Alcordo, Bianca (absent)

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

Caña, Shekinah (Absent)

Dela Cruz, Matt

Joguilon, Lemuel (Absent)

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Bugna, Nico Angelo

Del Mundo, Jaira Moira

Escaño, Jovel Mae

Garcia, Julianne Lois

Pangilinan, Jared Reine

Talusig, Hannahrose Pauline

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen (absent)

ft. Cartera, Venice Anne Cordero (Group 6)

Alcordo, Bianca

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

Nico Angelo I. Bugna

Julianne Lois Garcia

Jaira Moira Del Mundo

Jovel Mae C. Escaño

Jared Reine Pangilinan

Hannah Rose Paulin Talusig

Caña, Shekinah (Absent)

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen (absent)

Brondo, Bryan

Cartera, Venice

Cervantes, Reign

Fragata, Raine

Lastimado, Charles

AZANZA, Ehra Gabrielle

LABAYNO, Ashley

LUCAS, Kim Angelo

MENDIOLA, Blessed Oliver

PIO, Stephanie Nicole

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

Bugna, Nico Angelo

Del Mundo, Jaira Moira

Escaño, Jovel Mae

Garcia, Julianne Lois

Pangilinan, Jared Reine

Talusig, Hannahrose Pauline

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

https://time.graphics/period/630194

https://www.britannica.com/topic/papyrus-writing-material#:~:text=The%20ancient%20Egyptians%20used%20the,extensively%20in%20the%20Roman%20Empire.

https://www.britannica.com/place/Chauvet-Pont-dArc

https://www.history.com/topics/ancient-middle-east/hammurabi

https://geology.com/articles/petroglyphs.shtml#google_vignette

https://www.britannica.com/topic/radio

https://www.merriam-webster.com/dictionary/telephone

https://dictionary.cambridge.org/us/dictionary/english/film

https://www.collinsdictionary.com/dictionary/english/television

https://www.merriam-webster.com/dictionary/typewriter

https://www.wired.com/gallery/best-kindle/

https://www.techradar.com/best/best-cloud-document-storage

https://bitcoin.org/en/faq#:~:text=What%20is%20Bitcoin%3F,like%20cash%20for%20the%20Internet.

