Creative Journal by Wan-Chun Tseng

Think first and last 5 seconds

kaytseng529 — 2020-03-11 08:04:10 UTC

In the first 5 seconds

I plan creative the interesting visual images on my video to draw kids in.

Last 5 seconds
there are few ideas:
* a slogan
* logo
* make the information/important message the end.

Initial thoughts and 80 possibilities for the message to be promoted

kaytseng529 — 2020-03-14 17:18:04 UTC

To be honest, I never done any like brainstorming, researching for a project, making videos, website and journals before, it is quite challenging for myself, just because it is new for me, but through every week of learning, week by week, less scared, and start have more clues, knowing how to do this.

1. Don’t drink and drive
2. Stop school bullying
3. A vitamin, improves health and wellbeing
4. Protective of social work
5. Gender equality
6. No panic buy
7. LGBTQ stuff
8. Food delivery, create a world for busy people
9. No more plastic in the ocean
10. Coronavirus thing
11. Stop family and domestic violence
12. Over dieting, not healthy thing
13. Binge drinking
14. Binge eating
15. Shopaholic
16. Smartphone addict
17. Internet addiction
18. Support local music
19. No Smoking
20. Bipolar disorder
21. Schizophrenia, it’s not their fault
22. Depression
23. Autism
24 Workaholic, should spend more time with Family
25. Stop speeding
26. Using phone while driving
27. Global warming
28. Plastic reduction
29. Wireless phone chargers, no more cords problems
30. Wash hands for 20 seconds
31. Game addiction
32. Stay at home, stop spreading virus
33. Noise pollution
34. Stray cats/dogs problems
35. How to look after Dementia people
36. Elderly living alone
37. Child walk to school on their own
38. A Energy drink keeps you awake
39. A lipstick with have 2 or more colours in one lipstick
40. Child alone in car
41. Child alone at home
42. Sexual harassment
43. Animal-friendly make-up brushes
44. Vegan boots, no leather
45. A fashion pyjamas suits you day and night
46. Stop workplace harassment
47. A website offers every different country’s movie
48. No more toilet paper’s problem, very hard to buy toilet paper lately
49. Light-up piercing
50. Workplace bullying
51. Diabetes disease
52. Heart disease
53. OCD, obsessive-compulsive disorder
54. A new laptop which has the latest in new technology
55. An electronic band which record your exercise stuff
56. A website can displays free comices for people to read
57. ADHD, attention deficit hyperactivity disorder
58. Reduce speed
59. Designated driver, drinking
60. A good suitcase which can pack a lot of stuff if you need to relocate
61. A all in one face cream for lazy people
62. Robot vacuum cleaner saving your time
63. Social distancing
64. Late-night food, makes you fat
65. Having breakfast start your day
66. Umbrella which shields you completely
67. Self isolation for 14 days
68. Pets adoption
69. help the kids to eat more vegetables and fruits
70. Donate the stuff you don't need, but someone else they need it
71. Stop eating junk food
72. Don’t give your kids exert great academic pressure
73. Voice activated sensor light for lazy people
74. Drug abuse, don’t let drugs ruin your future
75. Air fryer, foods are lower in fat, a healthier option
76. Give your kids space to develop their own interests
77. A smart voice translator, for travellers quickly translate all different language
78. A power bank which you can charge your phone no matter where you go
79. An asthma and allergy friendly vacuum
80. A portable printer connects via bluetooth to the smartphone, you can print your photos when ever you want

Chosen Topic, Message and Target Audience

kaytseng529 — 2020-04-08 13:24:50 UTC

Chosen topic: help the kids to eat more vegetables and fruits

Chosen target audience: kids from 3-6 years olds, the target audience through a fun and playful video to help them increase their curiosity and interest in vegetables and fruits, also learn more about various vegetables and fruits, increase more vocabulary. It is a great opportunity to reinforce healthy eating habits with kids, trying to help them become eager to eat vegetables, and they will leave behind the fear of trying new, healthy food. Offer the children learning in fun ways, which could have a powerful impact on helping kids to eat more vegetables and fruit.

