thought I came up with what I wanted to make a promotional video of, and that is Ziggy Studios. its a film studio that I came up with on a prior assignment for a different course and I thought it could be fun to bring it back for this assignment. since i know what i want to be doing the assignment on, all i have left to do is think of 79 other potential candidates, since i dont know many groups or companies that i would enjoy making a promotional video on, my list includes a fair few fictional companies and groups.
1. Ziggy Studios
2. Bliss (my sisters busking duo)
3. fictional dog shelter
4. fictional dog social media
5. fictional dog idle game group
6. fictional dog mmo game group
7. fictional dog first person shooter group
8. fictional dog care group
9. fictional pet day care
10. fictional dog themed apparel
11. fictional dog themed party things
12. fictional dog themed hats
13. fictional dog themed toys
14. fictional cartoon dog tv show group
15. fictional action dog movie group
16. fictional autistic fitness group
17. fictional disability training group
18. fictional drug rehabilitation center
19. fiction alcohol rehabilitation center
20. fictional fire brigade community
21. fictional game show
22. fictional reality tv show
23. fictional animated reality tv show (like total drama island)
24. fictional book publishing company
25. fictional book store
26. fictional games store
27. fictional video game store
28. fictional hardware store
29. fictional engineering company
30. fictional law firm
31. fictional suicide prevention helpline
32. fictional real estate agency
33. fictional board game
34. fictional card game
35. fictional computer brand
36. fictional phone brand
37. fictional mattress shop
38. fictional fabrics shop
39. fictional school supplies shop
40. fictional furniture shop
41. fictional clothes brand
42. fictional watch brand
43. fictional jewelry brand
44. fictional tv brand
45. fictional novel series
46. fictional manga series
47. fictional anime series
48. fictional light novel series
49. fictional suitcase brand
50. fictional flight agency
51. fictional toy store
52. fictional figurine brand
53. fictional games console
54. fictional deodorant brand
55. fictional poster store
56. fictional bug inspectors
57. fictional plumbers
58. fictional cinema franchise
59. fictional fast food chain
60. fictional restaurant chain
61. fictional snowboarding brand
62. fictional gym chain
63. fictional cooling brand
64. fictional fridge brand
65. fictional speaker brand
66. fictional cigarette brand
67. fictional car brand
68. fictional motorbike brand
69. fictional BMX brand
70. fictional bike camp
71. fictional light store
72. fictional blinds store
73. fictional orthodontist
74. fictional glasses brand
75. fictional shoe brand
76. fictional headset brand
77. fictional headphone brand
78. fictional kitchen appliance store
79. fictional lingerie store
80. fictional music store

target audience

johzd001 — 2023-04-04 10:48:33 UTC

my target audience for the promotional video is men or women within the creative sphere, 18-26 roughly, as I suspect they would be the main demographic to view the video. Based on the subject of the promo, people in the creative sphere would have the most to gain by watching it, therefor I believe they would be the main consumer of said promo.

bibliography

johzd001 — 2023-04-04 10:55:49 UTC

Brijesh Mishra, Which font do you choose for your brand??. Available from: . [March 26, 2018].

i used this source to figure out which font would be the best option for the target audience that i had decided on. it accurately gave me multiple different choices based on different circumstances so i found it highly useful.

Maria Waida, Mind Maps: How-To Guide With Examples, available from [April 22, 2022]

i used this source as to learn more about mind maps, their benefits and how to create one. i found it really useful as i had to plan out what i wanted my video promo to be and a mind map is an extremely efficient way of creating a successful plan, weighing up the pros and the cons of each decision.

Marketing Evolution, steps to find your target audience, available from [July 20, 2022]

this source was used to identify and plan out my approach towards the target audience that i would mainly be getting attention from. this is quite useful as without knowledge of the target audience i would be left in the dark about who i should be gearing the video promo towards, so with the given information about how to identify said target audience i was able to accurately influence the reactions of the viewer and pique their interest.

font choice

johzd001 — 2023-04-04 10:57:07 UTC

according to Brijesh Mishra (Brijesh Mishra, 2018, which font do you choose for your brand) a 'Serif Font' would be the best choice for the brand as it is a creative but traditional and respectable typeset. The most common example of a serif font is times new roman which is incredibly popular. Considering my target audience being people in the creative sphere, using a serif font would be ideal as it is highly recognizable (especially times new roman which I will most likely be using) and promotes respectability as well as security. The most popular uses of serif fonts would be "Sony", "Rolex" and "Jack Daniel's" among a lot of other massive brands. Considering this I will be using a serif font for the title/branding of the promotional video.

Promo example no. 1

johzd001 — 2023-04-04 13:29:52 UTC

I really like this style of trailer, the high octane music with the quick transitions between scenes, so I will potentially replicate this in my promo video for Ziggy Studios. I have included another promotional trailer from the same movie as a separate example as it gives off a different vibe entirely. I aim to use both of these examples as a baseline, picking different qualities from both of them to invest into my own promotional video.

Promo example no. 2

johzd001 — 2023-04-04 13:32:26 UTC

this is a promotional trailer from Akira, a different trailer from the one that i have already used, however it is in a completely different style, I love the methodical and almost creepy approach of this trailer and I plan on blending elements from this trailer and the example no. 1 together to make something new and interesting.

Promo example no. 3

johzd001 — 2023-04-04 13:53:05 UTC

The vibe of this trailer is completely different from the other two aside from that it is high octane and fast paced, which accurately reflects the contents of the movie. I really like the style of the music coming in at interesting moments that match the vibe of the trailer, it really gabs the viewers attention with the cuts to text and back to footage, I plan on using that technique in my own promotional video.

mind map

johzd001 — 2023-04-06 08:11:15 UTC

this mind map displays my thought process when creating the style of the video promo. I started with 4 main ideas and then developed them with their benefits from there. I didn't think of the cons too much as the main thing I wanted to focus on was the benefits of each individual aspect as to decide which one I would prefer for my approach. The approach will be based off of my creative thinking that was shown in the mind map and I believe with a mixture of the elements listed I will be able to grab the attention of the viewer and gain supporters for the 'business'

message

johzd001 — 2023-04-06 08:47:45 UTC

i aim to promote the message that creativity comes in waves and that being creative and creating different types of media is an easily achievable goal. the fact that i am one person able to achieve these things is a message to all of those people who have doubt within themselves that they can't achieve things like this, that they can indeed achieve the ability to create interesting and creative concepts.