Brondo, Bryan

Cartera, Venice

Cervantes, Reign

Fragata, Raine

Lastimado, Charles

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

Caña, Shekinah

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Caña, Shekinah

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Brondo, Bryan

Cartera, Venice

Cervantes, Reign

Fragata, Raine

Lastimado, Charles

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Brondo, Bryan

Cartera, Venice Anne

Cervantes, Reign Michaella

Fragata, Raine Julianne

Lastimado, Charles Glenn

Caña, Shekinah

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Caña, Shekinah

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

Brondo, Bryan

Cartera, Venice

Cervantes, Reign

Fragata, Raine

Lastimado, Charles

⋆✮ MEMBERS ✮⋆

BUGNA, Nico Angelo

DEL MUNDO, Jaira Moira

ESCAÑO, Jovel Mae

GARCIA, Julianne Lois

PANGILINAN, Jared Reine

TALUSIG, Hannahrose Pauline

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

⋆✮ MEMBERS ✮⋆

BUGNA, Nico Angelo

DEL MUNDO, Jaira Moira

ESCAÑO, Jovel Mae

GARCIA, Julianne Lois

PANGILINAN, Jared Reine

TALUSIG, Hannahrose Pauline

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

BUGNA, Nico Angelo

DEL MUNDO, Jaira Moira

ESCAÑO, Jovel Mae

GARCIA, Julianne Lois

PANGILINAN, Jared Reine

TALUSIG, Hannahrose Pauline

Bragado, Celine

Esplanada, John Patrick

Nonato, Japhet

Pondang, Princess Lorraine

AZANZA, Ehra Gabrielle

LABAYNO, Ashley

LUCAS, Kim Angelo

MENDIOLA, Blessed Oliver

PIO, Stephanie Nicole

Caña, Shekinah

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Brondo, Bryan

Cartera, Venice Anne

Cervantes, Reign Micaella

Fragata, Raine Julianne

Lastimado, Charles Glenn

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

BUGNA, Nico Angelo

DEL MUNDO, Jaira Moira

ESCAÑO, Jovel Mae

GARCIA, Julianne Lois

PANGILINAN, Jared Reine

TALUSIG, Hannahrose Paulin

Caña, Shekinah

Dela Cruz, Matt

Joguilon, Lemuel

Mateo, Kirsten

Moya, Jaimee

Tamundong, Xania

Brondo, Bryan

Cartera, Venice

Cervantes, Reign

Fragata, Raine

Lastimado, Charles

Brondo, Bryan

Cartera, Venice

Cervantes, Reign

Fragata, Raine

Lastimado, Charles

Bianca Alcordo

Celine Bragado

John Patrick Esplanada

Japhet Nonato

Princess Pondang

Del Mundo, Jaira Moira L.

Escano, Jovel Mae C.

Garcia, Julianne Lois D.

Pangilinan, Jared Reine F.

Talusig, Hannahrose Pauline S.

Azanza, Ehra Gabrielle

Labayno, Ashley

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Pio, Stephanie Nicole

Advincula, Vienna Li Calderon

De Onon, Kenji Lois Galvez

Divina, Jimrex Ragoro

Noguera, Matthieu Achay

Villaruz, Marielle Lamsen

Submit a digital copy only, you may use any editing software to create your poster.

File name format: SECTION-GROUP#-Surname1_Surname2_Surname3_Surname4_Surname5_Surname6

Submit your video files in 4K resolution and MP4 file format through this link:

https://drive.google.com/drive/folders/1eTXW1MjEgYg1D4chHAcB1nSaimZyrCKR

Note:

• I will check your outputs as part our performance task and select qualified videos to be submitted as an entry.

• I will be in charge of submitting and registering your entries for the said contest.

Fragata, Raine Julianne L.

📌Members:

Advincula, Vienna Li

Del Mundo, Jaira Moira

Divina, Jim Rex

Pondang, Princess

Leader:

-Julianne Lois Garcia

Members:

-Kenji Lois De Onon

-Kim Angelo Lucas

-Marielle Villaruz

-Blessed Oliver Mendiola

Alcordo, Bianca

Caña, Shekinah

Cartera, Venice

Escaño, Jovel

Labayno, Ashley

Mateo, Kirsten

Bragado, Celine

Joguilon, Lemuel

Moya, Jaimee

Nonato, Japhet

Pio, Stephanie

Nico Angelo I. Bugna

Xania B. Tamundong

Charles Glenn Lastimado

Bryan B. Brondo

John Patrick Esplanada

(˚ˎ 。7 Azanza, Ehra Gabrielle

|、˜〵 Cervantes, Reign Micaella

じしˍ,)ノ Dela Cruz, Matt Joeffrey

Noguera, Matthieu

Talusig, Hannahrose Pauline

Submit your work within the day (March 3, 2025)

Make sure to include your group number and members when posting.

