https://padlet.com/40093677/m1ntx8yxp1gknnob project 3 research en-us 2020-12-15 10:47:04 UTC 2024-12-10 20:47:05 UTC hello@padlet.com 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1019460189 LED lights

Colour blocks

Hanging clothing

Effective shop window because its bright and eye-catching.]]> 2020-12-15 10:50:20 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1019460189 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1079349888 2021-01-12 16:32:43 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1079349888 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1101191794 2021-01-19 13:47:54 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1101191794 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1101383631 2021-01-19 14:25:45 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1101383631 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113597344 The United colours of Benetton is a family run business that was created in 1965 and in 1969 the first Benetton store was opened.

Through each of their campaigns they aim to shock their audience. They deal with topics that aren't talked about like HIV, Wars and hunger.

Their signature soft wool jumpers are made in a variety of colours quickly gained popularity.

]]> 2021-01-22 11:15:56 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113597344 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113638617 Benetton stores will change following the current design direction. Signage, design and communication materials will evolve to turn the shopping experience itself into a truly human moment, in which everyone – especially young women – will be able to isolate themselves from the background noise of status updates and filtered photos.]]> 2021-01-22 11:33:14 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113638617 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113661258 Their clothes are more of a classic, safe style with the vibe of someone well-travelled wearing them. They have nice bags and fabrics they use seem to be thick and soft. Their marketing and worldwide expansion isn't as aggressive as other high street boutiques. It might be because they don't seem to position themselves as a trendy, fast fashion brand. ]]> 2021-01-22 11:43:10 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113661258 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113668411 Within its long-standing commitment to corporate social responsibility, Benetton plan to convert all of its cotton production to be entirely sustainable by 2025

Benetton Group has been ranked by Greenpeace as one of the world’s most sustainable companies, thanks to its global commitment to protecting the environment, product safety, and transparency of supply chain information. ]]> 2021-01-22 11:46:18 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113668411 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113680535 1. Have you hear of this brand?
Women, Aged 60: I used to shop there when I was younger.
Man, Aged 19: yes but never bought fro them.
2. Have you purchased anything from them?
Women, Aged 60: Yes I used to buy dresses and knitwear from them.
Man, Aged 19: No
3. Whats your opinion of the brand?
Women, Aged 60: Excellent quality at a reasonable price.
Man, Aged 19: I've seen their adverts before and the brand sees interesting. I would like to see what their clothes are like.
4. How could the brand improve?
Women, Aged 60: More stores nearby.
Man, Aged 19: Broaden their product range.]]> 2021-01-22 11:51:43 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1113680535 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1125809549 Encouraging customers to follow Government guidelines ensuring their customers stay safe.

Creates brand loyalty by showing they care about people's health and safety during the Pandemic.

It's a calming, soothing video which is helpful for people dealing with bad mental health. The video gives the audience a chance to meditate and have a few minutes of calm.]]> 2021-01-26 09:36:08 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1125809549 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1125811124 Aimed at younger adults aged 25-40 who are a mostly fashion influenced audience.

Customers looking for Colourful, high quality clothing.

Upper middle class market.

Most bought items are outerwear.

Customers looking for an affordable price.

Growing number of women aged 25-34 years old shopping there.

Size 12 was most bought in 2012.]]> 2021-01-26 09:36:32 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1125811124 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1130825949 I aim to capture a natural home environment with adults cleaning and doing household jobs while their child paints a rainbow with 'NHS' underneath showing respect to the NHS during the pandemic.   

The new house is to resemble new beginnings and starting a new year.

I wanted to show the clothes beginning worn in everyday life to show how wearable and durable they are. 

I wanted to keep in line with the company's advertising with a strong social message, in this i wanted to encourage the audience to show their respect for the NHS workers.
The theme of this shop window is a new house, showing everyday household tasks.

The man who's changing the lightbulb is there to represent the light at the end of the tunnel in terms of the pandemic and to show hope and comfort during this time.

]]> 2021-01-27 10:13:22 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1130825949 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1130988206 2021-01-27 11:02:39 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1130988206 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1130988882 She is a young, fun loving and sociable person who is a primary school teacher. In her free time she enjoys cooking, reading about how she can help the environment and visits museums. On weekends she goes out with work friends for drinks in her brightly coloured outfits showing off her bubbly personality. She has just purchased her first home with her fiance and loves her Fiat 500. Other shops she regularly shops at are Uniqlo and other stories, she loves spending her money on high quality clothing.]]> 2021-01-27 11:02:53 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1130988882 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1131585845 New collection Advertisement

Fast pace video- Young and lively feel

Vintage- Polaroid camera
Dancing and running around with smiles suggests freedom.

