Final Portfolio by Mikayla Lee

Creative Brief

leemik23 — 2024-04-25 15:39:19 UTC

This is the creative brief I am most proud of.

Radio Ad Script

leemik23 — 2024-04-25 16:03:38 UTC

The media plan and messaging strategy for this ad is to have it air on popular and universal radio stations around 7/8 in the morning when parents are driving to work or dropping their kids off at school, and around the times of 5/6 pm when parents are coming home or picking up their children from extracurriculars. This radio aid will air year around. This ad is relatable, creative, and funny and will appeal well to the target audience.

Radio Ad

leemik23 — 2024-04-25 21:36:29 UTC

This is the radio ad file for Lume

Print Ads

leemik23 — 2024-04-25 21:37:00 UTC

The media plan for these advertisements were to promote a collaboration between the NFL and Budweiser by using billboards, magazines/newspapers, and social media. The idea was to be very straight forward and to the point with our headlines so the audience knew exactly what the advertisement is for. These ads will between the months of August until November. These print ads are very simple and to the point, which makes them ideal for billboards and social media platforms. Our audience will know with a glance that Budweiser and the NFL are partnering.

Video Ad Script & Storyboard

leemik23 — 2024-04-26 03:57:31 UTC

The media plan and messaging strategy for this Keurig advertisement was to keep the ad brand-focused. I wanted to demonstrate how quickly the Keurig K Mini brews coffee while also showing how small and compact it is. This ad will air on universal television stations like ABC, NBC, and CBS from 6am until 9pm throughout the months of November until April. The simplicity of this ad makes it very easy to see exactly how the product works and why it will appeal to the audience of coffee drinkers

Ambient, Delivered, Moving, etc.

leemik23 — 2024-04-26 15:20:38 UTC

The media plan and messaging strategy for these ads was to keep them very simple. These will be seen while scrolling on social media, sitting on public transportation, and in the mail. Using the bring colors will grab the audience's attention, and the headlines clearly inform what Lume is. These ads will be displayed during the months of May through August. The social media advertisement will have a swipe up link for easy access to Lume's website. These advertisements will grab the audience's attention and will entice people to use Lume because of the colorful graphics and silly headlines.

Group Workshop

leemik23 — 2024-04-26 16:56:54 UTC

The idea and messaging strategy behind this group presentation was showing that even in a hurry, the Keurig K Mini will have your morning coffee ready in seconds. This video ad will be played from the end of May until the end of June, and the descriptive language and images will show our audience how user-friendly the Keurig K Mini is. In this project, I helped contribute to the concept and the idea of the storyboard, and I also worked mostly by myself on the creative breif.

Copywriting Headlines

leemik23 — 2024-04-26 17:12:25 UTC

The types of headlines included in this file associations, features, and reverse associations. The messaging strategy for these headlines was print ads on billboards.