GROUP 1 - [BEARBRAND] https://www.youtube.com/watch?v=yxaUkVUp7M8

GROUP 2 - [EVER READY] https://www.youtube.com/watch?v=x0T66vptIJQ

GROUP 3 - [CHARMEE] https://www.youtube.com/watch?v=avLzaZAbm1A

GROUP 4 - [DOWNY] https://www.youtube.com/watch?v=r4Y0LUXEdGc

GROUP 5 - [VIVO] https://www.youtube.com/watch?v=zM2lt6264Vs

GROUP 6 - [FOOD PANDA] https://www.youtube.com/watch?v=a7SaDZSbV1k

Advincula, Vienna Li

Del Mundo, Jaira Moira

Divina, Jim Rex

Fragata, Raine Julianne

Pondang, Princess Lorraine

-Julianne Lois Garcia

-Kenji Lois De Onon

-Kim Angelo Lucas

-Marielle Villaruz

-Blessed Oliver Mendiola

Alcordo, Bianca

Caña, Shekinah

Cartera, Venice

Escaño, Jovel

Labayno, Ashley

Mateo, Kirsten

Bragado, Celine

Joguilon, Lemuel

Moya, Jaimee

Nonato, Japhet

Pio, Stephanie

Bragado, Celine

Joguilon, Lemuel

Moya, Jaimee

Nonato, Japhet

Pio, Stephanie

Bryan B. Brondo

Nico Angelo I. Bugna

Charles Glenn Lastimado

John Patrick Espalanada

Xania B. Tamundong

Advincula, Vienna Li

Del Mundo, Jaira Moira

Divina, Jim Rex

Fragata, Raine Julianne

Pondang, Princess

ELEMENTS:

1. Sound Effect

The Vivo Commercial utilized sound effects to convey the message of their advertisement. In the audio, sound effects of Christmas bells, children laughing, and choir singing could be heard in order to interpret the sounds that Stephen Curry was describing. Through the sound effects, we are being immersed into the commercial and we feel more connected as those sound effects are the familiar sounds of Christmas. It made us more engage to listen to the information being said about the product.

2. Music

From the commercial, the song, “We Wish You A Merry Christmas” was played. This is a popular song during the holiday season which also matches the theme of the commercial since it aims to target the “Vivo Christmas” spirit. Therefore, using a familiar and popular song that can be recognized by many will be an effective way of getting engagements from the listeners and consumers. Additionally, the instrumental for “Jingle Bell Rock” also a popular tune was utilized towards the end of the commercial where Stephen Curry was informing about the product. This is an effective way of keeping the attention of the audience.

PRINCIPLES:

1. Mixing

The commercial ensures that different sound elements such as background music, sound effects, and dialogue are distinct and well-balanced. The sound effects, like family laughter and children singing, are kept separate from the man’s voice to maintain clarity and highlight the message. Toward the end, when "Jingle Bell Rock" plays simultaneously with the man's voice, the background music is carefully mixed to avoid overpowering the dialogue. This ensures that the message remains clear and easy to understand. The man’s voice is also clear and emphasized, making the advertisement digestible and ensuring the product's message is delivered effectively.

2. Transition

The commercial smoothly shifts between different sound elements, such as laughter, singing, and the Christmas instrumental, to maintain a natural and engaging flow. When the product is introduced, the transition to "Jingle Bell Rock" signals a shift in focus, subtly emphasizing Vivo without making the change too abrupt or distracting.

3. Pace

The commercial maintains a well-structured pace, ensuring a smooth flow from one element to the next. At the start, the pacing is warm and inviting, with sounds of family laughter, children singing, and Christmas instruments creating a cozy, festive atmosphere. As the commercial progresses, the transition to "Jingle Bell Rock" when introducing Vivo subtly increases energy, making the message more engaging. Overall, the pace is well thought out, it goes from calmer tone to climax.

GUIDE QUESTIONS:

1. The Vivo commercial effectively communicated its product benefits by marketing and associating itself as a phone used with positive emotions and experiences. The brand explains its ability to capture clear selfies, highlighting its 24-megapixel front camera, which can be used in events such as family reunions at Christmas. Vivo also mentioned its all-screen display feature and the convenience of face ID access. Overall, Vivo presents itself as a phone which can be used during holiday seasons.

2. Both the sound effects and background music are correctly used in the video, helping set a festive atmosphere. The Christmas bells, children's singing, and laughter all show joy and togetherness. Moreover, the cheerful background music matches the mood, ending with Stephen Curry's inviting message for the viewers. All of these factors focus on the spirit of Christmas and help promote the Vivo brand, thus making the advertisement more engaging.

3. At some point, the advertisement may be effective for listeners because it includes a sample audio feature from the phone being promoted, which serves as a strong marketing strategy. However, it may also be ineffective due to the unclear and difficult to understand delivery of the voice actor’s speech.

