Ben Sherman by michelle williams https://padlet.com/mwilliams64/m9cwcqwgar8q en-us 2015-11-08 11:06:39 UTC 2026-03-16 12:30:11 UTC hello@padlet.com Ben Sherman  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79967811 Iconic British brand

High pricing

Linked to celebrities - jam

Button up shirts

High quality image

]]> 2015-11-08 12:10:34 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79967811 mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79967886 Promotion

British special forces and Ben Sherman - image, preparation, right attitude this used the special forces to enhance the Ben Sherman image and promote wearing one of the shirts means you have the right look and mentality

]]> 2015-11-08 12:11:59 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79967886 Designer range  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79967952 Product range

smart tailored range

Button up shirts

High quality fabrics

]]> 2015-11-08 12:13:30 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79967952 Promotional  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79983327 Retail image - advertising

]]> 2015-11-08 18:00:32 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79983327 Packaging -retail  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79983947 Shirt bar packaging focus on classy image to reinforce quality of the brand

]]> 2015-11-08 18:12:47 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79983947 Pricing mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984129 Premium pricing reinforce the brand and higher prices charged for the Ben Sherman range of products

]]> 2015-11-08 18:17:04 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984129 mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984152 2015-11-08 18:17:29 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984152 mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984153 2015-11-08 18:17:29 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984153 mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984154 2015-11-08 18:17:29 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984154 Type of outlet  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984298 Own stores

Independent fashion stores

Department

Limited where the products were sold to increase demand for the brand

Interiors of each store

Music, antique furniture and the Union Jack flag

Reinforce the image 

]]> 2015-11-08 18:20:11 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984298 Market needs  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984328 Retail image and customer image Ben Sherman was seen as a designer range, high quality shirts and other products.

High quality fabrics used

Button up campaign

Attention to detail

Stock changeover two seasons with fashion shows - link to fashion brands to raise profile

]]> 2015-11-08 18:20:37 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984328 Used celebrity endorsement  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984782 Amy wine house

Also promoted music and British music each store had limited edition Gibson guitar to promote the British brand and its music links

]]> 2015-11-08 18:30:00 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79984782 Flagship store  mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79985108 2015-11-08 18:36:24 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79985108 mwilliams64 https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79985330 2015-11-08 18:41:19 UTC https://padlet.com/mwilliams64/m9cwcqwgar8q/wish/79985330