Bike: Marketing Strategy and Family Decisions by Seyler https://padlet.com/jseylernutrition/m5dublxf357rbhi5 Add comments for each question as they relate to purchasing a bike. en-us 2021-12-01 19:49:22 UTC 2022-10-18 03:30:23 UTC hello@padlet.com Who recognizes the problem and what are their motivations? jseylernutrition https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923682716

]]> 2021-12-01 19:52:08 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923682716 Who searches for the information and/or finds the alternative evaluations? jseylernutrition https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923686141 2021-12-01 19:54:07 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923686141 Who purchases? jseylernutrition https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923687998 2021-12-01 19:55:12 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923687998 Who uses the bike? jseylernutrition https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923688211 2021-12-01 19:55:20 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923688211 Who gets rid of the bike and evaluates it? jseylernutrition https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923689006 2021-12-01 19:55:44 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/1923689006 Who recognizes the problem? hepperlerosita https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100303079 The parents recognize the issue with safety and quality. ]]> 2022-03-17 15:27:47 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100303079 olvprkns https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100304670 the parents/consumer that is paying]]> 2022-03-17 15:28:40 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100304670 olvprkns https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100305367 the parent -- the one with the money]]> 2022-03-17 15:29:01 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100305367 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100305914 The kids are most likely to use the bike]]> 2022-03-17 15:29:18 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100305914 Who uses the bike https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100306092 The kid]]> 2022-03-17 15:29:24 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100306092 olvprkns https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100309653 the parent]]> 2022-03-17 15:31:11 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2100309653 Yocelyne Garcia https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2338087941
1- My younger brother Bryan wanted a bike because his friends had bikes 

2- My brother who was 13 years old looked for different alternatives and he showed my parents the one he wanted. Being 13 year old, he had chosen an expensive bike. My parents decided to take him to DICK's to look at different options together.

3- Parents purchased the bike based on budget and performance of the bike 

4- 13 year old Bryan uses the bike

5- In this case since my brother is old enough to know what he likes. He evaluates the bike and decides if he is satisfied with it or he wants to return it. He kept the bike.


]]> 2022-10-13 04:10:35 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2338087941 Who recognizes the problem and what are their motivations? beardown1812 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2338996489 Being a little bit older I would recognize he problem and my motivation for a bike would be that biking is a form of fitness. ]]> 2022-10-13 15:34:25 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2338996489 Stepanek estep8086 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2338997984 1. Parents want their kids to have a toy to play with outside and they also want to get their kids out of the house and outside.
2. The consumer or maybe a parent purchasing a bike for a child.
3. If it is for a child, the parent will be purchasing but any consumer can buy one.
4. the kid
5. the parents


]]> 2022-10-13 15:35:21 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2338997984 Who searches for the information and finds alternative evaluations? beardown1812 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339000400 Being that it is my bike I did all the research. Schwinn is a name that was big when I was a child, so I went with them. I wish I did more research because I feel the product is not what it once was. ]]> 2022-10-13 15:36:47 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339000400 Bike Decision Process danafritz https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339001316 2022-10-13 15:37:20 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339001316 Who recognizes problem and what are their motivation? beardown1812 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339003854 I would say I recognize the problem and I looked at biking as a form of fitness. ]]> 2022-10-13 15:38:51 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339003854 Who purchases? beardown1812 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339006634 I do.]]> 2022-10-13 15:40:34 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339006634 Who uses the bike? beardown1812 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339007920 I do. My mom will take it for the occasional ride.]]> 2022-10-13 15:41:25 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339007920 Who gets rid of bike and evaluates it? beardown1812 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339009032 Once again me.]]> 2022-10-13 15:42:04 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339009032 Who recognized the problem? Motivations? rmasl6294 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339075451 In the example of "buying a bike", my husband recognized that we needed to purchase bikes to stay active and have a fun family activity to do together, which was also COVID safe. ]]> 2022-10-13 16:19:34 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339075451 Who searches for info/finds alternatives? rmasl6294 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339081940 My husband was searching online for bikes, but didn't simply want a cheap bike at Walmart, I helped him search local bike places, ended up going to a small bike shop in Skokie and finding a good quality bike, but it was a bit more expensive and needed to be ordered from Minnesota. ]]> 2022-10-13 16:23:37 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339081940 Who recognizes the problem? What is the motivation? https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339085875 I recognize my need to save on gas fuel and opt to search for a more economical method of traveling. I am motivated to use the bike to get to nearby shops and diners that I would otherwise use a car to get to. This seems a more economically viable method of transportation given the increase in gas prices.]]> 2022-10-13 16:26:07 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339085875 Who purchased? rmasl6294 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339087554 My husband purchased the bike and added a carrier in the back that could be attached or detached in case the kids wanted to ride along. ]]> 2022-10-13 16:27:16 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339087554 Who searches for the information and/or alternative evaluations? https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339089222 I conduct my own search and alternative evaluations. I am the one person in my household that would hold more knowledge on what to get and what the budget is.]]> 2022-10-13 16:28:27 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339089222 Who uses the bike? rmasl6294 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339089374 My husband | 6yo uses the attachment]]> 2022-10-13 16:28:34 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339089374 Who makes the purchase? https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339090838 I make the purchase.]]> 2022-10-13 16:29:28 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339090838 Who uses the bike? https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339092028 I use the bike and my parents can also use the bike since we live in the same household. ]]> 2022-10-13 16:30:18 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339092028 Who gets rid of the bike/evaluates it? rmasl6294 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339093765 My husband (or me if in the future he stops using it and it's cluttering up my garage). My husband or I will also reevaluate the need for the attachment when the kids get older, get rid of it when necessary.]]> 2022-10-13 16:31:31 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339093765 Who gets rid of the bike and evaluates it? https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339094870 I evaluate the bike based on performance, quality, and value. Based on these concepts, it determines whether or not I get rid of the bike or keep it. ]]> 2022-10-13 16:32:13 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339094870 Jessica Pavliukovecas https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339390025 Who Recognizes the Problem:
I would say I recognize the problem of buying a bike as a form of transportation and for many other people who cannot afford a car]]> 2022-10-13 20:21:58 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339390025 Jessica Pavliukovecas https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339396844 Who searches for the information or finds the alternative evaluations: 
They would conduct their own searches such as what their budget looks like or what types of tires they would need for specific weather accommodations depending on where they live