(˚ˎ 。7 Azanza, Ehra Gabrielleb

|、˜〵 Cervantes, Reign Micaella

じしˍ,)ノ Dela Cruz, Matt Joeffrey

Noguera, Matthieu

Talusig, Hannahrose Pauline

(˚ˎ 。7 Azanza, Ehra Gabrielleb

|、˜〵 Cervantes, Reign Micaella

じしˍ,)ノ Dela Cruz, Matt Joeffrey

Noguera, Matthieu

Talusig, Hannahrose Pauline

SOUND DESIGN ELEMENTS

1. Dialogue

   • In the “Junk Shop Boy” commercial, the dialogue is crafted in a relatable, conversational tone that tells the story of the character and his everyday life in the junk shop. This narration not only informs listeners about the product but also creates an emotional connection by embedding the product’s benefits within a personal story. The clear, expressive dialogue ensures that even without visual cues, the audience can easily follow the storyline and feel engaged with the character’s journey.

2. Sound Effects

   • Complementing the dialogue, sound effects are strategically used to create a vivid sense of place and atmosphere. For instance, ambient noises—such as the clatter of metal, the murmur of a busy junk shop, or even distinctive cues that mark a transition—help to immerse listeners in the setting. These effects enhance the realism of the story, evoke sensory details that paint a picture of the character’s environment, and punctuate key moments in the narrative, thereby reinforcing the message that Nestlé Bear Brand Powdered Milk Drink is part of a genuine, everyday experience.

SOUND DESIGN PRINCIPLES

1. Emotional Appeal

   • The ad evokes emotions by portraying a hardworking boy striving for a better future, making the message more impactful and relatable.

2. Call to Action

   • The ad encourages listeners to choose Bear Brand for its nutritional benefits, reinforcing the brand's role in promoting strength and resilience.

GUIDE QUESTIONS

1. Bear Brand effectively uses catchy jingles like "Tibay Araw-Araw", combined with strong voiceovers and slogans to emphasize daily nutrition. Their commercials feature motivational music, sound effects, and real-life storytelling, making the message engaging and relatable. They especially created this commercial with everyday people in mind, growing and becoming stronger because of the Bear Brand milk. They also implied that Bear Brand helps with intelligence.

2. The Bear Brand Powdered Milk commercial effectively used sound effects and background music to reinforce its intended message. Music sets the tone, creating a sense of progress and determination. The included sounded effects add realism and highlight key moments. Together, these elements support the commercial’s theme of resilience and growth.

3. Bear Brand strategically incorporates a distinctive sound effect at the end of its advertisements to enhance brand recall and distinction. This recurring sound effect helps people remember the advertisement and its message more easily. By consistently using this unique auditory cue, Bear Brand reinforces its brand identity, improves recognition, and distinguishes itself from competing advertisements.

Alcordo, Bianca

Caña, Shekinah

Cartera, Venice Anne

Escaño, Jovel

Labayno, Ashley

Mateo, Kirsten

Brondo, Bryan B.

Bugna, Nico Angelo I.

Esplanada, John Patrick

Lastimado, Charles Glenn L.

Tamundong, Xania B.

Elements:

1. Sound effects

   • Sounds of a phone app interface (clicks, notifications), sounds of food being delivered (doorbell, bag rustling), and sounds of people enjoying food (eating, happy sighs).

   • These SFX create a realistic and immersive experience, placing the listener within the context of using Foodpanda.

2. Music

   • The background music is probably light, cheerful, and catchy. It's designed to create a positive and energetic mood. The music likely reinforces the "happily ever after" theme, suggesting that Foodpanda brings joy and satisfaction.

Principles:

1. Pace:

   • The pace of the commercial is likely fast-paced and energetic, reflecting the convenience and speed of Foodpanda's service. The dialogue and music would contribute to this sense of urgency and excitement.

2. Mixing:

   • The mixing would aim to balance the dialogue, SFX, and music to make all elements clear and audible. Priority would likely be given to the dialogue, ensuring that the message is easily understood.

Guide Questions:

1. How did the advertisement effectively communicate the product/service benefits?

   • The Foodpanda radio advertisement effectively conveys its product and service benefits by presenting relatable, everyday scenarios where food delivery provides a convenient solution. Through engaging dialogue, the ad highlights the ease and speed of the service, reinforced by sound effects such as app notifications and delivery sounds. The cheerful background music fosters a positive emotional connection with the brand, associating it with satisfaction and ease.