]]> 2021-01-27 13:58:10 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1131585845 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1131836461 As manufacturing methods moved on, mannequins started to be produced in Plastics, these could be mannequins made from Polyethylene, Polypropylene, Polyurethane, Polystyrene, ABS or Polycarbonate. As most plastics use vital fossil based oils in their manufacture, They need to be careful of their sustainable claim being true.

Once sustainability has been established, it is important to look at the recyclable or decomposition properties of the plastic. In the case of Polystyrene, ABS and Polycarbonate, These have been easily recycled for many years, with the material either being re-used or re-purposed. 

Mannequin manufacturers now test fibers like coconut, hemp, flax, bamboo, old textiles, recycled fiberglass, wood, viscose, and beyond. Mannequins can be made with any of these materials upon customer request.]]> 2021-01-27 14:42:07 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1131836461 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1153212591 Advertisements:

Benetton intend to shock their audience.

Supporting equality.

Strong message and impact.

]]> 2021-02-02 12:10:08 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1153212591 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157752202 Predicted trends to look out for:
Monocrome
Maxi dresses
oversized trousers
Head scarf
shoulder padded blazer
Bold colours]]> 2021-02-03 09:30:53 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157752202 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157877869 Benetton's identity consists of colour, authentic fashion, quality at democratic prices and a passion for its work: these values are reflected in the strong, dynamic personality of the brand.
Values:
Quality- Benetton constantly strives to attain the highest level of quality in all of its products, processes and services.

Freedom of expression-Benetton are outspoken. They are convinced that our society can only evolve if people are provided with the right tools and are allowed to express their opinions freely.

Social engagement- Benetton considers it necessary to take concrete action to promote the development of individuals and communities and ensure respect for human rights at a global level.

Internationality- Benetton has always thought globally and not only in relation to their business. Their vision is that of a world in which ethnic, cultural and religious differences are overcome in the name of global citizenship.

Culture- Since the beginning, Benetton have opened a dialogue with some of the most prominent international figures in the world of culture to bring to the Company new tools to understand and interpret the contemporary world. ]]> 2021-02-03 10:03:46 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157877869 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157901759 Range of bright colours used.

Appeals to both people who want to stand out and those who want a more subtle, simple look.

Everyday look with pops of colour.

Mixing patterns.

]]> 2021-02-03 10:10:31 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157901759 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157953394 Customer engagement through full-screen shop windows for interactive use alongside social advocacy, experimental creativity, and commercial brand content. 

Installed in Benetton's flagship stores around the world.]]> 2021-02-03 10:25:50 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1157953394 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1158526036 Tips when creating a flat lay:
-work from big to small
-Don't be afraid to move things around
-Small accessories last
-leave space between items
-use different angles
-use lightroom to enhance images

I focused on tonal colours and created this flat lay. I played around with product placement and adding different accessories.]]> 2021-02-03 13:17:23 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1158526036 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1181388134 Bright, block colours

High quality

Focus on Jumpers, coats and jeans

Men's and women's clothing]]> 2021-02-09 10:34:20 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1181388134 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186465534 Developed from my initial sketches I have created this sketch which I plan to use. ]]> 2021-02-10 09:40:30 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186465534 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186496051 Exploring Scheme ideas and doing research into new ideas.]]> 2021-02-10 09:48:40 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186496051 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186656636 I created their fun, lively brand personality.

I included jeans which are key products for Benetton.

I used colour blocking.]]> 2021-02-10 10:34:29 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186656636 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186869981 This is a clear concept board showing what my shop window will consist of.]]> 2021-02-10 11:43:10 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1186869981 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206310276 50% of customers are put off online shopping as they can't feel the product.

Smell is the only sense that has a direct link to your brain’s limbic system. That’s important because the limbic system deals with long-term memory and emotion. 

The right music in-store also influences memory, emotion and movement.

In summing up the opportunities in activating all five senses in the retail experience, Coleman advises that retailers need a firm fix on what their brand experience and message is in order to have a solid base for building multi-sensory experiences.]]> 2021-02-16 10:04:43 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206310276 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206327915 Dark colours make it uninteresting and off putting. 

The products don't stand out.

The products aren't displayed in their best light.]]> 2021-02-16 10:10:38 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206327915 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206330347 This shows effective use of layers.

I like that my eyes are diverted from one piece of clothing to another.

The clothes are well organised, neatly folded making it more appealing.

Effective use of outfit bundles increasing multiple purchases.

]]> 2021-02-16 10:11:32 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206330347 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206497987 Block colours

They use tables to lay out products

Easy to move around store

Bright room

Calm and relaxing atmosphere]]> 2021-02-16 11:15:15 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1206497987 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1257337046 As a ‘fast-fashion’ brand, ASDA George creates a new store planogram and directive about every six weeks.

To speed up the delivery of their visual merchandising directives even further, ASDA George makes use of StyleShoots all-in-one photography machines. Controlled by an iPad, the machines use top of the line hardware to instantly shoot and upload product images into the Visual Retailing software. 

