Food Trends 2025 – This is how we will eat in the future

Name of Company:

Futurefoodstudio

(Nutritionist Hanni Rützler)

.Nature of Company:

They have been analyzing changes in our eating culture and in the food & beverage industry for 25 years and help customers along the entire food chain to understand trends early on and to make them usable for their own company or organization.

SPOT THE MAIN TRENDS

• List the key trends (big ideas)

1. Food innovation

2.regionality and globalisation

3. Production, waste of food

• Identify trends that stand out

WHAT IS THE IMPACT?

• Which trend is happening now?

Food Innovation; Meats are currently being grown in labs or cultured (approved in USA and Singapore) or 3D printed (

• Which trend will grow in the future?

  lab grown meat/ cultured meat being introduced and a common phenomenon around the world

• Who will be impacted by this trend?

chefs and restaurants

consumers

Food producers

food researchers &scientist

• Which industries will be impacted by this trend?

F&B industry

Agricultural industry

https://zukunftsinstitut.de/hubfs/Foodreport%202025/FoodReport_2025_Leseprobe.pdf

1. Cluster One:

   • Emphasis on interconnected and holistic solutions.

   • Themes: Health, Sustainability, Climate Protection.

2. Cluster Two:

   • Reducing food waste leads to innovative alternatives to linear food production.

3. Cluster Three:

   • Synergies between regional and global aspects in production, processing, and trade.

• Substantial Impacts:

  • These synergies drive the development of successful future strategies in companies and organizations.

Main Food Trends According to Hanni Rützler

• Plant-Based Diets:

  • Increased focus on plant-based foods for health and sustainability.

• Sustainability:

  • Growing consumer awareness and demand for eco-friendly food options.

• Health Consciousness:

  • Emphasis on nutritious, wholesome foods and balanced diets.

• Reduction of Food Waste:

  • Innovative approaches to minimize waste in food production and consumption.

• Technology Integration:

  • Use of technology in food production for efficiency and sustainability.

• Transparency:

  • Demand for clear sourcing and ingredient information from producers.

4o mini

Sharpen your sense of observation and critical thinking skills.

1. Identify at least 6 signals of change.

   • Butter made from CO2( ecological)

   • 
     

   • 3 other signals related to any other topics (e.g. lifestyle, business, sustainability, design, ecology etc.)

     
     

2. As best as you can, identify signals based on a range of STEEP analysis (social, technological, environmental, economic, political). *It is ok if you're not able to cover all 5 categories of STEEP. Just try your best :)

3. Interpret the signals

   • WHAT IS THE SIGNAL?

     (Remember, a signal is a concrete, current, specific, surprising example of a change that is happening)

   • SO WHAT? THEN WHAT? WHAT IF THIS SIGNAL GETS BIGGER?

     (What might the world be in 10 years if this signal gets bigger? What would it be like if it becomes common and widespread? How will it impact society?)

   • WHAT IS THE DRIVER

     (What's driving the change? What's the bigger force behind it?)

SIGNAL:

• Savor, a California-based startup backed by Bill Gates, has developed a technology that turns carbon into cooking fats, oils, and other food products.

SO WHAT:

• Low carbon foot print: This article shows howCO2 can be converted to butter.

  1. This drastic reduction highlights the potential to mitigate greenhouse gas emissions associated with food production

  2. Other food companies may be inspired by this method of sustainability and progress with the same mindset

     
     

• Minimal Resource Use:

  1. With being able to replace cows with gas, this process will be saving alot of resourses and reduce the need to destroy the enviroment

  2. killing two birds with one stone by reducing the gas emitted by cows and human activities (factories)

• Sustainable Production Process:

  This will be able to make use of the CO2 gas (that is one of the factors of climate change) and convert into something sustainable and overall decrease the amount of CO2 in the air

  
  

  
  

  DRIVER:

• ( CLIMATE CHANGE)Urgent need to address the impacts of how traditional farming contributes to the release of greenhouse gases.

• ( ALTERNATIVE FOOD)As well as the increase in demand for alternative sustainable food options.