2. Are sound effects and background music used appropriately and how do they enhance the overall message?

   • The strategic use of sound effects, like the sounds of food being enjoyed, enhances the message by immersing the listener in the experience and demonstrating the practical advantages of Foodpanda. The music complements the dialogue and sound effects, creating a cohesive and engaging atmosphere that reinforces the brand's message.

3. Would the listener remember the product/service after hearing the ad? Why or why not?

   • It is likely that listeners would retain the memory of this advertisement. The combination of relatable dialogue, memorable sound effects, and a catchy musical backdrop creates a strong auditory impression. Additionally, the "Happily Ever After Moment" theme, alongside the well-known Foodpanda brand, contributes to the ad's memorability, making it likely that listeners will recall the service when considering food delivery options.

GROUP 1 - https://youtu.be/-W7c8fUZN6o?si=esxoT_sQ9BNMuSlt
GROUP 2 - https://youtu.be/IncnLebc854?si=05J1rexJzfGYOGAr
GROUP 3 - https://youtu.be/q05aEY02l4M?si=ieI48lf1Onlu_hra
GROUP 4 - https://youtu.be/okvlmZcErOI?si=Tk52dtlkm093blov
GROUP 5 - https://youtu.be/09I1ueM7hio?si=T-3kjXfgsL8DXYcO
GROUP 6 - https://youtu.be/P9QqgSWZWNg?si=gtlwaMpTxD1ZOTGc

Garcia, Julianne Lois

Members:

De Onon, Kenji Lois

Lucas, Kim Angelo

Mendiola, Blessed Oliver

Villaruz, Marielle

Bragado, Celine

Joguilon, Lemuel

Moya, Jaimee

Nonato, Japhet

Pio, Stephanie

Elements:

1. Speed - The slow speed of character movements represents tiredness and fatigue, despite the character smiling. It also shows the aging of the grandpa as they are slow to respond.

2. Transition - Uses cuts between scenes to instantly switch shots, which is used to make the audience focus on what's happening in the shot instead of the transition.

3. Sound and Color - The sound of the motion media shows a sad reality of old workers, they are often overlooked and disregarded. Despite this, the sound switches to a happier tune when Jollibee pops up, conveying that Jollibee can brighten your day. The color scheme matches the everyday events, and no major character is blending with the background, signifying their importance.

Principles:

1. Speed, Direction, and Timing – The slow pacing makes the film feel more emotional, showing the grandfather’s hardship. The smooth camera movements and steady shots of the jeepney highlight his daily struggle. Furthermore, well-timed cuts between the grandson’s narration and scenes help tell the story in a heartfelt way.

2. The muted colors create a somber tone in the film. Background sounds, like the jeepney engine and city noise, immerse the audience in his daily life.

3. Transitions – The film uses seamless cuts between narration and scenes, visually showing the grandfather’s daily life, making the storytelling more emotional and engaging.

Guide questions:

1. What types of camera movements and angles are used and how do they affect the scene's impact?

> There are several camera angles that were presented in the film, these are as follows; Close shot, extreme close shot, long shot, and medium shot. Another aspect presented were the camera angles. Camera angles presented were top view, first POV, birds eye view, and panning. These aspects greatly affected the mood of the film, it also became effective through having the viewer’s attention to the perspective of the people in the film

2. How does lighting and sound influence the mood and tone of the film?

> The short film predominantly features ambient lighting, with occasional darkly lit scenes. This stylistic choice is often associated with the portrayal of realism and emotional depth. The lighting technique imbues the film with sincere and intimate tone. By using subtle contrasts between light and shadow, the emotional tone becomes more poignant and relatable for the audience.

