Consumer Behaviour_MKF2111_st 2018 by Bustutor Monash https://padlet.com/sima_sedighadeli/m8cq0ngsdcb Workshop 07_Wednesday 012:30 en-us 2018-02-27 20:51:07 UTC 2025-11-19 13:16:49 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Moderncam.png Group 1 - Week 2 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953816 Low Involvement: Stationary
High Involvement: Rolls Royce

The factors affecting motivation are:
  • Needs & Wants:
Since stationary is ultimately an essential product for everyday life, it is classified as a functional need and therefore requires low involvement prior to purchase. Conversely, a Rolls Royce isn't necessarily a need and is more a social and esteem need to fit in.
  • Goals:
Promotion focus for the stationary compared to goals to make consumers feel happy, have fun, etc, for the Rolls Royce.
  • Perceived Risk:
Due to the generally low price of stationary, the perceived risk of purchasing a product that does not satisfy the purchaser's perceived value is substantially lower in comparison to purchasing a Rolls Royce.
  • Self-concept:
Stationary - Doesn't really define one's self, and consequently does not require much thinking.
Rolls Royce - Ideal Self

Marketers can improve consumer's motivation to purchase their brand of stationary through attaching a sense self-concept with the products. For example, girls may buy Smiggle stationary in order to attain their conception of their Ideal Self and therefore are more likely to perceive stationary as a high involvement purchase.
]]> 2018-03-07 00:40:50 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953816 week2 Group1 Act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953817 2018-03-07 00:40:50 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953817 Week2 Group 5 Act1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953831 High involvement:
Car
personality; justifying lifestyle
(investment; cost; brand new & second-hand)
Low involvement:
Drink bottle
routine purchase decision
(doesn't affect life ; short term; low cost)

Improve consumers' motivation:
1. collectable;
2. designed for students, sport, customised;

]]> 2018-03-07 00:40:53 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953831 Week 2 Group8 Act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953834 High Involvement:
Product: Car

Needs:
a car for travel, get you from A to B. High level lifestyle need.


Wants:
The car to be shiny or  certain colour/model

Value:
European cars over Japanese brands

Goals:
perhaps your goal in life is to be more environmentally friendly and reduce your carbon footprint, so perhaps you purchase a car with better fuel usage.

Perceived risk: does the car have airbags, will it keep passengers safe in a crash?


Low Involvement:
Product: Toilet Paper

Needs:
Is a necessity for hygiene reasons, is therefore a high-level basic need.

Wants:
When using toilet paper you want to be clean and comfortable.

Values:
Eco friendly, supporting different organisations and charities eg. Who Gives a Crap - NFP going towards charity, 100% recycled toilet paper.

Goals:
Reduce toilet paper usage/consumption over time, in order to be more eco friendly and support charities and organisations.

Perceived Risk:
Is this toilet paper soft and will it be comfortable to use.

Strategy:
Provide samples of the toilet paper similar to hair dyes in the supermarket. This then allows a customers to feel the quality of the product and ultimately make a decision on the product based upon the quality of the product.]]> 2018-03-07 00:40:53 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953834 Week 2 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953848 High Involvement Product vs Low Involvement Product
LIP - Bread
LIP Motivation -
Need: Physiological Need based off on Maslow's. Just the human desire to not go hungry.
Goals: The goal is to save money and time.
HIP - Car
HIP Motivation -
Want: More of a want compared to a need because there are alternatives to a car, however, depending on the environment, it may be a need as well
Financial Ability: The ability of a person to financial fund a car and its payments
Value: Based off on the values of a person, e.g. environmentally conscious people might opt for an electric car or public transport.
Self Concept: (Ideal Self)Based off on status or social belonging/standing, e.g. a high ranking official would want to own a higher end car as compared to a uni student. 

