Packaging World: 2014

What do you understand from it?

Craft beer purchases increased in the US in 2014. A study is made that the majority of consumers are between the ages of 25 and 34, and most consumers choose more eye-catching packaging, even more so than the beer they have. a history linked to the bottle.
So they put more effort into creating a good concept to grab the attention of consumers in the US.
There are two different types of packaging design, one of which is that the brand has a history in common with beer, or it explains a bit about where the beer was created.
and the second catching people's attention with a fun logo, a very bright colours, a striking bottle shape. Also try to create a brand giving security to the consumer when choosing.