3. Does the short film effectively engage its audience? What techniques contribute to this?

> The ad/short film effectively connects with its audience through emotional storytelling and cultural relevance. Its cinematography uses warm lighting and close-up shots to highlight emotions, while editing ensures smooth transitions and pacing that maintain engagement. Sound design enhances the heartfelt moments with soft, sentimental music, reinforcing the story’s emotional depth. By highlighting Filipino family values and subtly integrating the Jollibee brand, the video leaves a lasting impression, encouraging gratitude and appreciation for grandparents.

ok na 'to

Brondo, Bryan

Bugna, Nico

Esplanada, John Patrick

Lastimado, Charles

Tamundong, Xania

Elements:

1. Speed: The film effectively uses speed to contrast the attacker and the victim. The rapid speed of the text messages appearing on the screen simulates the relentless and overwhelming nature of cyberbullying. In stark contrast, the protagonist's movements, such as their hesitant reach for the phone or slow, deliberate steps, are often shown at a reduced speed, conveying the feeling of being frozen or paralyzed by fear.

2. Direction: The direction of motion is used to visually represent the attack. The text messages flowing from the bully's device to the victim's screen establishes a clear direction of aggression. Furthermore, the characters' physical movements contribute to this element. The victim's attempts to move away or hide visually illustrate their desire to escape the digital assault. The bully's movements, such as the focused typing, show the direction of their attack.

3. Motion Path: While not a physical path, the implied motion path of the cyberbullying is critical. The digital motion path of the hateful messages, traveling from the bully's device to the victim's, reinforces the invasive nature of the online attack. Also, the motion path of the victims eyes, from the outside world, to the device, and back again, shows the disruption that the cyber bullying has on the victims life.

Motion Principles:

1. Speed, direction, and timing should portray natural laws of physics:

   • While cyberbullying is a digital act, the film grounds it in physical reactions. The timing of the protagonist's flinching, the speed of their recoil from the screen, and the direction of their gaze away from the device all mimic natural human responses to a sudden, painful stimulus. Even though the attack is digital, the reactions are physical, and therefore follow natural laws.

2. Sound and color enhance depth and purpose to a certain movement:

   • The sharp, jarring sounds of the text notifications, combined with the often muted or dimly lit color palette, enhance the impact of the rapid text message speed. The sound of the notifications become quicker and louder as the speed of the text messages increase. The sound and lighting, add depth to the feeling of being attacked. The sound and color gives purpose to the victims movements, and reactions.

3. Transitions are utilized to shift between scenes:

   • The film uses quick cuts and abrupt transitions to mirror the sudden and disorienting nature of cyberbullying. These abrupt transitions between the bully's actions and the victim's reactions create a sense of unease, and help to show the speed that cyber bullying can happen. This technique creates a jarring effect, much like the sudden shock of receiving a hurtful message.

Guide Questions:

1. What types of camera movements and angles are used and how do they affect the scene's impact?

   • The short film utilizes a range of camera movements and angles, including close-ups to emphasize the characters' emotional reactions and the details of the cyberbullying. Additionally, static shots are used to show the character's isolation. The use of close-ups allows the audience to see the emotional distress of the victim. The static shots are used to give the feeling of being trapped.

2. How does lighting and sound influence the mood and tone of the film?

   • The lighting in the film is often dim or shadowed, which contributes to a sense of unease and isolation. The sound design, including the sharp sounds of typing and notifications, and the absence of background noise in certain scenes, heightens the tension and emphasizes the invasive nature of cyberbullying. The sound of the notifications become more rapid as the bullying increases, adding to the feeling of panic.

3. Does the short film effectively engage its audience? What techniques contribute to this

   • The short film effectively engages its audience by creating a relatable and emotionally charged narrative. The use of realistic scenarios, combined with strong visual and auditory elements, allows viewers to empathize with the characters' experiences. The film's concise format and impactful message contribute to its effectiveness. The use of close up shots, and the sound of the text notifications, help the audience to feel the victims anxiety.

ADVINCULA, Vienna Li

DEL MUNDO, Jaira Moira

DIVINA, Jimrex

FRAGATA, Raine Julianne

PONDANG, Princess Lorraine

ELEMENTS

1. Motion Path

The element of motion path is evident in the “Project ni Ping” short film as it is centered on the main character most of the film. The camera work focused on Ping, the protagonist while he tries to manage his struggles in life and education. The idea of the motion path in this film wants us to understand Ping’s background and his difficulties in working tirelessly during the nights to afford starting his school project. It helped us sympathize with him and feel the underlying sorrowful emotions within his life. Even so, Ping did not give up and continued striving for his dream. In a way, the motion path of the film made us feel like we are with Ping in his journey to achieve his dream.

