Live Project - Vinti Andrews by Cora https://padlet.com/n0707006/VintiAndrews Group Diary en-us 2017-02-07 12:28:47 UTC 2025-11-06 05:20:09 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lightdecrease.png 1st Feb. Meeting n0707006 https://padlet.com/n0707006/VintiAndrews/wish/153569109 Participants: 3 members
Meeting Topic: Progress
1. Competitors studies: find out some great cases of indie brands ( either small or popular one ), focus on their social media efforts
2. Do either interview of focus  group before 14th, and think about what is our perspective

- Will be further discuss on 2nd, Feb meeting]]> 2017-02-13 20:46:52 UTC https://padlet.com/n0707006/VintiAndrews/wish/153569109 2nd Feb. Meeting n0707006 https://padlet.com/n0707006/VintiAndrews/wish/153570116 Participants: 7 members
Meeting Topic: Customers Interview

]]> 2017-02-13 20:51:44 UTC https://padlet.com/n0707006/VintiAndrews/wish/153570116 26th Jan. Vinti Andrews Interview n0707006 https://padlet.com/n0707006/VintiAndrews/wish/153570219 Participants: 7 members
Place: London, Vinti Andrews Store
Meeting Topic: Founder Interview]]> 2017-02-13 20:52:12 UTC https://padlet.com/n0707006/VintiAndrews/wish/153570219 13th Feb. Meeting n0707006 https://padlet.com/n0707006/VintiAndrews/wish/153570732 Participants: 4 members
Meeting Topic: Outline of PPT
1. Competitors
- FInd out some competitors
- List few key points of successful mobile or digital interaction
2. Customers Interview
- Draft interview question (as discussed)
- Interview progress: start from interview two classmates, the do focus group with 5-6 ppl
3. Vinti Andrews interview
- List the main points of Vinti Andrews interview
- Identify key problems regarding to their current/future objectives
Next Step
- Analyze competitors effort
- Analyze customers reflection
- Find out how the result of previous two points connects with Vinti Andrews problems, and develops useful strategy to overcome it.
Things to be confirmed
A. FInal outcome
B. Format
C. Word count
D. Structure                                             ]]> 2017-02-13 20:54:42 UTC https://padlet.com/n0707006/VintiAndrews/wish/153570732 25th Jan. Meeting n0707006 https://padlet.com/n0707006/VintiAndrews/wish/153657513 Participants: 7 members
Meeting Topic: Vinti Andrews Interview Question Discuss
Coey
1. Tell us about your brand.
2. What is the story behind your brand?
3. What is the age range of your customers
4. What is your typical customer?

Laurence
1. Where do you get inspiration from for your products?
2. What products ranges do you mainly focus on?
(Are you primarily focused on mens or womenswear?)

Elina
1. What do you expect for brand within the next year?
2. What are your current objectives for the brand?

Cora
1. Where do you sell most of your products?
2. How do you communicate your products and brand message?
(Have you considered celebrity ambassadors)
3. Do you have a newsletter?

Fiona
1. What do you want to achieve through your art direction? (Photography/Visual merchandising)
2. Does your shop have multiple functions or is it solely for selling?

Josef
1. What do you want to achieve with your website? (Blog)
2. Do you have social media/website staff
3. Have you encountered any obstacles with your social media platforms?
4. If you had an app what would you want it to achieve/provide?

Fiona
1. Do you participate with any fashion events?
I.e. pop-ups/fashion weeks
2. Would you like to be involved with any other events?

Shinnie
1. Who are your competitors?
2. Where do you place your brand in the fashion market?

]]> 2017-02-14 10:04:36 UTC https://padlet.com/n0707006/VintiAndrews/wish/153657513 17th Feb. Pilot Research https://padlet.com/n0707006/VintiAndrews/wish/154920311 Participants: 6 members

Two pilot interviews were carried out with respondents who demonstrated an interest in street style/fashion.
The interview focused on their overall impression of Vinti Andrews' digital channels, their opinion on mobile apps and their online buying behaviour.
A go pro was used to capture how the respondents interacted with the VA website.
Audio from both interviews was recorded and later transcribed by Coey.
The interviews have provided a good platform to build further primary research (e.g. focus group). ]]> 2017-02-20 12:47:23 UTC https://padlet.com/n0707006/VintiAndrews/wish/154920311 17th Feb. Interview with Lucy coeychow1010 https://padlet.com/n0707006/VintiAndrews/wish/155094723  ]]> 2017-02-21 10:01:37 UTC https://padlet.com/n0707006/VintiAndrews/wish/155094723 17th Feb. Interview with Niko coeychow1010 https://padlet.com/n0707006/VintiAndrews/wish/155094867 2017-02-21 10:02:28 UTC https://padlet.com/n0707006/VintiAndrews/wish/155094867 14th Feb. Tutorial Meeting coeychow1010 https://padlet.com/n0707006/VintiAndrews/wish/155095017 Participants: 7 members

(1) Brainstorming.
(2) Vinti Andrews is a brand with musical background and elements. So we come up with plenty creative ideas of combining music with the brand ( from aspects of physical store, website and other digital platforms). Aim to boost its publicity and show its specialty. 
(3) The ideas can be classified into two parts, events and collaboration.

Events
• House of party/ In-store concert
• Music festival
• Create playlists that represent brand
• Invite brand, singer, DJ to their clothes show 
• Interviews with current music blogs or magazines
• Story telling — recommend songs/ design inspiration
• music video on website or social media
• Design collection inspired by music Collaboration
• Collaborate with local record labels
• cross over with the local bands
• Collaborate with DJ, singers, club
• Sponsor some indie singer/brands
• Celebrities promotions

]]> 2017-02-21 10:03:19 UTC https://padlet.com/n0707006/VintiAndrews/wish/155095017 21st Feb. Tutorial Meeting https://padlet.com/n0707006/VintiAndrews/wish/155409883 Participants: 7 Members

Instagram  
  • -  Choose the best time (4-5 pm) to post EVERYDAY (at least once a day)  
  • -  Weekdays posts (products or some latest trends) / Weekends posts (Music or street related events )  
  • -  Special posts schedule will be weekly with short video (around 30s) which can strengthen the brand identity of Vinti Andrews  
  • -  Consumer participation plan (Design competition)  Printed / Embroidered T-shirt
  • -  Integration plan  
  • Live music event (eg. boiler room)  
  • Weekly Music suggestion (eg. Spotify)  
  • Snapchat & Twitter  
  • Film 'behind the scenes' video & post it on social media platforms  
  • Street snap shoot        (wear different brands  with VA's products, tag them on Instagram and also ask them to repost it)  
]]> 2017-02-22 11:34:26 UTC https://padlet.com/n0707006/VintiAndrews/wish/155409883 21st Feb. Tutorial Meeting https://padlet.com/n0707006/VintiAndrews/wish/155413613 Participants: 7 members
Mobile PR]]> 2017-02-22 11:56:28 UTC https://padlet.com/n0707006/VintiAndrews/wish/155413613 7th - 10th March Tutorial coeychow1010 https://padlet.com/n0707006/VintiAndrews/wish/159777821 7/3: 4 Participants
10/3: 6 Participants

This week aims to finish the presentation powerpoint and logo design for the brand.

To-Do List:
- Presentation powerpoint
- Mobile app design
- Logo

]]> 2017-03-13 18:04:39 UTC https://padlet.com/n0707006/VintiAndrews/wish/159777821