I plan to use rich colours and creating a visually fun and playful scene to capture their attention, by using various make it colourful through the various food elements present fun, playful, nutrition and health.

Stop-Motion Salad

kaytseng529 — 2020-04-08 17:29:33 UTC

After watching these stop motion videos, I realised I would like to make something similar for my own video.

Toni Nicole Photography 2014, Stop-Motion Salad, video, YouTube, 01 February, viewed 7 April 2020, .

Stop Motion Film- Eat More Fruit

kaytseng529 — 2020-04-08 18:12:17 UTC

This video gave me some shooting ideas.

Shazin 2016, Stop Motion Film- Eat More Fruit, video, YouTube, 14 January, viewed 7 April 2020, <https://youtu.be/ZCNvsSFGlcY>.

Happy Fruits Stop Motion

kaytseng529 — 2020-04-08 18:19:29 UTC

I like this creative idea, will try to do something similar.

Geng Geng 2016, Happy Fruits Stop Motion, video, YouTube, 02 June, viewed 7 April 2020, .

Help kids become eager to eat vegetables, and they will leave behind the fear of trying new, healthy food.

kaytseng529 — 2020-04-08 19:45:40 UTC

Tipsmom 2015,

Image of the: how to get your child to eat more vegetables?, Tipsmom, 7 November, viewed 7 April 2020,

.

Making food look fun can entice kids to give it a go.

kaytseng529 — 2020-04-08 20:28:19 UTC

Queensland Government Queensland Health 2019, Image of the: Give food a disguise, Queensland Government Queensland Health, 16 October, viewed 7 April 2020,
.

Academic resources/Annotated bibliography

kaytseng529 — 2020-04-08 21:54:51 UTC

United States, Food Nutrition Service n.d., Fruits & vegetables galore helping kids eat more, U.S. Dept. of Agriculture, Food and Nutrition Service.
This book is tools for school foodservice professionals packed with tips on planning, purchasing, protecting, preparing, presenting and promoting fruits and vegetables, and also to helping kids eat more vegetables and fruits. Dress up your serving line to draw attention to fruits and vegetables to encourage children to make these selections. Solicit the cooperation of teachers by providing them with teaching tools or by supporting their educational efforts.

Strasburger, V.C., 2006, ‘Children, adolescents, and advertising.(POLICY STATEMENT)’, Pediatrics, vol. 118, no. 6, pp. 2565-2566.
This research article explains through advertising healthy foods has been shown to increase wholesome eating in children as young as 3 to 6 years of age. Clearly, advertising represents “big business” in the United States and can have a significant effect on young people and kids, so advertising more health and nutrition food can influence the target audience.

Alm‐Lequeux, A 2004, ‘NEW! Re‐Purposing TV Ads for Building Vocabulary‐Learning Strategies’, Unterrichtspraxis/Teaching German, vol. 37, no. 1, pp. 53–55.

This research article tells the advertisements have been popular with language teachers and learners for a long time. They are not only entertaining and often funny, by learning of television advertisements can increase kids awareness of cognitive and affective learning processes and thereby help them to build effective strategies for vocabulary learning.

‘Want kids to eat healthier? Don't tell them, show them.(In The News)’ 2013, Science and Children, vol. 51, no. 1, p. 18.

This source studies that the more vivid the image, in terms of movement, colour, and accuracy of representation, the more realistic, the more it's going to stimulate kids response to it. It would be like you respond to the image on the display like you would respond to a plate in front of you. If you're hungry, you respond by saying, 'I will have what's in that picture.'

AIDA, identify and craft the message

kaytseng529 — 2020-04-09 20:32:41 UTC

Attention
Appeal to children's senses with a motivational video that has varied colours, movement and sounds to help them focus. I intend to grab my audience's attention by using rich colours and creating a visually fun and playful scene to capture their attention. Will provide joy and fun scene in the first 5 seconds.

Interest
I'm going to create varied colours scene, make it colourful through the various food elements present fun and playful, chop the vegetable turns into the fruit, also to gain children's attention with happy upbeat background music, and use some different sound effect to help them focus on video, it should capture the target audience's attention.