2. Timing

“Project ni Ping” only utilized 3 minutes to convey the message that even when we are at the lowest point of our life, giving up is not the answer. The short film had felt longer as we watched the journey of Ping working every night to be able to afford his project. Additionally, during the beginning of the film, the teacher berated Ping and told him he had been repeating 7th grade for 3 years as he cannot accomplish his project, giving us a reference and time frame on how long Ping has been saving up to work on his project. In the perspective of the viewers and even his classmates, 3 years is a long time.

3. Speed

During the beginning of the short film, it was slow paced, introducing us to the classroom setting as well as the general context of the story. It had us hooked to know why Ping, the main character was disengaged in class to the point of his teacher calling him out. Later on, the context beneath his disengagement was revealed. It took us with Ping and how he struggled financially to provide for his studies. It progressively provided us sufficient details on Ping’s life and difficulties. However, since it was a short film, it was a bit open-ended and ambiguous during the end. Nevertheless, with the final dialogue, we were given a clue that Ping somehow managed and never gave up on saving for his project.

PRINCIPLES

1. Speed, Direction, and Timing - These three contribute significantly to the short film’s storytelling and emotional impact. Though the short film is direct to the point, it has a slower pacing to present emotional scenes, allowing the viewers to absorb what they are watching. The movement of both the character and the camera follows a clear visual storytelling. The camera pans in the scenes are smooth, which guides the viewers’ attention naturally.

2. Transition - The short film has seamless transitions that effectively enhance the storytelling and maintain viewer engagement. The fade-in and fade-outs were used to emphasize depth in storytelling. Each cuts have similar visual elements that helped connect two different shots, making it clear to the viewers.

3. Sound and color - Sound and color were effectively utilized in this short film. The characters’ voices are clear, while the film uses appropriate background music to amplify the emotions felt in the scenes. There are also subtle sound effects, such as environmental and street sounds, which make it realistic and natural. For color, the film uses warm and soft colors in the opening scene to create an inviting and relatable atmosphere, especially in a school setting. However, as the film progresses, the color grading shifts to a cooler and more muted tone. The overall color palette is well-balanced, maintaining a natural yet cinematic feel throughout the film.

GUIDE QUESTIONS

1. The short film effectively utilizes various camera shots, angles, and movements to enhance the emotional depth of the story. Close-ups and extreme close-ups capture the characters' facial expressions, emphasizing their emotion whether it is the teacher’s frustration or Ping’s exhaustion. Medium and long shots provide context to the classroom setting and Ping’s environment, while extreme long shots highlight his struggle as he works late into the night. The camera angles also play a significant role in shaping the audience’s perception. Eye-level shots make the scenes feel natural and relatable, while high-angle shots depict Ping as small and powerless in the face of his struggles. In contrast, low-angle shots can emphasize moments of resilience or struggle, making the audience empathize with his situation. Camera movements such as panning and tilt shots add dynamism, particularly in moments of tension or revelation. The zoom technique likely helps to draw attention to critical moments, such as Ping’s tired eyes or the realization of his hardships. These camera techniques significantly impact the scenes by shaping how the audience perceives the story and connects with the character’s emotions. The combination of close-ups and zooms allows viewers to feel Ping’s exhaustion and despair, while the varied angles subtly communicate his vulnerability and resilience. The use of movement, such as panning and tilting, adds fluidity to the storytelling, making the narrative more immersive. By carefully selecting and combining these cinematographic elements, the film effectively evokes empathy and deepens the audience’s understanding of Ping’s struggles, reinforcing the film’s emotional and social message.