  
  

• China is witnessing the beginnings of a significant shift towards a meat-free revolution

• Driven by a combination of health concerns

• Environmental sustainability

• Changing consumer preferences.

  
  

SO WHAT:

This article shows how China is moving towards being meat free due to

• Health concerns: heart disease, diabetes, and obesity, which are caused by high meat consumption.

• Climate Change Mitigation: The livestock sector contributes to global greenhouse gas emissions.

• Cultural Shifts: To cut down their meat consumption may lessen the market and lessen tourist who come to china to feast on meat.

• Economy: Businesses that sell real meat will start to lose out if they dont change

DRIVER

• ( HEALTH CONCERNS)significant health issues, with heart disease, diabetes, and obesity being major contributors to mortality, caused by high meat consumption

• (CLIMATE CHANGE) Reducing meat consumption will be able to reduce carbon foot print .

  
  

• Plan to feed further 80 million citizens,

• Chinese scientists in the Shandong Province have successfully harvested ‘sea rice’.  

• Success in growing and harvesting the alkali-resistant strain is an important milestone in increasing domestic food production in China.

• provides the international community with a potentially a more cost and environmentally efficient strain of rice for food production.

SO WHAT:

• Increased production: increase in production due to the increase in seawater rice. Hence, with more production, quantity will increase..

• Cultural Shifts: The new methods of harvesting seawater rice, may shift the local cultures and traditions of agriculture

• Rural Development: The growth of seawater rice farming could contribute to rural development by providing employment opportunities in agricultural sectors.

• Economical growth: With more produce of goods, more consumers will invest their money into sea rice, hence, the growth in buinsness and economy.

• Enviroment:

DRIVER:

• (FOOD SECURITY)

• (GROWTH IN ECONOMY)

• (INNOVATION)

• At least eight cities insufficient milk production after childbirth, which is attributed to climate-related health issues

• India with industrial areas focused on coal production are now facing dire climate-related health impacts

• Several diseases are spreading at a much faster pace, India is struggling with reduced or lack of milk production post-birth.
  

SO WHAT:

• Pollution in the air: Due to India being one of the second-largest coal producers, burning coal pollutes the air with many gases which will bring up concerns on the health of woman.

• Health concerns: Woman in India are experiencing insufficient milk production after childbirth, which is attributed to climate-related health issues.

• Economy: companies providing powdered milk/ authentic cow milk market may rise due to mother not being able to produce milk

• People who can afford may migrate overseas and leave india permanently.

DRIVER:

• ( Socioeconomic Factors) prices of milk formulas will increase, making it harder to afford.

• (Long-term health effects) Long-term implications of these health impacts on maternal and child nutrition

• (Enviroment) With coal production contributing to severe air pollution. This pollution is linked to various health issues that affect mothers' ability to produce milk.

:Most libraries in England, Wales and Northern Ireland will again offer “warm banks” this winter as cost of living pressures continue, according to a survey

SO WHAT:

• Safe space: These space are created to form a non-judgmental space or people who are financially struggling to make ends meet.

• Demand for safe spaces and services:

  1. Rising cost and u\Ukraine war affecting England, libaries are expecting a higher demand for spaces which reflects how bad the housing situation is.

• Community impact: These spaces bring the community together as people make connections with each other to help others who are in need

DRIVER:

• (ECONOMIC HARDSHIP) The rising cost of living has forced many to choose between heating their homes and other essential expenses. Hence, these liabaries are their sources to keep them warm in winter.

• (Community Support Initiatives): Libraries are offering warmth, companionship and various support services. Examples are providing free hot drinks, cultural activities, and advice on budgeting and energy conservation

• (PUBLIC RESPONSE): This article highlights the importance of community support and how it can uplift those in need, demonstrating a strong public response to the need for community support during winter

• H&M has signed a legally binding agreement on specifically eliminating gender-based violence in the workplace with an Indian apparel & textile manufacturer.

• This enables shop-floor monitors to advise workers on how to access and navigate grievance mechanisms

• Monitor for any form of retaliation against a worker who has raised a complaint.

