• What is the business about?

• What challenges did the entrepreneur face?

• What motivated them to start the business?

Key Success Factors Mapping
Students fill in a worksheet that includes:

• Entrepreneur’s background

• Product/service innovation

• Customer engagement

• Marketing strategy

• Problem-solving examples

• Use of local context or resources

Group Sharing
Each group presents 3 key takeaways from the case

1. Name. Type of business

2. 
   

1. Joe Mala - Food industry

2. PaeOuin (แป๊ะอ้วน) - Food industry

3. KroaSibLo (ครัวสิบล้อ) - Food industry

2ครัวปะหยัด (restaurant )

3de van cuisine (restaurant)

2.Yubyup. Type : Boardgame

3.Durianism. Type : Restaurant

2 พี่ ร้านคาเฟ่บอร์ดเกม

3 พี่ ร้านหมูกระทะในหาดใหญ่