Desire
Chop the vegetable turns into the fruit, using similar colour's elements, such as carrot turns into the tomato, capsicum turns into kiwifruit, corn turns into orange. When kids watching the video, meanwhile parents can teach kids to learn different vegetable and fruit and also learn the colours. Use orange to creative the Pac-Man, will make fruit playful, to help kids increase their curiosity and interest in vegetables and fruits.

Action
After viewing the video, audience members should feel curiosity and interest in vegetables and fruits. by this way, kids and parents can play with the food together to develop kid's positive associations and memories with vegetables and fruits, kids get to what they normally like to do: get messy, laugh and be creative, but they get to use food. Parents can teach them various food elements and also learn the colours, to help kids to eat more vegetables and fruits.

Treatment

kaytseng529 — 2020-04-09 22:53:27 UTC

This video will showcase vegetables and fruits can be fun and playful, and develop kid's positive associations and memories with vegetables and fruits.

The video will film in stop motion way, start with a bottle of tomato sauce squeeze out 5 different food elements, kiwifruit, tomato, onion, orange and capsicum, and chop the vegetable turns into the fruit, using similar colour's elements, such as carrot turns into the tomato, capsicum turns into kiwifruit, corn turns into orange. Use orange to creative the Pac-Man, will make fruit fun and playful.

At the last 5 second will show more various food elements present nutrition and health.

For the camera angle will set high angle shot, then move the subject itself, shoot another photo. Move the subject again, and so on, playback the sequence in rapid progression, all those photos come together and edited into a continuous movie.

Tone

kaytseng529 — 2020-04-09 23:33:38 UTC

The target audience may be think vegetables is the green monster, a horrible food in the world.

I want them to feel vegetables and fruits can be fun and playful, and they are not the monster.

I will need to convey a joy and fun vibe if I want to capture their attention, and to change their mind. Also a happy upbeat background music, and use different sound effect, to create a happy vibe, the target audience will stick with the video.

The colours which best convey these emotion are violet, green, yellow, orange and red. These are most enjoyable colours, can be create a feeling of nature, nutrition, health and organic style. And every each colour represents a vegetable or fruit.

Colour palette, create on coolors.co

kaytseng529 — 2020-04-10 00:41:18 UTC

Fonts and Typography

kaytseng529 — 2020-04-10 01:55:38 UTC

I chose a bright yellow, orange, red, violet and green colour scheme to capture the kids' target audience, these are most enjoyable colours, can create a feeling of nature, nutrition, health and organic style. And every each colour represents a vegetable or fruit.

When selecting a typeface for a children's text, I'm looking for a warm, friendly design with simple, generous letter shapes. I found out Gill Sans MT is a choice for very young readers.

Help the kids to eat more vegetables and fruits. Mindmap

kaytseng529 — 2020-04-10 03:22:00 UTC

https://bubbl.us/NTU4MjM0OS8xMDY0NzAyNi8zZDQ2NjhjNTRjMjQxY2RlZTI0NjljMjg4ZDYzZmMyOQ==-X?utm_source=shared-link&utm_medium=link&s=10647026

Reflection on Mind Map

kaytseng529 — 2020-04-10 03:27:16 UTC

This mind map I have created is the some of ideas to show what I could do, and run through the ideas, it gave me the direction on my video and the important things I would need to be focused and reminds me to add on my video.

Study finds ads may help kids eat more veggies

kaytseng529 — 2020-04-11 18:09:30 UTC

Schoenberger 2016, Image of the

Study finds ads may help kids eat more veggies, American Institute for Cancer Research, 8 July, viewed 8 April 2020,

Research - fonts, colour

kaytseng529 — 2020-04-11 18:24:55 UTC

Fonts.com, Typography for Children, Fonts.com,

viewed 8 April 2020, .

This one helped me know how to select the most suitable typography for the kids.

Biteable, color theory basics for video makers, Biteable, viewed 8 April 2020, .
Quicksprout 2019, The Psychology Of Color, Quicksprout, viewed 8 April 2020, .

These two webpages, it does help me to understand how to choose the right colours for my video, and that can make it more visually appealing and help to get my message across.