From LIP -> HIP
Promoting nutritional value. Based off on values of a person to stay healthy. 
Bundle promotions: Bulk buys, combination.
Introducing new lines of bread (multigrain, gluten free, sourdough)

Activity 2: The Self Concept 
NIKE, ADIDAS, COCA-COLA, APPLE

iDEAL SELF 
A persons conception of how he or she would like to be 

NIKE: Advertising - TV, Social Media, Billboard, Promotion within movies/tv shows, Celebrities

]]> 2018-03-07 00:40:58 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953848 Week 2 Group 7 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953899 Low Involvement - Toilet Paper
Factors that affect motivation and level of involvement:
1. It is a need; an essential part of living.
2. Ability - price - low price means that people don't have to think about which brand they buy. - other prices are equally comparable.
3. Values - e.g. eco-friendly, biodegradable.
4. Wants - comfort of toilet paper - e.g. 1 ply vs. 3 ply.
How do we make it high involvement?
-  Make the product eco-friendly.
- Add design features, e.g. 'Who gives a crap' toilet paper.
- Provide samples.
- Advertising - posters behind the toilet door.
- Coupons/Discounts.

High Involvement - House
Factors that affect motivation and level of involvement:
1. Need: basic need for shelter and safety.
2. Values: location, size, type, family friendly vs. single apartment.
3. Goals: to satisfy an individual's future goals.
4. Price - different locations may cost more than others; ability to purchase or get a mortgage. 
5. Self concept: ideal self (the way you want to be perceived by others)
6. Perceived risk: market value might be low - liquidity, interest rates.


]]> 2018-03-07 00:41:10 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953899 Week 2 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953918 High involvement: Car
High involvement because:
- Perceived risk of purchase is high
- Ability: Financial (Cost of purchase is high)
- Necessary purchase to achieve a goal
- Want the purchase to align with values (eg. environmental) and self concept (eg. perceived status)
- Needs vs Wants: Need to get from point A to point B, but want to do it in a nice car
Low involvement: Toothpaste
- Perceived risk of purchase is low
- Cost of purchase is low
- Not valuable to consumer
- No emotional connection to the product
- Nobody sees you use toothpaste - no affect on status/self concept
- All products achieve the same outcome
- Does not usually contribute to achievement/satisfaction of goals

Company strategy:
- Reduce price
- Distinguish packaging
- Improve distribution channels
- Understand market segments eg. promotional or preventative
- Appeal to self concept by making it a cool product
- Increase value of product by creating bundles
- Send out free samples to create an association
- Stock it in dentists office for health association
- Understand different demographics in each location and adapt price and marketing strategies towards each varying demographic

]]> 2018-03-07 00:41:15 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238953918 week2 group4 activity https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238955659 high involvement: car 
low involvement:  bottled water 
reasons of Low involvement:
1)physical needs 
2)perceive risk is low 
3) no considerations of other options
reasons of high: 
1) self-concept
2) financial ability 
3) specific needs 
improvement: 
1) changing the advertised health benefits as well as adding additional benefits e.g. vitamins etc.
2) change of package (size) (picture, color)
3) distribution
4) promotion / discount ]]> 2018-03-07 00:48:58 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238955659 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238957128 2018-03-07 00:55:31 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238957128 Week 2 Group 7 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961514 Most companies that are high involvement use their brand to relate to specific ideology - people buy things that show others how they want to be perceived - ideal self.

Nike - targets confident, athletic, active people. says that you can be your ideal self if you attach yourself to the brand.
Redbull - relates to people that like adrenaline, targets those that want their ideal self to be spontaneous.
Gatorade - Shows that you are a hard worker, hydrated, athletic.
Mercedes Benz - successful, wealthy, belong in a high SES group, mature, sophisticated, safety, gives the idea that you are better than others.

]]> 2018-03-07 01:13:27 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961514 Group 4 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961567 ideal self-concept 
brands: 
- Fitness first/Nike, lite 'n' easy - relate to general desire to lead a healthy lifestyle, to be fit
- Apple - Appeals to desire to belong. Be a part of a select community and up to date with the latest technological developments. Sign of wealth also.
- Supreme 
- ]]> 2018-03-07 01:13:40 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961567 Week 2 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961617 Adidas - Want to be seen wearing adidas as it has connotations of being cool and rich/wealthy
Apple - People want to be seen using apple as a status symbol - if you use a HP or a dell you are seen as not as cool, almost inferior
Tesla -  Want to be seen being environmentally friendly but also being ahead of the game and being apart of the pioneering crowd
Beats - Endorsed by rappers and fashion icons, which in turn influences people to purchase the headphones to look fashionable like them.

