Segmentation Variables by Katie https://padlet.com/katie_salmons/m9f82q3dap9b Please give a description of each segmentation variable. en-us 2018-03-26 20:57:37 UTC 2026-02-25 18:17:11 UTC hello@padlet.com Beth https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449565 Geographic segmentation:Serving customers in a particular area, common for small businesses.

Demographic segmentation: This looks at people's age, life cycle stage, gender, income religion, race and nationality. This helps to divide a large number of people into group so businesses can target the right market for promotions ect.

Psychographic segmentation: This is where businesses look at consumer buyer behaviour which covers lifestyle, activities, interests, opinions, personality, values and attitudes.

Sociocultural segmentation:  Social class, religion, subculture, culture]]> 2018-03-27 12:23:40 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449565 x - Stacey - x https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449727 Geographic
  • Size, population density and climate factors are traits of geographic segmentation, along with region or location. 
Behavioural
  • Target customers based on their interest or experience with a company or products Benefits sought, usage, loyalty, prospect or customer status are common characteristics.
Demographic
  • Specific characteristics often used in demographics segmentation include age, gender, race, marital status, income, education and occupation.
Psychographic
  • Driven by characteristics such as shared interests, opinions, attitudes and values of customers.
]]> 2018-03-27 12:23:56 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449727 Shelby https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449757
Geographic segmentation:
- When customers are served in a certain way or when a business has a broader target audience and they want to make sure that it isn't set to certain people. it depends on the size of the business and the area of the business.

Demographic segmentation:
-   A few examples of demographic segmentation are age, religion, race, ethnicity, gender, family and family income etc. This segmentation puts their consumers into certain categories so the business can find more out about the needs of certain people.

Psychographic Segmentation:
- A few examples of the segmentation here are personality, values of people, attitudes, interests and a persons lifestyles. This way of segmentation allows the company have a better understanding of the customers needs and wants and will be able to easily figure out who they can target with what product.

Sociocultural Segmentation:
- beliefs, attitudes, culture and social segmentation.

Behavioural Segmentation:
- This is based on the behaviour of the consumer towards a product, so their attitude and their knowledge towards products. the business will look at the patterns of what people do when  they buy a product, what they look for and their reactions of prices etc.]]> 2018-03-27 12:23:59 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449757 Rosie Xx https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449988 Geographic - when you serve customers in a certain area. This marketing approach is common for small businesses.
Psychographic - involves dividing your market into segments based upon different personality traits, values, attitudes, lifestyle and values. This segment is adventurous because it allows you to engage in product design and marketing in a focused manner.
Demographic - is market segmentation according to age, race, religion, family size, gender, income and education.
Behavioural -  is a marketing strategy based on actual consumer buying behaviour.  It divides the market into groups of customers according to their knowledge of, attitude towards, use of or response to a product
Socio-Cultural -    combines social and cultural variables which are related to the shared values, beliefs, attitudes of people that provide further basis for segmentation. ]]> 2018-03-27 12:24:24 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246449988 phoebe https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450021 geographic - location of hotels

demographic - age, gender, race etc

psychographic - values, attitudes, interest and lifestyle.

socio cultural -

behavioural - patterns of buying, using and spending money by consumers]]> 2018-03-27 12:24:29 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450021 lauren https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450365 geographic segmentation:
it is when a market is divided geographically into different places. For example, in a different city or country. consumers have different needs depending where they are located.
Demographic:
This segmentation relates to age, race, religion, gender, family size and many different factors. 
 
Psychographic:
This market is based upon different personality, attitudes, values and interests.



]]> 2018-03-27 12:25:20 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450365 Ben Cooper https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450545 Geographic involves where the business is, what areas the advertising is targeted in and if you able to get to where the product or service is located.
Behavioural involves our attitudes and opinions towards products & services and whether we like it or would buy it.
Socio-cultural is based on people's backgrounds and where come from that influence us on whether we like certain products & services and whether we'd buy them or not.
Psychographic is how we think about certain products or services and whether we'd buy them or not.
Demographic is about our personalities, our views on certain products & services, where we all live and our accessibility.]]> 2018-03-27 12:25:43 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450545 Uzma https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450640 Segmentation Variables
-Geographic-  Geographic segmentation involves targeting specific consumer groups according to their geographic locations in national and international levels.  They are mainly focused
on building hotels on locations popular with the target customer segment.

- Demographic-  demographic market segmentation include gender, life-cycle stage, age, income, social class, and lifestyle. From this perspective, Hilton targets customer segment represent middle and senior aged professionals with high level of income belonging to upper social class.

- Psychographic -  psychographic segmentation used by Hilton involves targeting ambitious individuals who would like to express their perceived high status and achievement by staying in five star rooms offered by the hotel at premium prices.
- Socio Cultural-

-Behavioural-  Behaviour segmentation is based on the consumer response to his requirements. ]]> 2018-03-27 12:25:59 UTC https://padlet.com/katie_salmons/m9f82q3dap9b/wish/246450640