2. Lighting and sound influence the mood and tone of the film by supporting its message. The dark lighting represents the boy's struggles, while lighter scenes emphasize moments of hope, such as his candies, symbolizing hard work. Moreover, the clear, crisp dialogue makes each word impactful, especially during the teacher's scolding. Background sounds of the classroom and street traffic create a realistic setting, while thudding sounds suggest the weight of his responsibilities. Together, the film's lighting and sound show that one's potential is not only measured by academic performance but also by practical skills and determination.

3. The short film effectively engages its audience through a well-developed story that evokes emotions and sustains attention. Its compelling narrative structure, along with strong character development, allows viewers to connect deeply with the film.

Additionally, various motion media techniques enhance its impact. The use of fade transitions provides smooth scene changes, maintaining the film’s flow. Point-of-view editing immerses the audience by presenting scenes from a character’s perspective, fostering a deeper emotional connection. Montages effectively condense time and highlight key moments, enhancing storytelling efficiency and emotional buildup.

Alcordo, Caña, Cartera, Escaño, Labayno, Mateo

(˚ˎ 。7 Azanza, Ehra Gabrielleb

|、˜〵 Cervantes, Reign Micaella

じしˍ,)ノ Dela Cruz, Matt Joeffrey

Noguera, Matthieu

Talusig, Hannahrose Pauline

Design Elements

1. Whip Pan Transitions – Fast, energetic camera pans to switch between scenes, enhancing action and comedic timing.

2. Speed Ramps & Freeze Frames – Slow motion or freeze frames at key moments to emphasize action or humor, often paired with stylized text.

3. Glitch & Jitter Effects – Subtle screen shakes, glitches, or flickers to exaggerate confusion, sudden realizations, or comedic chaos.
   

Design Principles

1. Contrast – The film shows a mix of action and comedy, making it more engaging. Serious moments are paired with funny scenes to keep the audience entertained. This contrast can also be seen in how the scenes are shot, like changes in lighting or camera angles.

2. Rhythm and Pacing – The way the scenes are edited affects how the story feels. Fast cuts make the action scenes more exciting, while comedic moments might have pauses or exaggerated movements to make them funnier.

3. Emphasis – Certain moments stand out more because of how they are filmed. For example, slow motion or zoom-ins can highlight important actions, like when the tsinelas (slippers) are thrown or when characters react in a funny way. These techniques help make key parts of the film more memorable.

Guide Questions:

1. The short action-comedy film Tsinelas uses various camera techniques to enhance both action and humor. Shots and angles shown in the video include: close up shot, medium shot, eye level angle, dutch angle, over-the-shoulder angle, and high angle. Close-up shots highlight exaggerated facial expressions, intensifying reactions. Medium shots balance movement and dialogue, emphasizing physical comedy. Eye-level angles keep characters relatable, while high angles make them appear vulnerable or ridiculous. The Dutch angle adds unease, heightening chaos in fight scenes. Over-the-shoulder shots provide perspective, deepening interactions and comedic misunderstandings. Together, these techniques create a visually dynamic and engaging experience.

2. The very contrasting lighting shifts and deep shadows accentuated the speed and force of each melee strike. Heavy rhythmic audio cues like thudding impacts, sharp exhales, and shifting fabric made every movement feel powerful and urgent. This blend of lighting and sound design created a high-action tone, drawing the audience into the intensity of the fight.

3. The short film effectively engages its audience by blending traditional Filipino parenting style with comedy and action. It cleverly incorporates exaggerated fight scenes similar to action and kung-fu movies, adding humor and energy to the narrative. The conflict arises when the mother, enraged by the sight of uncooked rice despite instructing her sons to cook it, initiates a dramatic yet comedic showdown—a scenario that resonates with many Filipino households.

   Additionally, the use of familiar household items such as tsinelas, walis tambo, and sandok enhances relatability, as these objects are often associated with discipline in Filipino culture. Seeing these materials being used in such a way, the hint of care behind the mother's actions, and the typical reason for getting reprimanded added to the comedic factor of the film, reinforcing its structure. The film’s effective cinematography captures the characters’ emotions, while its seamless editing enhances the fluidity of the fight sequences, making the scenes visually appealing. These techniques work together to create an entertaining and culturally relatable experience for the audience.

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