]]> 2018-03-07 01:14:00 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961617 Week 2 Group8 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961710 Razors - How smooth your skin could be
Red Bull - Gives you wings, makes you high performing 'athlete'
Nike - "Just Do It" - Try everything
Loreal - "Because you're worth it" Talks to who you want to be
V Energy Drinks - This is you, but a bit better
Lynx Australia - Find your Aussie magic, be yourself, but wear lynx deodorant to be someone different
Jeep - "I bought a Jeep"

]]> 2018-03-07 01:14:28 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238961710 Group 1 - Week 2 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238962179 Swisse Vitamins - Endorsed by healthy athletes, which in turn influences people to purchase the product to be healthy and fit like them.

Yeezys - Endorsed by rappers and fashion icons, which in turn influences people to purchase the shoes to look fashionable and cool like them.

Nike: Athletes and sportspeople wear Nike gear, which consequently influences people to buy the clothes to be fast, strong and successful them.


]]> 2018-03-07 01:15:48 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238962179 Group 5 Week 2 ACT2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238962391 Ferrari
Porsche
1. wealth: having a ferry is a symbol of wealth and affluence
2. ses: also demonstrate wealth and social standing
3. personality: enjoys
4. life-style]]> 2018-03-07 01:16:46 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238962391 Week 2 Group 1 Act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238973502 Low Involvement:
Petrol- Lasts not long, not a large range of options, is necessary if driving and running out, doesn't depend on ability to purchase.

reward points, discount on receipt.

High Involvement:
Car- Big important investment to last a while, large cost. Large range of options and pros/cons to be considered. 
Status- Brand
Potential for high risk.
Practicality
Values
Goals and emotions: Appraisal theory (if you feel good that the car aligns with your values e.g. eco-friendly, then it is consistent with your goals)

include car registration service, insurance package, longer/better warranty.]]> 2018-03-07 02:09:18 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238973502 Week 2 Group 3 Activity 1 lder0002 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238973505 High-involvement: House
- Needs: shelter, security, comfort, 
- Wants: buyers investment, comfort,
- Values: location selection is important, ideal lifestyle, status/class


Low-involvement: Bottled water
- Needs: needs water to survive/hydration, convenience 
- wants: convenience in terms of mobility, versatility
- Values; cheap 
- readily available

How to transform a low-involvement product (bottled water) into a high involvement
- source of product
- packaging: glass packaging
- endorsements
- "smart water," "diet water"
- associating the brand with charities (guilt)



]]> 2018-03-07 02:09:19 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/238973505 Week 3 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241672907 Pringles Ad Activity 
Effectiveness in terms of attention
Left Sided Pringles ad (Pringles Can)
Attention Wise: Non-Focal
Comprehension Wise: Very clear, straightforward, easy to process, Concrete
Right Sided Pringles ad (Table Tennis table in the shape of a pringles)
Attention Wise: Surprising, unexpected, stands out, unique, creative, Focal 
Comprehension Wise: Pleasent, Abstract, confusing, difficult to understand, memorable 

Activity 2 


]]> 2018-03-14 00:33:49 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241672907 Week 3 Group 7 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673002 Attention:
- From first glance, you can already see that the table tennis table looks like a Pringles chip.
- Both ad grabs your attention
- Right ad is more intriguing but you need to pay more attention to understand what it is and link it to Pringles.
- Left one is enhancing consumers attention, via marketing stimuli results in being easier to process as it is prominent, contrasting, concrete and colourful.
- Left one is attractive because you can easily tell it is Pringles and everyone likes Pringles.

