https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m Evaluate Ketchup packaging design on sensory liking and willingness to purchase (WTP).   en-us 2020-11-19 12:26:51 UTC 2026-02-21 00:56:21 UTC hello@padlet.com msgilsenannnn https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981178645 2020-12-02 18:41:28 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981178645 msgilsenannnn https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981181811 2020-12-02 18:42:07 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981181811 msgilsenannnn https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981186716 2020-12-02 18:43:08 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981186716 msgilsenannnn https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981192579 2020-12-02 18:44:20 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/981192579 g00353517 https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983405389 Chef - The colours are very dull the darker blue against the dark red sauce, I like the green banner and bright red tomatoes it stands out, but it’s clear what it is, however the ingredients look cluttered it’s hard to read 
Heinz is nice and bright, brand stands out well, clear and concise simple but effective with 57 varieties, the back is well structured easy to understand ]]> 2020-12-03 12:35:56 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983405389 broderick_livia https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983407319 This has a very bright looking red colour. The white is very contrasting beside it but I think the packaging is a bit too plain for my liking.

Chef:
This is more of a luxurious product. The name matches well with the illustration on the bottle, the little picture of the chef. Royal blue compliments the deep red colour of the ketchup.]]> 2020-12-03 12:36:47 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983407319 https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983408308 The chef bottle us darker and harder to read, it also seems to promoting the brand chef more than the product. Compared to Heinz where tomato ketchup stands out more than the brand name. The use of red and white is also very eye catching]]> 2020-12-03 12:37:12 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983408308 g00367740 https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983411159 The red on both is flashy and eye catching the logo is a bit clearer on the chef one because it’s the only font in yellow, the brand stands out, font on both isn’t hard to read on the front the back is a bit cluttered because they’re smaller words and are harder to read ]]> 2020-12-03 12:38:26 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983411159 https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983411889 The Heinz packaging looks more eye catching to be because of the color, and the bottle shape]]> 2020-12-03 12:38:45 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983411889 https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983415262 If I go to the store I won’t really get this ketchup because it won’t catch my color as much, I’m not a fan of the dark color of the ketchup it looks more like bbq sauce than ketchup ]]> 2020-12-03 12:40:15 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983415262 https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983438909 the Heinz ketchup looks more shiny in appearance and the color is more brighter than the chef one.

]]> 2020-12-03 12:49:55 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/983438909 msgilsenannnn https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/997361152 2020-12-08 08:52:10 UTC https://padlet.com/msgilsenannnn/mc8jo51o2d6wpi8m/wish/997361152