Consumer Profiling by Katie https://padlet.com/katie_salmons/m1ifi2bqwffe Consumer Profiling en-us 2018-04-17 06:57:53 UTC 2018-04-17 10:19:16 UTC hello@padlet.com The Sandwich Generation is a generation of people who usually in their 30s or 40s who care for their parents and also supporting their own children. https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476261 Amar 
https://www.investopedia.com/terms/s/sandwichgeneration.asp

]]> 2018-04-17 09:17:46 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476261 Ben Cooper https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476262 The sandwich generation are people in the 30s and 40s who are pressure the support their young kids and ageing parents and as a result, don't have much money as the majority of their income goes on bills and supporting their kids, which means their not able to afford too much products & services, so they have to economise and budget for themselves so they've got spare cash.
https://www.investopedia.com/terms/s/sandwichgeneration.asp

]]> 2018-04-17 09:17:46 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476262 Generation Y are born from 1984 and on wards. https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476381 2018-04-17 09:18:12 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476381 Rasham Singh https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476387 people who care for the elderly. for example parents as well as supporting their own children. this tends to be people aged 40-60 years of age. they can help with both emotional and financially.]]> 2018-04-17 09:18:14 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476387 Phoebe & Beth https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476561 Baby boomers are people who were born between 1946 & 1964 and have had a significant impact on the economy. 
Baby boomers love to invest in products and services for others not just themselves.
They only use a limited amount of social media, the main one being Facebook.
They left cities to improve their lifestyles.
92% open any promotional emails they receive.
They are hard working people who spend money and learn new things.
When setting up a business people should consider baby boomers as their target audience.

Quicksprout.com]]> 2018-04-17 09:18:54 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476561 Generation Y Gene is known as the Millennium Generation. This gene is the child of the Baby Boomers and they are born from 1984. https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476821
https://www.youtube.com/watch?v=CT8IYKMgadQ]]> 2018-04-17 09:19:57 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252476821 They are born between 1966-1976. They are known as the generation that had the lowest voting participation of any of the other generations. https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252477474 2018-04-17 09:22:22 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252477474 Generation X is often characterised by high levels of Skepticism. They enjoy listening to some of the worst music to be popular. https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252478283 http://socialmarketing.org/archives/generations-xy-z-and-the-others/]]> 2018-04-17 09:25:41 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252478283 They can also be known as the "lost generation". https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252478401 2018-04-17 09:26:14 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252478401 They have been arguably the best educated generation and because they have gained knowledge they have more caution and concerned for their kids and families. https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252478756 2018-04-17 09:27:33 UTC https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252478756 Rosie https://padlet.com/katie_salmons/m1ifi2bqwffe/wish/252479598 typically perceived as increasingly familiar with digital and electronic technology.
Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.
Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.
Gen Y kids often raised in dual income or single parent families have been more involved in family purchases…everything from groceries to new cars. One in
nine Gen Yers has a credit card co-signed by a parent.

http://socialmarketing.org/archives/generations-xy-z-and-the-others/

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