Comprehension:
- When you look at the table tennis table on its own, you can't see the link with Pringles.
- Right ad is unclear until you see the Pringles logo on the bottom corner.
- The first ad is easier to process, as it tells you exactly what you are looking at.]]> 2018-03-14 00:34:19 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673002 Week 3 Group 5 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673053 First Ad
Attention:
-  Classic colour combination
- Simple, focuses in on pringle
- Can't see logo clearly
- Easy to recognised
- Attention centres packing/ pringle
- Non-focal Attention

Comprehension:
- Basic, but easy to understand
-

Second ad
Attention:
- Shape, using pringle as table tennis table attracts attention
- As well paddle

Comprehension:
- Not clear what purpose or brand is attempting to advertise
- Miscommunication/ Message not clear and hard understand
- individuals attention is easily diverted to their imagination 
- Focal attention
- 'Mere exposure effect']]> 2018-03-14 00:34:31 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673053 Week 3 Group 3 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673095 First one
- Iconic, no competing information. Non focal attention - automatic, requires little mental resource. Comprehend, but no attention

Second one
- Conflicting, no context. Focal attention, need to make a conscious effort to process the ad. "Shaped for nothing else" 
- conflicting information is more prominent than the shape. Attention, but no comprehension.
NEEDS: Make slogan better, add context, 

]]> 2018-03-14 00:34:48 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673095 Week 3 Group 4 Act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673248 Attention:
- First image would be a lot easier to ignore focally than the second Pringles advertisement.
- Personal relevance for the second image can come into play if an audience member is interested in tennis/table tennis (values).
- The first image is made to look more appealing and attractive than the second.
- Second image brings humour into play with the pringle-shaped table.
- Novelty: first image isn't unique but the second image definitely has an element of novelty.
- Less attention to the first image as we are habituated to chip ads as there are so many.
- Element of shock and surprise for the second image.
- First image is easy to process whereas for the second you would probably not associate Pringles with the advertisement unless the logo was present.
- First image relies heavily on focal attention whereas the second image relies on comprehension and is intended to make you think about its meaning as a marketing strategy.

Comprehension:
- First image is a lot easier to understand than second (without logo you wouldn't know it was Pringles).
- What is being sold/advertised is clear in the first ad (Pringles chips) whereas in the second advertisement it is less obvious - only displays an association between Pringles and table tennis without any further information. 
- First image is more concrete in its promotion whereas the second image is more abstract. ]]> 2018-03-14 00:35:39 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673248 Week 3 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673541 Ad 1: 
  • More noticeably an ad for Pringles.
  • Relying more on non-focal attention. Don't really need to spend long looking at the ad to get the intended message.
  • High signal, low noise.
  • Concrete
  • Appeals to the subconscious.
    Ad 2: 
  • Less obviously a pringle, but more attention grabbing and memorable. Wont necessarily remember the brand.
  • More obscure, therefore more open to misinterpretation/subjectiveness. 
  • Abstract, but prominent and contrasting
  • Requires more thought, forcing attention. 
  • Sacrificed perception for attention.
]]> 2018-03-14 00:37:07 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241673541 Week 3 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241675325 Advertisement 1:


Advertisement 2:
The Pringle shaped in a table tennis table is effective in capturing a consumer's attention, since it is visually attractive with the blue colour scheme and it is also unique. However, the vague nature of the advertisement makes it hard to process as a pringles advertisement.]]> 2018-03-14 00:45:44 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241675325 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241682390 Group 4 Ad

]]> 2018-03-14 01:21:39 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241682390 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241682461 2018-03-14 01:22:02 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241682461 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241682958 WEEK 3 Group 1 Act 2


]]> 2018-03-14 01:24:30 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241682958 WEEK 3 group 5 ACT 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241683332 2018-03-14 01:26:32 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241683332 Week 3 Group 7 Act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241690543 AD 1
-More noticably pringles


AD 2
-Draws attention
-Obscure/hard to comprehend ]]> 2018-03-14 02:07:00 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241690543 Week 3 Group 5 Act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241690628 Advertisement 1:
- Makes consumers want to eat the pringles

Advertisement 2: 
- Less effective ]]> 2018-03-14 02:07:41 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241690628 Week 3 Group 7 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241703320 2018-03-14 03:43:16 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/241703320 Week 3 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244314120 2018-03-20 23:48:25 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244314120 Week 4 Group 6 Activity https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244319952 Examples of brands that embody the brand personality traits:
Sincerity - RSPCA
Excitement - Disneyland
Competence - Apple
Sophistication - Hermes
Ruggedness - Jeep

