This statement shows that men cannot express themselves and only women cry. 

Gender neutral: "We all cry" " Express your feelings" "Cry, Cry, Cry - No matter who you are"  

I have created three gender neutral examples. The first transformation replaces the gender 'boys' to the pronoun 'we'. By removing the sex/gender in the phrase it automatically becomes more inclusive and sheds stereotypical attitudes about expressing oneself emotionally. By using the word 'all' the audience is able to recognise that this is a common, normal emotion and reaction that should not be targeted as weaknesses. 

The second transformation is an imperative statement that commands individual readers to follow the directive and reveal their emotions!  This is achieved with the words "Express" which is defined as 'to put into words'. The power of this slogan/phrase is that it moves further away from gender and crying to problem solving behaviours that help us all to resolve sadness, frustration that maybe the cause of heightened emotions and the action of crying.  

The final transformation "Cry Cry Cry - No matter who you are" repeats the the word 'cry'. The repetition is used to encourage the release of emotions. Adding 'no matter who you are' gives the reader permission to weep whether they are male or female, young or old, rich or poor. To this end, it is more inclusive of many stereotypical assumptions one may make; not just gender. 

Overall, I think that the 2nd transformation was the best because it focuses on dealing with emotions in a really healthy way by talking about how one feels.