]]> 2021-03-02 09:17:57 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1257337046 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1257767698 I created an inspiration board in order to show employees the vibrant theme and feel. 

The outfits in this collection are bright and will involve colour blocking.  ]]> 2021-03-02 11:30:32 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1257767698 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263866040 This is a table plan for in store created with photoshop.

Benetton regularly use tables to showcase their products.]]> 2021-03-03 14:20:33 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263866040 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263867203 I used photoshop to create a planogram of a wall display in the store.

I am following along with Benetton's use of hanging key products and underneath it having folded clothes in a range of colours.]]> 2021-03-03 14:20:45 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263867203 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263868665 2021-03-03 14:20:58 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263868665 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263888557 2021-03-03 14:24:16 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1263888557 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264061980 This is a design of my mobile app.

I included a colour wheel in which customers can chose what colour they want to explore.

I showed key products from the new collection.

I followed along with Benetton's clean and clear digital appearance.]]> 2021-03-03 14:51:48 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264061980 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264076594 2021-03-03 14:54:11 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264076594 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264333821 2021-03-03 15:36:25 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264333821 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264384998 After completing the personality test I was a Campaigner. 

I agree that I am enthusiastic about sharing my ideas and trying new things and that I get easily stressed and overthink.

I disagree with the poor practical skills as I would off put that as a strength of mine.]]> 2021-03-03 15:44:50 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264384998 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264419212 Customers can easily move through different areas of the store because of innovative check-out counters which are a series of numerous circular stations, which replace the traditional check-out counters, where customers can pay by smartphone or card, thus providing rapid service and eliminating lines. The new store was designed to offer customers a new and increasingly immersive shopping experience: a natural extension of online purchasing which offers an omnichannel shopping experience.]]> 2021-03-03 15:50:44 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264419212 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264425975 2021-03-03 15:51:55 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1264425975 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1279079553 I created this shop window model using foam boards. This brought my shop window concept to life.]]> 2021-03-07 18:04:10 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1279079553 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1282698789 2021-03-08 15:37:51 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1282698789 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1284292104 2021-03-08 20:11:28 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1284292104 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286540195 2021-03-09 09:17:33 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286540195 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286584746 Exploring different shop window ideas.]]> 2021-03-09 09:31:54 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286584746 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286594020 I went out to look at shop window displays to explore window schemes and messages.

This is a Christmas display and I like its simplicity.

The individual mannequin is effectively advertising the outfit.]]> 2021-03-09 09:34:51 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286594020 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286638276 2021-03-09 09:49:23 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286638276 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286672063 2021-03-09 10:00:32 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286672063 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286714495 From research into Benetton's in store VM, I created these sketches.

I wanted a wall display that would highlight key products and feature them in a range of colours.

A table display makes it easy for customer to see the range of colours and feel the high quality products.]]> 2021-03-09 10:15:14 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286714495 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286946834 These are some floor fixture layout ideas.

I was looking for a spacious design that focused on the use of tables to display products.]]> 2021-03-09 11:36:33 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286946834 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286984584 I started sketching a few ideas working out what suited the brands key products and ensuring they were in the correct area of the store.]]> 2021-03-09 11:49:16 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286984584 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286999678 2021-03-09 11:54:35 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1286999678 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1287028029 2021-03-09 12:04:31 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1287028029 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1287063672 This is a social media post showing off the new collection.

I used an image of a messy floor covered in paint also including a rainbow linking to my shop window concept.

I used the text "Shopping rule: Life's too short to wear boring clothes. Wear colour! shop our new collection." This is encouraging customer's self expression and is a fun way to get across the new collection message.]]> 2021-03-09 12:15:08 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1287063672 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1291928070 2021-03-10 09:12:43 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1291928070 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292207932 Harvey Nichols is a luxury department store, which includes stores such as Gucci, Coach and Saint Laurent. Its flagship store is in Knightsbridge, London, which is one of the richest places in London, with some of the most expensive properties.
Being a luxury department store , shows how Harvey Nichols customer profile is someone who is upper class. Aswell as selling fashion, Harvey Nichols also sell designer beauty, homewear and also sell food and wine. They also have restaurants and cafes in-store which make shopping in Harvey Nichols an experience, and a day out.]]> 2021-03-10 10:46:49 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292207932 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292208197 Customer experience is key to Harvey Nichols.
Not a department store, more seen as a boutique.
 “Our strategy is not just about marketing and brand but about how it becomes all encompassing across the business and how we train staff.”
"Tongue in cheek" image the brand portrays. ]]> 2021-03-10 10:46:55 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292208197 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292208760 2021-03-10 10:47:05 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292208760 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292209621 In 1831 Benjamin Harvey opened a small linen shop in a terraced house in Knightsbridge.Four years later he expanded into the building next door as the business grew.
In 1841 Harvey employed James Nichols and four years later was promoted to management.
In 1973 Harveys son Benjamin Charles Harvey became the sole partner and quickly set about further expansion.
By the 1980's Harvey Nichols had made a name for itself.]]> 2021-03-10 10:47:24 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292209621 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292210213 Harvey Nichols has seven stores within the UK and Ireland, consisting of five large-format stores in London, Edinburgh, Birmingham, Leeds and Manchester, and two small-format stores in Bristol and Dublin.