Schema - Apple 
Positive Associations:
- Reliable 
- High Status
- Innovative
- Genius Bar
- MacBook
- iPhone
- Logo
- Quality 
Negative Associations:
- BatteryGate 
- Price 
Neutral
- Value for money
- Design 
-iOS
- App Store
- Lifestyle
-iTunes
Uniqueness 
- iOS
- App Store
- iTunes 
- Genius Bar
Salient 
- Price
-Quality
-Logo
- iPhone Macbook
- Foxconn

Acitivity 2 
*Draw the flow chart during examinations for CLASSICAL CONDITIONING*

]]> 2018-03-21 00:22:32 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244319952 Week 4 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244320193
  • Sincerity: Guide dogs Australia
  • Excitement: Red bull
  • Competence: Microsoft/Dell
  • Sophistication: Chanel
  • Ruggedness: Gilette 

    • RED BULL:
    Positive associations:
    - "Gives you wings" 
    • salient 
    • Uniqueness
    - Gives you energy 
    • Benefit
    - Related to/sponsor extreme sports (daring)
    • Locational consumption
    • Occasional consumption
    • Salient
    - Adrenaline rush
    • Benefit
    - Taste 
    • Attribute
    - New additions
    - Sponsorships of pop-culture events (up to date)
    - Helps with student life
    • Occasional consumption
    - Getting outside, being active
    • Locational consumption

    Negative associations:
    - Bad for heart health
    - Bad for teeth
    • Salient
    - Caffeine rich
    - Lots of sugar
    - Diabetes (type 2)
    Marketing implications of neg associations:
    - Introduce a new line of sugar free drinks
    - They push their sponsorships to make this association more salient and overshadow the other associations
    - They could give out free samples


    ]]>     2018-03-21 00:24:10 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244320193     Week 4 Group 7 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244320556 - Sincerity: Hallmark
    - Excitement: Red bull
    - Competence: Apple
    - Sophistication: Space X
    - Ruggedness: Rays Outdoors

    APPLE:
    Positive associations:
    - compatibility
    - warranty
    - luxury
    - slim
    - sophisticated
    - innovative
    - reliable
    - user friendly
    - convenient

    Negative associations:
    - expensive
    - fragile/breakable
    - high depreciation
    - pressure to link

    Uniqueness:
    - Apple watch
    - iPhone
    - iPad
    - iTunes/iCloud
    - Genius Bar
    - Macbooks
    - Apple music
    - Luxury
    - Sophisticated

    Salient:
    - Apple logo]]>     2018-03-21 00:26:08 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244320556     Week 4 Group 4 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244321221 Sincerity: Oxfam or any big brand charity organisation 
    Excitement: Movie production companies like Warner Bros. 
    Competence: Windows PC
    Sophistication: Apple Inc. 
    Ruggedness: Jeep 


    ]]>     2018-03-21 00:30:35 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244321221     Week 4 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244321361 - Sincerity: Dove
    - Excitement: The North Face
    - Competence: Apple
    - Sophistication: Tiffany & Co
    - Ruggedness: Stihl

    Apple:
    Positive associations: 
    - Quality
    - Safety
    - Sleek
    - Innovative

    Negative associations:
    - Expensive
    - Simple (Vs. Windows)
    - "Dodgy" (Planned obsolescence)

    Unique Associations:
    - "i" prefix
    - Logo

    Salient Associations:
    - Innovative
    - Logo
    - Apple store design

    suggestion for negative association:
    Make it last longer as it keeps changing every specific period of time (Latest ios may give negative impact to the older version apple phone)