]]> 2022-10-13 20:29:43 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339396844 Jessica Pavliukovecas https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339398629 Who Purchases:
The consumer / the conscious buyer]]> 2022-10-13 20:31:44 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339398629 Jessica Pavliukovecas https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339401976 Who Uses:
I do or the worker who buys it for themselves]]> 2022-10-13 20:36:04 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339401976 Jessica Pavliukovecas https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339404797 Who gets rid of the bike and evaluates it:
The person who bought it in this case the worker to make sure it is up to standards and does what it is supposed to do for them. They might replace later on but they test out to see if it fits to them]]> 2022-10-13 20:40:01 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339404797 Julia Kostadinova https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339640826 recognize problem: Need of transportation, affordability, convenience

who researches: a green energy person, head of household and in charge of fianance ( my mother and father)

who purchases: my mother and father

who uses: my brother who rides with his friends and love going on rides, and has something to use all the time to get places

who evaluates: my parents and my brother once gotten it see how it is how good it is and how much use it will recieve


]]> 2022-10-14 01:33:26 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339640826 Recognize the Problem - Adam Bojovic abojo5656 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339750617 I would recognize the problem with a bike as a way to gain physical activity. ]]> 2022-10-14 03:09:21 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339750617 Information and alternatives - Adam Bojovic abojo5656 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339755709 I would view the retail market for reputable brands that are known for personal fitness, however, I would not view any that are for mountain or rough terrain trips. Considering I have grown up with having Huffy brand bikes, I would prefer those but also consider Trek and Redline. ]]> 2022-10-14 03:13:56 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339755709 Purchase - Adam Bojovic abojo5656 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339757334 I would make the purchase from a reputable distributor after evaluating all brand options. ]]> 2022-10-14 03:15:37 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339757334 Bike use - Adam Bojovic abojo5656 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339758424 I would be the only individual to use the bike for physical training. ]]> 2022-10-14 03:16:45 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339758424 Evaluates - Adam Bojovic abojo5656 https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339759768 I would be the individual who evaluates the bike's performance and decides whether or not it is worth to keep or discard. ]]> 2022-10-14 03:18:03 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339759768 Who Recognizes the Problem? kaleighahnguyen https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339823996 - The parents (Mom & Dad) recognize that their child is outgrowing their small training bike
- Need to find a new bike for their growing child 
- Make sure it is of good quality 
for their safety and enjoyment
- Their motivations are for their child to have a safe and enjoyable time on this bike]]> 2022-10-14 04:32:52 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339823996 Who searches for the information and/or finds the alternative evaluations? kaleighahnguyen https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339828502 - The parents would be the ones searching for information about the product and consistently considering what they are looking for
- A good price, good quality (i.e. tires that are made for different types of weather, comfortable bike seat, reliable break, and gear system, etc)
- Since they want a good quality bike that can last, alternatives are found in other bike shops compared to those at well-known discount stores (ex. Walmart)]]> 2022-10-14 04:38:09 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339828502 Who Purchases? kaleighahnguyen https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339829604 - The parents (Mom & Dad) will make the purchase as the child is young and they want to provide for them still ]]> 2022-10-14 04:39:28 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339829604 10/13 Juliana DeSantis https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339840138 Recognize problem: Desire from child because it is "cool" but also to be involved in physical activity.

Who researches: Head of household and child. Head of household will determine price, quality, safety, and whether it is needed while child will determine if they find it physically appealing.

Who purchases: Parents

Who uses: Child will use the bike as he plays with friends or wants to go any place locally.

Who evaluates: Parents and child will evaluate the quality and determine whether the purchase was worth it. Did it meet both parties needs? Is there a better option?]]> 2022-10-14 04:52:47 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339840138 Who Uses the Bike? kaleighahnguyen https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339840350 - Despite the parents paying for this product
- Their intended purpose is for their child to use it in the first place to enjoy]]> 2022-10-14 04:53:05 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339840350 Who gets rid of the bike and evaluates it? kaleighahnguyen https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339854711 -The parents would be the ones evaluating the quality to ensure it's safe for their child
-If it passes that test and the child enjoys it they will keep it 
- Until the child eventually outgrows it again, and they need to purchase a new one]]> 2022-10-14 05:09:41 UTC https://padlet.com/jseylernutrition/m5dublxf357rbhi5/wish/2339854711