All the Uk stores have luxury food markets, restaurants, cafes and brasseries.

Harvey Nichols stores offer the ultimate fashion experience. Seen as ‘the place to be’

Harvey Nichols is the club that doesn’t require a membership. 

Exclusive, niche and established labels sit alongside accessible everyday collections]]> 2021-03-10 10:47:37 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292210213 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292218380 In 2018 Benetton introduced personalised knitwear]]> 2021-03-10 10:50:44 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292218380 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292248282 2021-03-10 11:01:42 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292248282 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292453915 2021-03-10 12:15:58 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292453915 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292552271 I have been making amendments to my CV, which I then put through the CV 360 and scored over 80% which is a great improvement. I am going to continue on improving and updating my CV.]]> 2021-03-10 12:46:08 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292552271 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292928795 The design team at United colours of Benetton are consistently researching new materials and creating new lines for different target audiences from children to adults, offering them not only practical and modern styles but also maximum comfort.]]> 2021-03-10 14:03:22 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292928795 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292952870 Women's collection is both for women who work and look for an easy and elegant wardrobe and for those who want to create alternative looks with a mix & match style.

Men's collection is a mix of elegance and originality.]]> 2021-03-10 14:07:29 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292952870 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292976992 The product department hand-draws the entire collections, turned into sketches from the most sophisticated graphics programs. They then create the samples utilizing the fabrics selected.  

The product department is the link between all the areas involved in the development, manufacture and distribution of their collections. ]]> 2021-03-10 14:11:29 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292976992 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292996110 2021-03-10 14:14:31 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1292996110 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1293407672 2021-03-10 15:22:10 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1293407672 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1293560638 I gave the knitwear section the most space as it's a product I wanted to put emphasis on as its a best selling product for the brand.

I've placed jeans and skirts in the primary zone as they are products I've highlighted to be successful given the time of the year and Benetton's current best selling products.

Accessories are my point of sale which I've placed near the fitting rooms so customers can browse while waiting.

Shoes I've placed towards the back in the discovery zone to encourage customers to finish off an outfit they've picked up along the way.

Jackets are near my cash desk in the destination zone given the time of the year and the weather still being cold, customers will still be in need of jackets.


]]> 2021-03-10 15:47:30 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1293560638 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1293565463 I have followed along with how Benetton currently layouts it's stores so I mainly chose to use tables to show products.

I've placed some mannequins next to the tables in order to show the product off.

I included round tables as its easy to get around and acts as a focus point.

I put a clothing rail near the cash desk to make it easy for customers to move around.

I used wall displays to make the store more spacious and its a good way of getting lots of product out and on display.

]]> 2021-03-10 15:48:21 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1293565463 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319710383 -Slam City Skates offer an extensive range of products from all the leading brands.

-Appointment only stores meaning random customers don't just come in and out.

-In the store you can hang out, watch skate videos and play video games.

-London's oldest skate store established in 1986.

-On Go skating day 2017, they opened their doors to a new East London store.

-They ensure they sell the best products around at an affordable price.

-The brand is entirely self- financed.]]> 2021-03-17 09:31:25 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319710383 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319710662 Clothes Skaters look for:
Flexibility: Everyday clothes that are more stretchy so you don't confine body movement.
Durability: Wearing thicker material like cargo trousers and denim.

Customer profile:
-Lives in an urban area
-Between 13 and 18 years old
-Male
-An Individual that enjoys freedom
-Rebellious]]> 2021-03-17 09:31:32 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319710662 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319711080 Clothes Skaters look for:
Flexibility: Everyday clothes that are more stretchy so you don't confine body movement.
Durability: Wearing thicker material like cargo trousers and denim.

Customer profile:
-Lives in an urban area
-Between 13 and 18 years old
-Male
-An Individual that enjoys freedom
-Rebellious]]> 2021-03-17 09:31:40 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319711080 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319711519 Store Aesthetic
Black is used on the doors and windows as an accent colour.

Wood is used throughout.

 White walls are used to make the products colours stand out.]]> 2021-03-17 09:31:48 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1319711519 40093677 https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1320030890 2021-03-17 11:25:48 UTC https://padlet.com/40093677/m1ntx8yxp1gknnob/wish/1320030890