    ]]>     2018-03-21 00:31:30 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244321361     Group 4 Schema for Apple spirit199805 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244325859 2018-03-21 00:56:35 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244325859 Group 5 Schema for Miele https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326145 2018-03-21 00:57:53 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326145 Group 2 Week 4 Schema https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326543 2018-03-21 00:59:53 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326543 Group 8 activity 1 week4 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326787 2018-03-21 01:01:22 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326787 Group 8 activity 1 week4 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326890 2018-03-21 01:02:01 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244326890 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244327357 2018-03-21 01:04:19 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244327357 Week 4 Group 7 Activity2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244330428 2018-03-21 01:19:41 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244330428 Group 5 ACT2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244330963 2018-03-21 01:22:04 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244330963 Group 8 activity 2 week4 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244330967 2018-03-21 01:22:05 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244330967 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244331048 Week 4 Group 6 Activity ]]> 2018-03-21 01:22:30 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244331048 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244331173 Week 4 Group 1 Activity 2]]> 2018-03-21 01:23:04 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244331173 Week 4 Group 4 Activity 2 spirit199805 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244331226 2018-03-21 01:23:10 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244331226 Week 4 Group 7 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244337400 Video 1:Apple. Excitement/ Sophistication 
    Video 2: TAC. Sincerity 
    Video 3: Nike. Ruggedness/ Excitement
    Video 4: Sonim. Competence/ Ruggedness
    Video 5: Hoyts. Excitement ]]>     2018-03-21 01:57:29 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244337400     https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244342586 2018-03-21 02:29:41 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/244342586 Week 5 Activity 1 Group 6 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246724682 Prototype: Bose
    Positioning: Close to prototype
    Strategy: To produce high quality headphones which are customed to the general public ]]>     2018-03-28 00:28:04 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246724682     Week 5 Activity 1 Group 4 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246726567 Prototype Brand for Ice-Cream: Ben & Jerry's 

    Marketing strategy: ]]>     2018-03-28 00:41:25 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246726567     Week5 activity1 group3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246726771 Bicycle]]> 2018-03-28 00:42:56 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246726771 Week 5 Group https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728490 2018-03-28 00:53:41 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728490 Week 5 Group 7 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728492 Lipsticks]]> 2018-03-28 00:53:42 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728492 Week 5 Gr https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728498 2018-03-28 00:53:44 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728498 Week 5 Group 5 ACT1 Cereal https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728576 2018-03-28 00:53:57 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246728576 Week 5 Group 2 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246729070 2018-03-28 00:56:37 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246729070 Week 5 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246729125 2018-03-28 00:57:00 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246729125 Week5 group4 Avtivity1 spirit199805 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246729779 2018-03-28 01:00:41 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246729779 Week 5 Group 6 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730376 Memory Cues
    Audio:  Mac Startup sound
    https://www.youtube.com/watch?v=XZ1mpI01evk
    Logo/Colour: Blue - Facebook/Twitter
    https://logos-download.com/169-twitter-logo-download.html
     ]]>     2018-03-28 01:04:35 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730376     Week 5 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730912 Memory Cues
    Audio:
    McDonalds jingle
    https://www.youtube.com/watch?v=oUOgitiBwa4

    Logo:
    Nike - Tick
    https://qph.ec.quoracdn.net/main-qimg-72c222c2a144c20a2ebbca04a55c6eef.webp ]]>     2018-03-28 01:07:52 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730912     Week 5 Group 7 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730938 Toyota 
    Toyota Corolla "Good Feeling" 
    https://www.youtube.com/watch?v=WEJqlKs49KQ

    Hungry Jacks Logo
    https://upload.wikimedia.org/wikipedia/commons/thumb/b/b1/Hungry_Jack%27s.svg/1200px-Hungry_Jack%27s.svg.png
    ]]>     2018-03-28 01:08:02 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730938     Week 5 Group 2 Activity https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730945 Jingle: Toyota 
    Brand symbol: Nike tick ]]>     2018-03-28 01:08:06 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246730945     Week 5 Group 5 act2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246731172 https://www.youtube.com/watch?v=dcCtRUJe15Y - Toyoto


    https://www.youtube.com/watch?v=hjUGRPWCirQ - 13 cabs
    ]]>     2018-03-28 01:09:41 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246731172     WEEK 5 GROUP 1 ACTIVITY https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246731497 Samsung Jingle - https://youtu.be/KMSnn2C3EAw]]> 2018-03-28 01:11:45 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246731497 week5 group 3 activity2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246732113 logo colour: Red
    classic Package colour: blue]]>     2018-03-28 01:15:12 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246732113     https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246742902 2018-03-28 02:16:39 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/246742902 Week 6 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250530076 More appealing to consumers emotion: Left ad, (three young friends buried together) 
    A high MAO situation, appeals to consumers emotions and feelings

    More appealing consumer cognition: Right ad, (car crash) 
    A cognitive high MAO situation where the message conveys rationality and measurements. 

