Purposes of social media by

Purposes of social media by https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g Made with whimsy en-us 2017-06-02 09:32:20 UTC 2017-06-16 09:34:59 UTC hello@padlet.com What does visions, aims, objectives and goals mean? kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174948707
Visions: To have the ability to think about or plan the future with imagination or wisdom.

Aims: To have the intention of achieving.

Objectives: Something aimed at or sought out for, like a personal goal.

Goals: The object of a person's ambition or effort; an aim or desired result.]]> 2017-06-02 09:33:07 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174948707 Lush's visions, aims, objectives and goals: kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174949195
Vision:

Their vision is to create products that can benefit its users and protect its;

'people, animals and the environment'.

Aims:
Underlaying aims to work towards overall vision. Aims may be confidential to the organisation, lush's aims: 'to invent products that use little to no preservatives and packaging, are free from animal testing and are vegetarian'.

Objectives:
To continue fighting animal testing and aim to use 100% recycle packaging.

Goals:
By the end of 2016, to have had opened another 10 stores globally.
By the end of 2016, to have reduced their waste usage by 20%.

]]> 2017-06-02 09:37:27 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174949195 Lush brand statements and values: kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174951954
Lush follow 6 core values as a brand and these are:
-100% vegetarian
-Ethical buying
-Handmade
-Naked packaging
-Freshest cosmetics
-Fighting against animal testing

Lush states as a brand that they invent their own products and fragrances, they are handmade hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made.

A priority as a brand is to make people happy by making soap.

As a brand:

We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again. We believe our products are good value, that we should make a profit and that the customer is always right

"Fresh Handmade Cosmetics"

]]> 2017-06-02 10:00:26 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174951954 Why use social media as part of your marketing plan? kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174953863
- A way to attract new customers
- Improve customer service
- Improve customer engagement
- Build brand awareness
- Build/manage reputation
- Understand what your customers are saying - insights
- Drive traffic to website/share website content
- Benefit from 'word of mouth', making brand more recognisable/familiar
- Add value with tips and advice
- Intel - market, competitors]]> 2017-06-02 10:17:11 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174953863 What are the factors to consider when including social media as part of a marketing plan? kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174954479
Budget: Sorting how much money you want to put into social media targeting (paid search).

Audience: Types of audience you are targeting.

Brand and values to reflect: How your organisations values will be reflected via social media platforms

Competitor benchmarking: How your brand/organisation stands out compared to their competitors]]> 2017-06-02 10:23:38 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174954479 Applification and Engagement: kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174956042
Amplification:
Making people more aware of your product or service through social media activity.

Engagement:
Creating conversations with your audience through social media. ]]> 2017-06-02 10:40:30 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174956042 You need to decide what the benefits and drawbacks are of either Amplification or Engagement, depending on which on you are given: kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174956269
Benefits for Amplification:
- Allows you to find an audience
- Build a brand
- Build credibility
- Encourage traffic to website/blog

Consequences:
- Employees need to be monitored
- Poorly trained staff unaware of what they should do
- Negative messages shared by multiple people
- Insufficient resource to cope with demand
- Extra demand causes sites to crash
- Data protection may be compromised]]> 2017-06-02 10:43:11 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174956269 You need to decide what the benefits and drawbacks are of either Amplification or Engagement, depending on which on you are given: kimberlysisa_ortiz https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174957666
Benefits for Engagement:
- Build relationship
- Crisis management
- Build trusted credibility
- Provide customer service
- Promote caring sharing side of business

Consequences:
-Inappropriate conversations made public
-Classified/private information may be shared
- not enough resource to respond in a timely manner
- Insufficient resource to cope with demand]]> 2017-06-02 11:01:16 UTC https://padlet.com/kimberlysisa_ortiz/m58l8xm7fk7g/wish/174957666