Consumer behaviour and markets in the different sectors of tourism by akma

Example of decision to travel

akmathekiller — 2014-11-02 04:47:14 UTC

For example;

Hotelier (supplier) and tour operator (customer)

Airline (customer) and travel agencies (intermediaries)

This chapter demonstrate diversity form of consumer found in tourism industry

akmathekiller — 2014-11-02 05:17:00 UTC

- Within the complex structure consumer in tourism behaviour, it is clear there are other relation such like; supplier to intermidieries last to customer.

Sectors in tourism

akmathekiller — 2014-11-02 05:21:27 UTC

- Accommodation.

- Attraction.

- Support services.

- Tour operator.

- Ground handler.

- Destination marketing agencies.

- Transportation.

- Retail traveler

- Travel media

Group name:

akmathekiller — 2014-11-11 08:04:38 UTC

Lailatul jalilah binti sulaiman bukhari (UK30354)

Norshyaidatul akmar binti sajori (UK30436)

Nur saerah binti roseli (UK31285)

Siti nurunnajwa bt ahmad yusri (UK32026)

Nurul amalina binti mohd robi (UK32373)

Factors that Influence Consumer Behaviour

akmathekiller — 2014-11-11 08:11:25 UTC

The consumer behaviour is influenced by many factors: psychological factors, social factors, cultural factors and even natural factors. These factors can be grouped in three main categories as follows:

1. The first category consisting of personal factors such as tourists’ personality, self image, attitudes, motivations, perceptions, life style, age, family life style, profession.

2. The second category consisting of social factors such as culture, family, social class, reference groups.

3. The third category consisting of situational factors such as time, physical ambiance, social ambiance, state of mind.

A wide range of factors motivate consumers to buy tourism products.

akmathekiller — 2014-11-11 08:19:57 UTC

Motivated factors in tourism can be split into two groups: - those which motivate a person to take a holiday (primary demand) - those which motivate a person to take a particular holiday to a specific destination at a particular time( selective demand).

In most sections of tourism there are some common methods of segmenting the market which appear to work well.

akmathekiller — 2014-11-11 08:22:34 UTC

These include: - geographical - demographic - business versus leisure travelers - frequent travelers versus infrequent travelers - independent tourists versus organized groups.