    Which is more effective? Depends on the demographic of the consumer. Younger consumers might feel that the left sided ad is more appealing due to the age revealed in the ad. It is personally relevant as well due to the fact that at these ages, friends play a huge role in the lives of teens and young adults. 
    The right sided ad might appeal more to a more mature or older consumer market as it requires more cognitive thinking and ratonalization. 

    Activity 2 
    Theory of Reasoned Action (Exam) ]]>     2018-04-11 01:05:28 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250530076     Week 6 Group 4 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250531046 Ad 1 realting to the death of friends is more effective in appealing to consumers emotions given that it forces consumers to vicariously experience the negative emotions of loss associated with the death of a friend. Emotional contagion is important for the success of emotionally appealing ads. 

    Ad 2 relating to the conversion of metal is more effective in cognitively appealing to consumers given that it incorporates quantities and rational arguments. 

    Ad 2 is more effective overall because given that it uses quantities making it more believable. Moreover, the real-world image shocks consumers more and gives a clearer idea of what can happen if people drink and drive. ]]>     2018-04-11 01:10:25 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250531046     Week 6 Group 7 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250538841 2018-04-11 02:00:54 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250538841 Week 6 Group 2 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250539748 2018-04-11 02:06:08 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250539748 Week 6 Group3 act2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250539905 2018-04-11 02:07:12 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250539905 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250540064 2018-04-11 02:08:19 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250540064 week 6 group 4 activity2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250540445 2018-04-11 02:10:32 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250540445 Week 6 Group 4 - Activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250541452
    The ad would primarily aim to appeal to parents by forcing them to imagine their own children in similarly awful situation. The main focus of the ad would be this image with important statistics above such as the fact that there are currently 200 million chil labourers in the world, 73 million of which are below 10 years old. Thus, the ad would combine both cognitive and emotional appeals.

    ]]>     2018-04-11 02:15:05 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250541452     Week 6 Group 2 Activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250541718 2018-04-11 02:17:04 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250541718 Week 6 Group 7 Activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542063 Bullying]]> 2018-04-11 02:19:59 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542063 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542150 Week 6 group 1 activity 3]]> 2018-04-11 02:20:55 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542150 week 6 group 5 activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542239 2018-04-11 02:21:40 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542239 Week 6 Group 6 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542526 2018-04-11 02:23:37 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542526 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542697 2018-04-11 02:24:50 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/250542697 Week 7 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/252819993 Actual State: 
    objective analysis of reality (hunger)
    subjective analysis of reality (there is no food at home)
    Scenario: There is no food at home and you're hungry and want Chinese food.

    Ideal State: 
    Factors: 
    Experimentation with cooking, cooking as a hobby 
    Culturally affected by family background (Chinese) 
    Marketing sense: MasterChef AU

    ]]>     2018-04-18 01:28:02 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/252819993     Week 10 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259125777 - Construct a maze like structure  (e.g. IKEA)
    - Have associatiive images along with products (e.g. Bread + Eggs + Cinnamon = French Toast)
    - Marketing products more towards male preferences (e.g. having athletes endorse products)

    Activity 2 
    Characteristic of GenY -
    1. More self-conscious of self-image
    2. More focused on presentation of product rather than functionality
    3. Picky/Selective 
    4. High expectations
    5. More time conscious

    Implicaitons for Marketers - 
    1. Market products towards improving self-image/ products which are socially acceptable for all 
    2. Market products which looks aesthetically pleasing
    3. Market products in terms of its uniqueness/niche
    4. Market products in terms of usage/expected outcome vs actual outcome
    5. Improve convenience of product to consumer delivery access]]>     2018-05-09 01:11:14 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259125777     Week 10 - Group 2 - Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259125795 - disperse commonly bought products across the store 
    - increase price, as males may not look carefully
    - group like products e.g.. if they don't bring a list - direct them from pasta to sauce etc.
    - make signage more clear
    enhance shopping experience eg. samples direct towards male
    - have an interactive catalogue with locations eg. app
    ]]>     2018-05-09 01:11:21 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259125795     Week 10 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259126764 - Make the store layout more complicated so males spend more time navigating through the store, which in turn may subsequently increase purchases.
    - Good music
    - Personalised shopping experience: choose your items and someone collects them for you.]]>     2018-05-09 01:18:12 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259126764     Week 10 Group 4 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259126946 - Simplify the decision making by recommending one brand for each bproduct category within the store 
    - Improve packaging to stand out to male consumers so the product becomes more noticeable 
    - Placing products most commonly purchased by men at the back of the store so they're forced to spend more time in the store and pass other offerings 