SO WHAT:

1. Industry-Wide Changes: H&M's legally binding agreement to address gender-based violence may inspire other fashion brands to adopt similar commitments. This could lead to a broader movement within the industry to prioritize worker safety and rights, particularly for women, who are often disproportionately affected by workplace harassment.

2. Shift in Consumer Expectations: As awareness of workplace issues grows, consumers may begin to demand more transparency and ethical practices from brands. This shift could pressure companies to take proactive measures against workplace violence and harassment, aligning their practices with consumer values

3. Potential for Legal Precedents: H&M's agreement is noted as one of the first of its kind in the fashion industry. If successful, it could set legal precedents that encourage regulatory bodies to enforce stricter labor laws related to workplace safety and harassment.

DRIVER:

• Tragic Incident: The murder of Jeyasre Kathiravel in January 2021, allegedly by her supervisor, underscored the extreme risks faced by women in the workplace. Reports indicated that she had previously experienced sexual harassment and intimidation.

• Corporate Responsibility: H&M's commitment reflects a growing recognition of corporate responsibility to ensure safe working conditions throughout their supply chains.

• Public Outcry and Advocacy: Following Kathiravel's death, there was a strong public outcry and advocacy from labor rights organizations, unions, and activists demanding accountability and reform within the industry.
  

• China is witnessing the beginnings of a significant shift towards a meat-free revolution

• Driven by a combination of health concerns

• Environmental sustainability

• Changing consumer preferences.

  
  

SO WHAT:

This article shows how China is moving towards being meat free due to

• Health concerns: Rising diseases such as heart disease, diabetes, and obesity, which are caused by high meat consumption.

• Climate Change Mitigation: The livestock sector contributes to global greenhouse gas emissions, with beef production being particularly harmful.

• Cultural Shifts: Due to China being known to consuming meat/ a meat market, To cut down their meat consumption may lessen the market and lessen tourist who come to china to feast on meat.

• Economy: Buisnesses that sell real meat will start to lose out if they dont change

DRIVER

• ( HEALTH CONCERNS) China faces significant health issues, with heart disease, diabetes, and obesity being major contributors to mortality. These conditions are often aggravated by high meat consumption

• (CLIMATE CHANGE) Reducing meat consumption will be able to reduce carbon foot print .

  
  

• At least eight cities insufficient milk production after childbirth, which is attributed to climate-related health issues.in

• India with industrial areas focused on coal production including Bilaspur, Raipur, and Bhilai are now facing dire climate-related health impacts

• Several diseases are spreading at a much faster pace, the National Family Health Survey has also shared that mothers across India are struggling with reduced or lack of milk production post-birth.
  

SO WHAT:

• Pollution in the air: Due to India being one of the second-largest coal producers, burning coal pollutes the air with many gases which will bring up concerns on the health of woman.

• Health concerns: Woman in India are experiencing insufficient milk production after childbirth, which is attributed to climate-related health issues.

• companies providing powdered milk/ authentic cow milk market may rise due to mother not being able to produce milk

• Rich familes may strart to migrate overseas and leave india

DRIVER:

• ( Socioeconomic Factors) due to mothers not being able to produce milk, hence, prices of milk formulas will increase, making it harder to afford.

• (Long-term health effects) The article raises questions about the long-term implications of these health impacts on maternal and child nutrition

• (Enviroment) Due to cities like Bilaspur, Raipur, and Bhilai being heavily industrialized, with coal production contributing to severe air pollution. This pollution is linked to various health issues that affect mothers' ability to produce milk.

• H&M has signed a legally binding agreement on specifically eliminating gender-based violence in the workplace with an Indian apparel & textile manufacturer.

• This enables shop-floor monitors to advise workers on how to access and navigate grievance mechanisms

• Monitor for any form of retaliation against a worker who has raised a complaint.

SO WHAT:

1. Industry-Wide Changes: H&M's legally binding agreement to address gender-based violence may inspire other fashion brands to adopt similar commitments. This could lead to a broader movement within the industry to prioritize worker safety and rights, particularly for women, who are often disproportionately affected by workplace harassment.