    ]]>     2018-05-09 01:19:53 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259126946     Weeek 10 group3 act 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259126976 How to engage men?
    -store layout
    -Convenient locations with apple parking etc.
    -More prominent pricing.]]>     2018-05-09 01:20:06 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259126976     Week 10 group 7 activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259127154 2018-05-09 01:21:20 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259127154 Activity 1 group 5 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259128073 2018-05-09 01:27:19 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259128073 Week 10 - Activity 2- Group 4 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259130317 Reliance on online shopping 
    - Marketers need to ensure a high social media presence 
    - Ensuring availability of cheap delivery that brings product to consumer homes 

    Awareness of product comes through online platforms 
    - Strong presence on social media - ads before youtube clips and during Facebook videos 

    Consideration of product reviews 
    - companies need to monitor the online feedback they're receiving 

    Market savy 
    - Reduce reliance on email blasts and constant communication through e-mails 

    Price sensitive 
    - Greater promotion of discounts so consumers feel they can save more money over time ]]>     2018-05-09 01:41:20 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259130317     Week 10 - Group 2 - Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259130367 characteristic: interested in travel
    implications: use travel promotions eg. flybuys

    characteristic: tech savvy
    implication: discounts for shopping online, influencer as a career, fast service

    characteristic: more interested in environmental impacts, more health aware
    implication: packaging needs to be clear about ingredients, variety of products

    characteristic: less committed
    implication: more interested in streaming, subscribing to music, easily switch brands etc.

    characteristic: market savvy
    implication: after current trends
    ]]>     2018-05-09 01:41:37 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259130367     W10 - G1 - A2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259130519 Tech-Savvy:
    Focus more on online shopping (social-media), through online-exclusive sales and promotions that are not available in typical brick & mortar stores.

    Keeping up with trends:
    More celebrity endorsements, since millennials will be more reactive to this strategy of promotion.

    Increased concern about the environment & animals:
    More eco-friendly products/packaging.]]>     2018-05-09 01:42:46 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259130519     Week 10 group3 act 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259131199 2018-05-09 01:46:57 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259131199 Activity 2 group 5 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259131690 2018-05-09 01:50:27 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259131690 Week 10 Group 7 Activity 2 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259132591 2018-05-09 01:57:09 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259132591 Week 10 Group 7 Activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259135021 McDonalds'
    https://www.youtube.com/watch?v=UkwhBtaSN6A
    https://www.youtube.com/watch?v=lHvh_BJvqMQ
    https://www.youtube.com/watch?v=ZTrC86mmPaw]]>     2018-05-09 02:12:43 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259135021     W10 - G1 - A3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259135025 https://www.youtube.com/watch?v=LX__i-zeaWs]]> 2018-05-09 02:12:45 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259135025 Week 10 - Group 2 - Activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259135487 Telstra
    - appeal to all audiences by creating good value international plans etc.
    - eg. in suburbs where there is a high concentration of one ethnicity, market phone plans to that country
    - appeal to australian lifestyle eg. waterproof phones ]]>     2018-05-09 02:15:23 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259135487     Week 10 Group 6 Activity 3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259136576 https://www.youtube.com/watch?v=5BGgHdp_iYo]]> 2018-05-09 02:20:15 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259136576 Week 10 group3 act3 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259136705 2018-05-09 02:21:10 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/259136705 Week 11 Group 6 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/261056215 Shoes Segmentation 

    ]]>     2018-05-16 01:26:49 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/261056215     Week 11 Group 7 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/261060082 2018-05-16 01:50:49 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/261060082 Week 11 Group 1 Activity 1 https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/261060814 2018-05-16 01:54:04 UTC https://padlet.com/sima_sedighadeli/m8cq0ngsdcb/wish/261060814