2. Shift in Consumer Expectations: As awareness of workplace issues grows, consumers may begin to demand more transparency and ethical practices from brands. This shift could pressure companies to take proactive measures against workplace violence and harassment, aligning their practices with consumer values

3. Potential for Legal Precedents: H&M's agreement is noted as one of the first of its kind in the fashion industry. If successful, it could set legal precedents that encourage regulatory bodies to enforce stricter labor laws related to workplace safety and harassment.

DRIVER:

• Tragic Incident: The murder of Jeyasre Kathiravel in January 2021, allegedly by her supervisor, underscored the extreme risks faced by women in the workplace. Reports indicated that she had previously experienced sexual harassment and intimidation.

• Corporate Responsibility: H&M's commitment reflects a growing recognition of corporate responsibility to ensure safe working conditions throughout their supply chains.

• Public Outcry and Advocacy: Following Kathiravel's death, there was a strong public outcry and advocacy from labor rights organizations, unions, and activists demanding accountability and reform within the industry.
  

PUBLICATION:

The Futures Centre

DATE:

25 Nov 2035

HEADLINE:

Two Days of Meat, Five Days of Greens: Singapore's New Balanced Diet Law"

SUBHEAD:

Balancing Nutrition and Nature: A Law to Limit Meat Consumption for Healthier Lives

FIRST PARAGRAPH:

Imagine a society where meat consumption is limited to just two days a week, with a plant-based diet encouraged for the remaining five. Under this new law, Singaporeans will track their meat purchases through a digital account, which has a cap on the amount they can buy. This policy aims to reduce excessive meat consumption linked to chronic health issues like heart disease and diabetes, promoting healthier lifestyles. By reducing meat access, the government hopes to improve public health and encourage a shift toward more sustainable, plant-based eating habits. It's not just a meal—it's a lifestyle change.

What you say no to will define who you are, creatively.

It is important to be aware and discover your Creative Identity before you create AI generated imageries.

Spend 10min to find your creative self.

INFLUENCES

• List down your influences - it could be film, music, writers etc.

THEMES

• What kind of themes do you like to explore (e.g. memory, nostalgia, human condition, happiness, friendship etc.)

FAVOURITE THING TO DO

• What brings you joy, contentment (e.g. exploring nature, seeking thrills like bungee jumping etc)

CHARACTERS

• What sort of characters appeal to you (e.g. it could be characters drawn from real-life or fiction)

PUTTING IT TOGETHER

• How would you describe your Creative Identity?

S - Subject

O - Object

L - Location

OR

F - Format

• Generate a photograph..

S - Subject

• of a plate of a piece of steak and a plant on top of the steak and placed on a wooden table

D - Details

• with singapores flower dome in the background blurry

• With a calander in the background facing the front, Having crosses from monday to friday leaving saturday and sunday empty

S - Sylization

• in hyper realistic style

You can also consider including other details if relevant

C - Camera

• medium shot

• Shot with high quality camera

• Iphone 15 quality

L - Lights

• High lighting

• give more spotlight to the food

A - Atmosphere

• -

I - Inspiration

• In the style of a specific director, photographer, film etc.

M - Movement

• Emerge, Grow, Float, Burst, Shatter etc

S - Speed (for video)

• Fast, Slow Motion, Timelapse, Dynamic etc.

• of a plate of a piece of steak and a plant on top of the steak and placed on a wooden table

  
  

• background blurry

• With a calander in the background facing the front, Having crosses from monday to friday leaving saturday and sunday empty

• in hyper realistic style

• medium shot

• Shot with high quality camera

• Iphone 15 quality

• High lighting

• give more spotlight to the food

• of a plate of a piece of steak and a plant infused with the steak and placed on a wooden table

• A law hammer hovering above thr food

• With a 7 day calander in the background facing the front, Having crosses from monday to friday leaving saturday and sunday empty

• in hyper realistic style

• medium shot

• Shot with high quality camera

  
  

• High lighting

  
  

• must add publisher

•